profile-img

Tarek Hassan

Marketing, Business Development, Loyalty

Pyongyang, North Korea

Work Experience

  • Head of Commercial (Sr. Manager)Full Time

    Koryolink, an Orascom Telecom Media & Technology Subsidiary

    Jul 2013 - Present -11 yrs, 11 months

    North Korea

    • Job Details:Responsible for the formulation & execution of commercial strategy; budget and business plan, subscribers base growth, pricing, products & services development, global revenues, cost of sales, gross margin Overseeing sales & distribution, brand & communications, mobile financial services & customer service operations Achievements: - Achieved 14% growth in subscribers base with corresponding 19% growth in revenues, and maintained 82% market share (2.6 ML Prepaid Sub) while competing with the incumbent mobile operator - 12% increase in VAS revenues after launching RBT, MFS (M-Payment, M-Recharge), Intranet & E-Commerce - 90% COGS savings after revamping scratch cards art work to be 20X1, and launching E-top up & M-recharge - Currently in the pipeline other data & voice services (Collect Call, Online Games, Chatting, MMS & SMS Contest) , and a prepaid tariff revamp exercise to overcome local currency parallel exchange rate problem - Rolled out 5 new retail channels over 3G USB modems instead of costly transmission fiber optic cables - Completed full branding exercise across all POS (Posters – Buntings – Danglers – Flyers - Signage) - Sponsored Table Tennis & Taekwondo national teams, and the main donor of the local Paralympic teams - Customer service achieved the highest answered calls of 83% & service level of 63% since launch in spite of seating limitations and being understaffed
  • Head of Business DevelopmentFull Time

    Bandwidth Ltd.

    Aug 2011 - Jul 2013 -1 yr, 11 months

    Egypt , Cairo

    • Job Details:- Held the responsibility of defining strategy and setting sales targets, segmenting and targeting potential accounts in FMCG, telecom, petroleum and financial sectors and conducting sales meetings - Supported marketing activities including trade shows, mailings, proposals drafting ,sales presentations , products & services pricing and bundling Achievements: - I managed to conduct trade marketing activations & road shows for blue chip FMCG companies namely Nestle, L’Oréal, and the biggest shopping mall in Egypt (City Stars), using our innovative BTL & ATL electroluminescent advertising solutions (signage, danglers, buntings, stands, E-Brochures, screens) - As for other fleet safety & security solutions I managed to close deals with key Cash in Transit company , as well as high end schools
  • CRM & Commercial Development Regional ManagerFull Time

    Orascom Telecom Holding S.A.E

    Mar 2008 - Jul 2011 -3 yrs, 4 months

    Egypt

    • Job Details:- Was responsible for the performance of all customer care & CRM divisions within four subsidiaries in Sub-Saharan Africa & Asia (Zimbabwe, Burundi, Central African Republic and Bangladesh), with total staff HC of 1400 serving 27 million customer - Supervised and approved budgets, developed needed policies, procedures charters /toolkits for all customer care divisions - Supported and provided the knowhow in new operator launches and acquisitions due diligence Achievements: - Contributed to the launch of two mobile subsidiaries, namely Koryolink in DPR Korea and WIND in Canada, in terms of developing end to end SOPs for systems, people, processes, policies - Championed project to standardize research methodologies, questioners and reports, and applied Net Promoters Score (NPS) across all operators - Established turnaround strategies and plans for underperforming operators to achieve all targeted KPIs, which enabled all OPCOs to reach group standards and best practices, which increased customer satisfaction index, NPS and brand pulse - Revamped and developed CRM systems, billing, IN, churn prediction modules, campaigns management and IVR in terms of requirements, business rules, reporting, integration & UAT
  • Products & Services Commercial Communication Supervisor Full Time

    Etisalat Misr

    Feb 2007 - Mar 2008 -1 yr, 1 month

    Egypt , Cairo

    • Job Details:- Acted as a focal point of the customer care in all activities pertaining the development of new products, services and promotions ,through attending cross functional brain storming session, discussing products concepts ,feasibility , addressing customer care requirements, UAT, conducting trainings, processes development, communicating and uploading contents on IVR & Knowledge base - Analyzed the impact and customers’ feedback of each proposition to assist in products and services enhancement Achievements: - In one year pre and post launch I contributed with segments & VAS teams in the development of various products, services & promotions, Granted “etisalat Appreciation Certificate” for my contribution in the successful launch of the first postpaid rate plan for etisalat in the Egyptian Market (etisalat Options)
  • Education

    •  Masters of International Business Administration in Business Administration , Marketing , finance

      ESLSCA Business School

      Jan 2010 - Jan 2016 - 6 yr

    • Bachelor of Commerce in Accounting

      Ain Shams University (ASU)

      Jan 1996 - Jan 2000 - 4 yr

    Achievements

    In less than one year after joining and based on my exceeding performance I was promoted to senior representative and transferred from prepaid to premium team , where I was assigned to handle loyalty program back office tasks (complaints, inquiries, technical problems , redemption processes), and coordinating between customer care , sales communication , marketing , warehouse, stores and courier

    Skills

    • Marketing
    • Microsoft Office
    • Customer Service
    • CRM
    • Products & Services Development
    • Business Development
    • Loyalty Program
    • BTL

    Languages

    • Arabic

      Fluent
    • English

      Fluent

    Training & Certifications

    • Young Professionals Program

      London Business School ·2008
    Share this Profile