Tarek Ahmed Mansour

Americana Group

• CDR MARKETING DIRECTOR AMERICANA (MIDDLE EAST)Full Time

  May 2016 - Feb 2019 -2 yrs, 9 months

  Egypt , Cairo

  • Job Details:TGIF, Red Lobster, Olive Garden Marketing Management § Planning, executing and monitoring marketing, promotions and advertising campaigns by developing marketing researches, analyzing and evaluating results, monitoring the achievements of sales and marketing targets of assigned chains, developing local store marketing plans, and analyzing information about competitors in the market. Marketing Budget Plan § Setting annual marketing and budgeting plans to meet annual objectives. Marketing Program Development § Developing marketing programs to produce sales and profit goals for all chains. § Ensuring that all chain managers and restaurant managers are fully advised for the upcoming marketing programs. Brand Image § Developing extra marketing programs which may affect brands image, maximizing the profitability and sales figures in low seasons. Market Positioning and Segmentation § Developing market segmentation, market positioning and market targeting for the brands of each chain. Marketing and Promotional Strategy § Reviewing and monitoring the implementation of marketing and promotional programs. § Reporting and presenting marketing activities on periodical basis (achievements vs. objectives) to cover the following aspects: - Sales performance vs. budget and current sales performance vs. previous year’s sales performance. - Initial / final assessment of national marketing program. - Highlighting on positive and negative shifts in restaurants menu mix analysis and its implication on sales and profits report it to OPS. - Measuring the current competitive situation; tracing the competitors’ activities and its effects on our May 2016 - Feb 2019 business. - Year to date marketing spending vs. planned; analyzing reasons for any discrepancies. Advertising Services § Controlling and monitoring dealings with advertising agencies and mass media. Pricing Strategy § Participating in pricing for new products in coordination with finance and OPS department. Team Management § Selecting, evaluating, developing and managing marketing team to ensure the efficient performance and effective implementation of marketing plans and programs. Marketing Research § Planning and monitoring the implementation of periodical marketing researches and studies. Feedback and Control § Following up on the results of feedback; taking the corrective or supportive actions in marketing policies and activities accordingly. New Brand/ Product Development § Participating in developing new brands and its positioning in the market; coordinating with OPS and product development department. Marketing Analysis § Performing the duties assigned by the regional manager for extra marketing or analysis projects.
• SENIOR MARKETING MANAGER EGYPT BRANCHFull Time

  May 2014 - Apr 2016 -1 yr, 11 months

  Egypt , Cairo

  • Job Details:Marketing Management § Planning, executing and monitoring marketing, promotions and advertising campaigns by developing marketing researches, analyzing and evaluating results, monitoring the achievements of sales and marketing targets of assigned chains, developing local store marketing plans, and analyzing information about competitors in the market. • Marketing Budget Plan • Marketing Program Development • Brand Image • Market Positioning and Segmentation • Marketing and Promotional Strategy • Advertising Services • Pricing Strategy • Team Management • Marketing Research • Feedback and Control • New Brand/ Product Development • Marketing Analysis
• MARKETING MANAGER KUWAIT BRANCHFull Time

  May 2008 - Apr 2014 -5 yrs, 11 months

  Kuwait , Kuwait City

  • Job Details:KFC, Hardee’s, TGIF, Signor Sassi, Olive Garden, Fish Market, Fusion, Baskin Robbins, Krispy Kreme and Sbarro Marketing Management § Planning, executing and monitoring marketing, promotions and advertising campaigns by developing marketing researches, analyzing and evaluating results, monitoring the achievements of sales and marketing for all Americana chains in Kuwait. § developing local store marketing plans, and analyzing information about competitors in the market. Marketing Budget Plan § Setting annual marketing and budgeting plans to meet annual objectives of each chain. Marketing Program Development § Developing marketing programs to produce sales and profit goals for all chains. Brand Image § Developing extra marketing programs which may affect brands image, maximizing the profitability and sales figures in low seasons. Market Positioning and Segmentation § Developing market segmentation, market positioning and market targeting for the brands of each chain. Marketing and Promotional Strategy § Reviewing and monitoring the implementation of marketing and promotional programs. § Reporting and presenting marketing activities on periodical basis (achievements vs. objectives). Advertising Services § Controlling and monitoring dealings with advertising agencies and mass media. Pricing Strategy Team Management Marketing Research Feedback and Control New Brand/ Product Development Marketing Analysis
• MARKETING MANAGER QATAR BRANCHFull Time

