
Varoujan Leon Jamgossian
Business Development Consultant at Saudi Electronic Trading Company (SETRA)
Riyadh, Saudi ArabiaWork Experience
Business Development Consultant Full Time
Saudi Electronic Trading Company (SETRA)
Sep 2011 - Present -13 yrs, 9 months
Saudi Arabia , Riyadh
- Job Details:o Assisting the top manangement in the formulation of new strategic plans o Redefinition of company’s brand identity and establishment of the corporate guidelines o Development of marketing intelligence and forecasting tools o Preparation of the corporate Prequalification file and other communication documents o Organization of company's internal and external communication channels and PR activities o Assisting the HR department in their ongoing projects: grading and salary scales, allowances and benefits matrixes, evaluation and incentive plans, recruitment and staffing procedures, orientation and training programs o Reorganization of the CRM program implementation o Coordination with the divisions managers to organize their business units operations: maximization of the sales performance, establishment of reporting and planning tools, definition of the divisional KPIs
Assistant CEO - Corporate Affairs Full Time
Middle East Specialized Cables Company (MESC) – Corporate Management
May 2009 - Aug 2011 -2 yrs, 3 months
Saudi Arabia , Riyadh
- Job Details:o Supervision on company’s restructuring project handled by Booz Co. o Definition of functional and corporate KPIs o Coordination with division heads in the preparation of their annual budgets and objectives o In charge of monthly performance reports and measurement tools development, follow-up and consolidation o Administration of Management committee monthly meetings o In charge of market, sector and macro-economic researches, used by the CEO and board of directors in company’s strategic decisions
Corporate Brand Manager Full Time
Middle East Specialized Cables Company (MESC) – Corporate Management
Aug 2008 - Aug 2011 -3 yrs
Saudi Arabia , Riyadh
- Job Details:o In house development and implementation of corporate brand identity fundamentals and guidelines o Upgrade of company’s corporate communication tools (brochures, catalogues, leaflets, PQ Files, presentations, IMS and Quality manuals, etc.) into corporate new profile and supervision on their production o Supervision on company’s internal and external communication and PR activities (exhibitions, seminars, advertisements, press reviews, intranet, extranet, etc.) o Supervision on corporate CRM activities (customers database, invitation and greeting cards, gift items, calendars and diaries, customers satisfaction surveys, complaints and testimonies, CRM metrics) o Simplification, standardization and automation of all common procedures among the group
Strategy & Market Development Manager Full Time
Middle East Specialized Cables Company (MESC)
Aug 2002 - Jul 2008 -5 yrs, 11 months
Saudi Arabia , Riyadh
- Job Details:o Establishment of company’s new brand identity and related elements, in collaboration with Targets Leo Burnett o Development and production of company’s communication tools (brochures, catalogues, PQ Files, presentations, etc.) o Implementation of company’s CRM program in collaboration with Arc Mena o Prepatation and implementation of company’s corporate websites o Development of market forecasting and sales reporting tools o Preparation of market surveys and analysis o Assisting the GM (Marketing and Sales) in the Sales team annual targets establishment and performance monitoring, the hiring and training of new marketing and sales staff o Establishment of the “Business Handling Process”, a marketing intelligence process allowing the proactive approach to the business opportunities occurring in the area, beside a series of measurements such the market share, penetration ratio, win/lost reports, company’s & competition SWOT analysis, etc. o Participation to all major specialized exhibitions in oil & gas, petrochemical, water and power sectors of the region o Advertisement and press releases in all major specialized magazines distributed in the region o Publication and distribution of “MESC Newsletter” periodical o Coordination with M&SL and Starcom to run company’s IPO campaign (considered one of the top 5 campaigns of 2007 in the GCC during Abu Dhabi 2008 IPO summit). Follow-up the post IPO PR activities
Education
MBA in Executive MBA in International Business and Management
Ecole Supérieure des Affaires (ESA), filial of HEC & ESCP-EAP of Paris in BeirutJan 1997 - Jan 1999 - 2 yr
Telecommunication Engineering in Telecommunication Engineering
Ecole Supérieure d’Ingénierie de Beyrouth (USJ-ESIB)Jan 1983 - Jan 1988 - 5 yr
Skills
- Word
- excel
- Access Control
- Power Point
- Microsoft Outlook
- Microsoft Visio
- Adobe Photoshop
- illustrator
- Organizational structuring, team building, strategies development, budgeting, reporting
- People management, leadership, team working, problem solving, supervisory skills
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Languages
Arabic
FluentEnglish
FluentFrench
Fluent
Training & Certifications
From CSR & PR to Brand Reputation and New Media
workshop with IIR during Saudi Brand Summit 2010·2010Rebuilding Your Brand's Reputation
workshop with IIR during Dubai Brand Summit 2009·2009Loyalty Programs Which Impact Your Brand
workshop with IIR during Dubai Brand Summit 2009 ·2009IMS Internal Auditing
MESC, Riyadh·2009Business Performance Management
TUV, Riyadh·2007Strategic Relations for Key Accounts
Kavaq, Dubai·2006ISO 9001 Internal Quality Auditing
TUV, Riyadh·2006Personal & Organizational Stress Management
PTS, Riyadh·2005Participating Effectively, Leading & Developing Your Team
Ernest & Young, Riyadh·2004Successful Business Meetings
Ernest & Young, Riyadh·2003Management by Objectives
Ernest & Young, Riyadh·2003Senior Management Supervisory Skills
Ernest & Young, Riyadh·2003Effective Communication Skills
Teampower, Riyadh·2002QMS Internal Quality Auditor
Bureau Veritas, Beirut·2001