profile-img

Varoujan Leon Jamgossian

Business Development Consultant at Saudi Electronic Trading Company (SETRA)

Riyadh, Saudi Arabia

Work Experience

  • Business Development Consultant Full Time

    Saudi Electronic Trading Company (SETRA)

    Sep 2011 - Present -13 yrs, 9 months

    Saudi Arabia , Riyadh

    • Job Details:o Assisting the top manangement in the formulation of new strategic plans o Redefinition of company’s brand identity and establishment of the corporate guidelines o Development of marketing intelligence and forecasting tools o Preparation of the corporate Prequalification file and other communication documents o Organization of company's internal and external communication channels and PR activities o Assisting the HR department in their ongoing projects: grading and salary scales, allowances and benefits matrixes, evaluation and incentive plans, recruitment and staffing procedures, orientation and training programs o Reorganization of the CRM program implementation o Coordination with the divisions managers to organize their business units operations: maximization of the sales performance, establishment of reporting and planning tools, definition of the divisional KPIs
  • Assistant CEO - Corporate Affairs Full Time

    Middle East Specialized Cables Company (MESC) – Corporate Management

    May 2009 - Aug 2011 -2 yrs, 3 months

    Saudi Arabia , Riyadh

    • Job Details:o Supervision on company’s restructuring project handled by Booz Co. o Definition of functional and corporate KPIs o Coordination with division heads in the preparation of their annual budgets and objectives o In charge of monthly performance reports and measurement tools development, follow-up and consolidation o Administration of Management committee monthly meetings o In charge of market, sector and macro-economic researches, used by the CEO and board of directors in company’s strategic decisions
  • Corporate Brand Manager Full Time

    Middle East Specialized Cables Company (MESC) – Corporate Management

    Aug 2008 - Aug 2011 -3 yrs

    Saudi Arabia , Riyadh

    • Job Details:o In house development and implementation of corporate brand identity fundamentals and guidelines o Upgrade of company’s corporate communication tools (brochures, catalogues, leaflets, PQ Files, presentations, IMS and Quality manuals, etc.) into corporate new profile and supervision on their production o Supervision on company’s internal and external communication and PR activities (exhibitions, seminars, advertisements, press reviews, intranet, extranet, etc.) o Supervision on corporate CRM activities (customers database, invitation and greeting cards, gift items, calendars and diaries, customers satisfaction surveys, complaints and testimonies, CRM metrics) o Simplification, standardization and automation of all common procedures among the group
  • Strategy & Market Development Manager Full Time

    Middle East Specialized Cables Company (MESC)

    Aug 2002 - Jul 2008 -5 yrs, 11 months

    Saudi Arabia , Riyadh

    • Job Details:o Establishment of company’s new brand identity and related elements, in collaboration with Targets Leo Burnett o Development and production of company’s communication tools (brochures, catalogues, PQ Files, presentations, etc.) o Implementation of company’s CRM program in collaboration with Arc Mena o Prepatation and implementation of company’s corporate websites o Development of market forecasting and sales reporting tools o Preparation of market surveys and analysis o Assisting the GM (Marketing and Sales) in the Sales team annual targets establishment and performance monitoring, the hiring and training of new marketing and sales staff o Establishment of the “Business Handling Process”, a marketing intelligence process allowing the proactive approach to the business opportunities occurring in the area, beside a series of measurements such the market share, penetration ratio, win/lost reports, company’s & competition SWOT analysis, etc. o Participation to all major specialized exhibitions in oil & gas, petrochemical, water and power sectors of the region o Advertisement and press releases in all major specialized magazines distributed in the region o Publication and distribution of “MESC Newsletter” periodical o Coordination with M&SL and Starcom to run company’s IPO campaign (considered one of the top 5 campaigns of 2007 in the GCC during Abu Dhabi 2008 IPO summit). Follow-up the post IPO PR activities
  • Education

    • MBA in Executive MBA in International Business and Management

      Ecole Supérieure des Affaires (ESA), filial of HEC & ESCP-EAP of Paris in Beirut

      Jan 1997 - Jan 1999 - 2 yr

    • Telecommunication Engineering in Telecommunication Engineering

      Ecole Supérieure d’Ingénierie de Beyrouth (USJ-ESIB)

      Jan 1983 - Jan 1988 - 5 yr

    Skills

    View More

    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • French

      Fluent

    Training & Certifications

    • From CSR & PR to Brand Reputation and New Media

      workshop with IIR during Saudi Brand Summit 2010·2010
    • Rebuilding Your Brand's Reputation

      workshop with IIR during Dubai Brand Summit 2009·2009
    • Loyalty Programs Which Impact Your Brand

      workshop with IIR during Dubai Brand Summit 2009 ·2009
    • IMS Internal Auditing

      MESC, Riyadh·2009
    • Business Performance Management

      TUV, Riyadh·2007
    • Strategic Relations for Key Accounts

      Kavaq, Dubai·2006
    • ISO 9001 Internal Quality Auditing

      TUV, Riyadh·2006
    • Personal & Organizational Stress Management

      PTS, Riyadh·2005
    • Participating Effectively, Leading & Developing Your Team

      Ernest & Young, Riyadh·2004
    • Successful Business Meetings

      Ernest & Young, Riyadh·2003
    • Management by Objectives

      Ernest & Young, Riyadh·2003
    • Senior Management Supervisory Skills

      Ernest & Young, Riyadh·2003
    • Effective Communication Skills

      Teampower, Riyadh·2002
    • QMS Internal Quality Auditor

      Bureau Veritas, Beirut·2001
    Share this Profile