  Sep 2005 - Feb 2008 -2 yrs, 5 months

  Qatar , Doha

  • Job Details:KFC, Hardee’s and TGIF Advertising Campaigns Planning and Execution § Planned, executed and monitored marketing, promotions and advertising campaigns. Marketing Research and Development § Developed marketing researches, followed up its execution, analyzed and evaluated results by monitoring the achievements of sales and marketing targets of assigned chains. Competitive Analysis § Developed local store marketing plans with the OPS; gathered and analyzed information about competitors in the market
• MARKETING MANAGER OMAN BRANCHFull Time

  Jun 1998 - Aug 2005 -7 yrs, 2 months

  Oman , Muscat

  • Job Details:KFC and Hardee’s Advertising Campaigns Planning and Execution § Planned, executed and monitored marketing, promotions and advertising campaigns. Marketing Research and Development § Developed marketing researches, followed up its execution, analyzed and evaluated results by monitoring the achievements of sales and marketing targets of assigned chains. Competitive Analysis § Developed local store marketing plans with the OPS; gathered and analyzed information about competitors in the market.
• MARKETING MANAGER OMAN BRANCHFull Time

  Jun 1998 - Aug 2005 -7 yrs, 2 months

  Oman , Muscat

  • Job Details:KFC and Hardee’s Advertising Campaigns Planning and Execution § Planned, executed and monitored marketing, promotions and advertising campaigns. Marketing Research and Development § Developed marketing researches, followed up its execution, analyzed and evaluated results by monitoring the achievements of sales and marketing targets of assigned chains. Competitive Analysis § Developed local store marketing plans with the OPS; gathered and analyzed information about competitors in the market.
• MARKETING MANAGER OMAN BRANCHFull Time

  Jun 1998 - Aug 2005 -7 yrs, 2 months

  Oman , Muscat

  • Job Details:KFC and Hardee’s Advertising Campaigns Planning and Execution § Planned, executed and monitored marketing, promotions and advertising campaigns. Marketing Research and Development § Developed marketing researches, followed up its execution, analyzed and evaluated results by monitoring the achievements of sales and marketing targets of assigned chains. Competitive Analysis § Developed local store marketing plans with the OPS; gathered and analyzed information about competitors in the market.
• MARKETING MANAGERFull Time

  Jul 1996 - May 1998 -1 yr, 10 months

  United Arab Emirates , Dubai

  • Job Details:Pizza Hut Marketing Manager
• RESTAURANT GENERAL MANAGERFull Time

  Nov 1991 - Jun 1996 -4 yrs, 7 months

  United Arab Emirates , Dubai

  • Job Details:Restaurant Management § Managed store activities being the leader, maximizing sales, revenues and efficiencies; ensured that restaurant operation standards match with the operation manual, maintaining the high standards of customers satisfaction, products quality, cash sales receipts and employment practices. Quality Assurance § Maintained highest possible level of quality, services and cleanliness to achieve all objectives as planned by chain management. Customer Relationship Management § Played an active role in customer services and customer relations by establishing good and strong relationships with the customers and inculcating customers services skills in all staff members § Monitored and evaluated customer’s service standards; handled customer complaints and took corrective actions when needed. Staff Management § Set labor schedules for all staff members; distributed duties, responsibilities and work flow to meet set targets. Morale Building § Maintained high level of productivity through effective orientation, development and motivation for all employees. Performance Appraisal § Conducted performance appraisals for all staff members two times / year. Team Coordination § Followed up the implementation of development plans for the restaurant team work in coordination with training coordinator. Suggestive Sales Planning and Management § Implemented all sales plans as set by the chain management; developed employees understanding and commitment to sales plans, coached them to maximize the benefits out of suggestive selling techniques. Profit and Loss Analysis § Reviewed and analyzed the P& L for store and reported it to the area manager on periodical basis and took corrective actions based on the results. Sourcing and Procurement of Restaurant Supplies § Fulfilled the availability of all restaurant supplies raw materials, paper products, packing materials in coordination with area manager and stores department. Ensured that all materials received match with the quality and quantity of the chain operation manual and maintained its freshness, avoiding its spoilage by proper storage. § Maintained all chain products and items available for selling and making sure of its freshness. Cost Reduction § Reduced the operation costs as per planned; monitored all operation loses and production to achieve the required quality with the minimum costs. Cash Operations § Monitored all cash machines; reviewed cash flows and compared them to sales report with all cashiers. Local Store Marketing Nov 1991 - Jun 1996 § Planned local store marketing for restaurant; discussed it with chain management for approval; followed up the implementation and analyzed the results. § Implemented all marketing plans in restaurant as per set by marketing department. Preventive Maintenance § Maintained preventive maintenance program in the restaurant to handle minor obstacles in tools and equipment. § Coordinated with maintenance to solve any problems. § Ensured that rules of safety and security in the restaurant are implemented by making sure that all employees are fully aware with procedures.