Tarek Adel Gouda

Marketing StrategistFull Time

• Job Details:- Acted as a comprehensive digital marketing architect, seamlessly integrating strategy, technology, and execution to drive Waad Education Group's digital transformation. This encompassed: - Modernizing the marketing and advertising model by implementing data-driven strategies and leveraging advanced analytics to optimize campaign performance across platforms like Meta, Google, Snapchat, TikTok, and X (Twitter). - Enhancing revenue streams through targeted digital campaigns and optimizing the utilization of school facilities, contributing to the group's financial growth. - Enriching the customer experience by deploying personalized communication strategies and interactive digital touchpoints, fostering deeper engagement with prospective and current students. - Increasing parental loyalty by establishing consistent and transparent communication channels, utilizing CRM tools to maintain ongoing relationships and trust with families. - Implementing and optimizing HubSpot CRM to unify marketing, sales, and support functions, ensuring a cohesive and efficient customer journey from initial contact to enrollment and beyond.

Digital Marketing ManagerFull Time

• Job Details:- The online store development creation full supervision. - Set the company online presence strategy across all advertising channels (Search, SM, SEO, Email, Display) - Set the monthly calendar and full supervision on day to day tasks.

Head of Digital MarketingFull Time

• Job Details:- Build company digital marketing road map. - Build, plan and implement the overall digital marketing strategy. - Manage and oversee different digital marketing channels. - Prepare and manage digital marketing budget. - Manage and train the rest of the team. - Organize and lead digital marketing team. - Set campaigns KPIs and measure ROI across paid and organic online channels.