
Tarek Ibrahim Abu El Azm Lahloub
Media Partnership & Business Development Manager at CBC TV Network part of Future Media
6th of October, Giza, EgyptWork Experience
Media Partnership & Business Development ManagerFull Time
CBC TV Network part of Future Media
Jan 2018 - Present -7 yrs, 5 months
Egypt , Giza
- Job Details: Managing the digital Media of biggest TV channels in MENA region (CBC Network / ON TV Network / DMC TV Network / Al Hayah TV Network). Collaborate & coordinate with diverse teams (marketing, sales, creative, digital productions & projects’ coordination) in expanding & maintaining our organization portfolio & presence across all digital platforms. Conduct market research & analysis to create commercial & integrations’ opportunities across online platforms (Company Websites / Facebook / Twitter / YouTube / Instagram / TikTok ...etc.,) relevant to our content distribution & creating benefits for brands. Collaborate with our Advertising Agency, preparing sales proposals for clients, managing pricing / targets / budget development. Project Manager for the new clients; establishing first contact, meetings, contact, integration & follow up, then regular account management & execute requests for digital services. Planning & executing campaigns on all online platforms (Website & Social Media), monitoring, managing & Analyzing the Performance & ensure their optimum performance and to discuss the needed & necessary corrective actions. Deliver predicable profitable revenue growth by providing accurate forecasts in a timely manner & hitting agreed revenue & margin targets for the digital platforms. Build & Maintain Profitable Partnerships with social media partners (Facebook / Twitter / YouTube / Instagram / Snapchat / TIKTOK / SocialBakers...etc).
Digital Media ConsultantPart Time
Digital Radio Network
Jul 2017 - Feb 2018 -7 months
Egypt , Giza
- Job Details: Coordinate with management on putting the guidelines for online coverage. Work on crafting an online branding of the channel. Set up the digital media plan. Following up the execution of the plan. Work with development team on building up the radio website. Coordinate with chief in editor to train the team on guidelines. Setting up the KPIs for the digital platforms / team members. Measuring the performance of the digital assets. Managing the day to day running of the Digital Marketing Team to ensure that Brand & audience expectations are met in an efficient manner. Overseeing individual team projects to ensure they are met on time. Conducting team requirements and being responsible for their overall personal development. Managing the teams schedules every week to ensure production output is efficient. Undertaking other tasks as and when directed by CEO and or when reasonably requested by other colleagues. Following up the new updates / features on social platforms & to introduce it to our social media team. Creating strategy for new features / social platforms for updated features & guidance for in-house team. Innovative ideas related to social media & sharing with relevant team to develop it.
Digital Operations ManagerFull Time
CBC TV Network
Oct 2015 - Present -9 yrs, 8 months
Egypt , Giza
- Job Details: Maintaining Channels / Programs Network Presence on all Social Media for all digital channels (CBC Egypt / CBC Drama / CBC Sofra / eXtra News). Managing the day to day running of the Digital Media Team to ensure that client expectations are met in an efficient manner & to ensure that work is completed within the specified timeliness. Creating structure & optimization of workflow according to work need. Conducting team requirements and being responsible for their overall personal development. Managing the teams schedules every week to ensure production output is efficient. Scheduling and prioritizing Brand / colleagues from different department requests and ensuring all deadlines are met. Working as part of a team to deliver a high level of service and cooperation to both clients and colleagues alike. Participating in full at all team meetings and all relevant client and business discussion. Undertaking other tasks as and when directed by Digital Media Manager and or when reasonably requested by other colleagues. Setting annual KPI’s for our business leads & securing best practice to achieve it. Searching for referrals traffic opportunities for our content to go viral via 3rd parties’ platforms.
Digital Media Planner & Operations ManagerFull Time
Unlimited Solutions
Jan 2013 - Oct 2015 -2 yrs, 9 months
Egypt , Giza
- Job Details: Examining and recommending changes to current business practices; developing and writing sales proposals. Determining the best strategies media recommendations & plans to client and agency management to achieve best results for content distributions on Digital platforms (Social Media & Website). Following up on day to day management of client accounts, client related deliverables and client communications. Recommend and enhance the implementation of all paid digital & social campaigns Keep abreast of current events, social/digital media trends and any target market industry trends that impact business Lead the digital planning team in by setting the right strategies and making sure they develop the right plans that deliver the KPIs needed for a campaign Delegate, supervise, guide and counsel associate(s) on all day-to-day activities and ensure that all processes are followed Assist in interviewing, hiring, training, mentoring, developing, and evaluating team members Initiate and lead appropriate cross-functional client meetings. Lead campaign financials (budgets/billing). Manage solid relationships across agency and media partners in order to ensure brand understanding, more effectively sell ideas, and contribute to positive Agency evaluations. Built Brand Credibility online, leading the community team to fulfill the audience requirements.
Education
College Diploma in Achievement in Sales & Marketing
American University in Cairo (AUC)Jan 2010 - Jan 2012 - 2 yr
Faculty of Archeology in Egyptology department
Cairo University (CU)Jan 2000 - Jan 2004 - 4 yr
Bachelor's Degree in Egyptology
faculty of archeologyJan 2000 - Jan 2004 - 4 yr
High School - Other
Orman Secondary SchoolJan 2000
Achievements
The New Rules of Marketing & PR Digital Marketing Vs. Traditional Marketing Sales & Marketing Certificate from American University Cairo
Skills
- Microsoft Word
- Google Analytics
- Hard Skills
- Internet Research
- Internet
- Marketing
- Marketing Research
- Product Management
- Facebook Fan Page Admin
- Soft Skills
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Languages
Arabic
FluentEnglish
IntermediateGerman
Beginner
Training & Certifications
The New Rules of Marketing & PR
Prof. David Meerman Scott·2012 Digital Marketing Vs. Traditional Marketing
Prof., Ahmed Sami·2012Sales & Marketing
American University Cairo·2012Basic Business Skills Acquisition (BBSA)
the Future Generation Foundation (FGF) ·2004