Toka Emad Mohamed Emad El Deen

Gsk

• Future Leader Associate Oral Healthcare & Multivitamins Brand Manager (North AfricaFull Time

  Jan 2021 - Mar 2022 -1 yr, 2 months

  • Job Details:o Managing Consumer, Shopper & Expert Activations for Parodontax & Corega, CAC-1000 o Analyzed category trends and brand performance in the Egyptian market, identified major gaps & developed main strategic priorities and opportunities, then projected 3-year profitability within Marketing Annual Plan o Planned a 360-activation plan campaign to accelerate performance with 98% target achievement and 41% growth vs last year sellout sales for Parodontax o Planned, presented to the upper board and executed 4 innovation product launches o Planned Designed Full Support and launch Plan for a new Launch o Prepared, Planned and aligned on 5-year Business case (Forecasted volumes, market share, profitability and budget with Leadership and Regional Team to kickoff Launch)
• Future Leader Associate in Trade marketing & E-commerce lead-(Oral care & Wellness categories),Full Time

  Feb 2020 - Dec 2020 -10 months

  • Job Details:o Covered more than 25 major outlets for each Promotion activity o Successfully implemented full year promotion calendar of 8 waves and 6 different mechanics with local sales uplift of at least 23% vs average run rate for Sensodyne promotions o Covered more than 25 weighted + Modern Trade outlets with average of 50 % growth vs 2019, with local sales growth of 16 % (Oral health) and 28% (wellness) vs 2019 with visibility elements o Extracted, analyzed and reported monthly performance analysis to upper management o Digital & E-commerce for Oral Care and wellness o Created 9 successful partnerships versus 2 partners in previous year o Awarded Global Recognition Award for accelerating E-commerce performance by at least 4 times vs 2019 o Doubled sellout sales from top 5 partners
• Future Leader Associate in Marketing-(Skin & RespiratoryFull Time

  Oct 2018 - Jan 2020 -1 yr, 3 months

  Egypt

  • Job Details:o Managed Consumer, Shopper & Expert Activations for Otrivin o Implemented first consumer campaign for Otrivin in TV (6800 GRPs (10 % vs plan) & Digital (32% VTR vs 26% industry average, &11 M YouTube views (130% vs plan) o Created and implemented the first localized Digital campaign (Video& posts) for African cup of nations (40M Impressions (110 %vs Plan, reached 50% of target audience). o Developed Marketing Annual Plans for Otrivin & Panadol Cold & Flu for 2020-2022 o Analyzed category trends and brand performance in the Egyptian market, identified major gaps & developed main strategic priorities in the market for each brand o Identified additional opportunities for 2020 with 3-year profitability projections o Awarded Global Recognition Award for the successful plan and implementation of Panadol Cold & Flu launch in Egypt in October 2019, Otribaby and new Otrivin campaign for Q4 2019 (largest launch in wellness) o Implemented first consumer activation campaign for respiratory category creating local Digital campaign assets to meet local market needs o Selected as GSK Modern Employer representative and was responsible for the health and wellbeing of employees