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Toka Hosny

Search Engine Optimization Specialist at Digifly Group

Imbaba, Giza, Egypt

Work Experience

  • Search Engine Optimization SpecialistFull Time

    AW Holding INT'L

    Apr 2024 - Present -1 yr, 3 months

    Egypt

    • Job Details:Responsible for: - Design, execute & manage SEO processes, content strategies outreach campaigns. - Develop optimization strategies that increase the company's search engine results rankings. - Research SEO keywords to use throughout the company's website and marketing materials. - Set measurable goals that demonstrate improvement in marketing efforts. - Monitor daily performance metrics to understand the SEO strategy performance. - Efficiently communicate with the marketing department to align the company goals. - Write compelling and high-quality website content, including blog posts and page descriptions in Arabic and English. - Update content and website links for maximum optimization and search engine rankings. - Monitor Google Webmaster Tools to identify site issues, such as crawl errors and html suggestions. - Manage on-page and off-page SEO efforts by optimizing content, overseeing reporting, conducting regular SEO audits to increase organic rankings. - Supporting with SEO audits for our international campaigns, offering key recommendations on strategy. - Implement enterprise content gap analyses. - Build and maintain weekly, monthly & quarterly SEO reports tracking content performance, traffic analytics and search trends for management. - Monitor, track and report on SEO performance and trends. - A sophisticated understanding of organic search and content marketing. - Prior experience using SEO analysis/research tools like Majestic, SEM rush, or similar tools. - Web analytics experience with knowledge of analytical tools such as Google Analytics, Power BI & Google Webmaster Tools. - Work with product & engineering to define technical SEO requirements. - Identify opportunities to improve crawling & indexation. - Support for page remapping & URL structural updates. - Bi-weekly site audits and reporting, with recommendations and roadmap scheduling.
  • Search Engine Optimization SpecialistFull Time

    Digifly Group

    Apr 2023 - Present -2 yrs, 3 months

    Egypt

    • Search Engine Optimization SpecialistFull Time

      Innovalz

      Mar 2022 - Dec 2022 -9 months

      • Job Details:● Research and analyze competitor ● Develop and implement link building strategy ● Work with the development team to ensure SEO best practices ● SEO writing to landing pages and doing keyword research. ● Manage campaign expenses and stay on budget.
    • Search Engine Optimization SpecialistFreelance / Project

      upwork

      Jan 2022 - Jul 2022 -6 months

      • Achievements

        Associated with Tasmimak I work on the website on-page by Optimization content, Keywords, Title, Meta tag& Alt Tag, URL structure, Internal Links, Page performance, and Schema. Off-Page by safe backlinks and local SEO. According to Google Search Console, We reach a million (total impression) and 50k (total clicks) within 3 months. So I award for my hard work and be the HERO of September.

        Verified Badges

        Technical Badges:

          Skills

          Languages

          • Arabic

            Fluent
          • English

            Advanced
          • Korean

            Intermediate

          Training & Certifications

          • SEO Certificate

            HubSpot Academy·2022
          • Google analytics for Beginners

            Google Analytics for Business·2022
          • Mangools SEO Certificate

            Mangools·2021
          • Mangools SEO Certificate

            Mangools·2021
          • Google My Business

            Google·2021
          • Advanced Google analytics

            Google analytics·2021
          • Digital Marketing Nanodegree Program

            Udacity·2021
          • digital marketing

            Udacity·2021
          • Digital Marketing Certificate

            Google·2019
          • self development

            career success camp·2019
          • Digital Marketing

            Google·2019
          • English Learning

            The American University of Cairo·2018
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