Vincent Barber

Project EngineerFreelance / Project

Account ManagerFull Time

Digital Marketing SpecialistFreelance / Project

• Job Details:Experience working as a Digital Marketing Specialist gave me insight & empathy into how teams in the tech industry work together. E Commerce - Field & Social Restaurant Dates volunteered: Jan 2017 - Inspected landing pages, product information, checkout options, & all other pertinent website-related systems to ensure their visual appeal, accuracy, & ease of use. - Analysed sales-related data to predict future sales & concomitant stock requirements. - Inspected & uploaded customers' product reviews. - Monitored website traffic & customer reviews to gauge responses to site updates. - Carried out market & competitor analysis reviews & formulated paid advertising strategies as part of an effort to build awareness, generate leads, & generate sales. Inbound Marketing - Lindsay Henwood Commercial Photography Dates volunteered: Feb 2017 - Built & managed a rich content/editorial calendar to attract qualified audience - Created, managed, & executed multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns & events that drove customer acquisition - Established closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, & convert customers Mobile App - HeadCheck Health Dates volunteered: Mar 2017 - Using Mixpanel, established, implemented & measured the effectiveness of mobile app paid advertising initiatives to drive adoption & engagement of a mobile app - Oversaw & continued to improve tracking, attribution, & overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, & return on investment. - Provided complete performance reporting & data analysis on all mobile marketing campaigns & take relevant action on insights gained SEO Specialist - RED Academy Dates volunteered: Apr 2017 - Performed keyword research on a regular basis - Developed keyword plans through conducting keyword research on a regular basis to generate content ideas & optimise existing content. Wrote SEO optimised content - Planned & oversaw the entire website architecture, restructuring page hierarchy where necessary - Optimised web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimisation, & user experience to boost organic search rankings - Identified & closed content gaps between company website & competitor content