Tarek Salah Salama

Digital Marketing and E-Commerce SpecialistFull Time

• Job Details:Throughout my role as a Digital Marketing and E-Commerce Specialist, I consistently committed to excellence, driven by data-driven methodologies that effectively executed a comprehensive digital marketing strategy. This approach yielded enhanced brand visibility. Here's an overview of my core responsibilities and accomplishments: - I implemented and developed digital marketing and e-commerce strategies, marked by meticulous competitive research, strategic platform selection, rigorous benchmarking, tailored messaging, and precise audience segmentation. - I adeptly established and optimized company pages across various social media, effectively broadening the reach and influence of our brand's content. - Harnessing analytical tools like Google Analytics, Google Tag Manager, and Facebook Pixel, I meticulously monitored and evaluated our company's performance. These data-driven insights served as the bedrock for optimization endeavors. - I orchestrated performance marketing initiatives, adeptly optimizing customer acquisition and retention through the management of social media and paid advertising campaigns. - Overseeing a substantial volume of daily social media posts, I ensured professional presentations to bolster incremental sales and revenue. - I assumed a lead role in the development, launch, and maintenance of our e-commerce platform, strategically leveraging Shopify and WooCommerce as integral components of our digital strategy. - I efficiently executed and managed day-to-day online operations associated with e-commerce. This included vigilant monitoring of key performance indicators encompassing website traffic, average order value, conversion rates, opt-ins, new buyers, repeat buyers, sales, and units per order. - My purview extended to the development and management of comprehensive e-commerce strategies, promotions, price management, stock control, UI/UX enhancements.