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Tarek Ibrahim Abu El Azm Lahloub

Media Partnership & Business Development Manager at CBC TV Network part of Future Media

6th of October, Giza, Egypt

Work Experience

  • Media Partnership & Business Development ManagerFull Time

    CBC TV Network part of Future Media

    Jan 2018 - Present -7 yrs, 5 months

    Egypt , Giza

    • Job Details: Managing the digital Media of biggest TV channels in MENA region (CBC Network / ON TV Network / DMC TV Network / Al Hayah TV Network).  Collaborate & coordinate with diverse teams (marketing, sales, creative, digital productions & projects’ coordination) in expanding & maintaining our organization portfolio & presence across all digital platforms.  Conduct market research & analysis to create commercial & integrations’ opportunities across online platforms (Company Websites / Facebook / Twitter / YouTube / Instagram / TikTok ...etc.,) relevant to our content distribution & creating benefits for brands.  Collaborate with our Advertising Agency, preparing sales proposals for clients, managing pricing / targets / budget development.  Project Manager for the new clients; establishing first contact, meetings, contact, integration & follow up, then regular account management & execute requests for digital services.  Planning & executing campaigns on all online platforms (Website & Social Media), monitoring, managing & Analyzing the Performance & ensure their optimum performance and to discuss the needed & necessary corrective actions.  Deliver predicable profitable revenue growth by providing accurate forecasts in a timely manner & hitting agreed revenue & margin targets for the digital platforms.  Build & Maintain Profitable Partnerships with social media partners (Facebook / Twitter / YouTube / Instagram / Snapchat / TIKTOK / SocialBakers...etc).
  • Digital Media ConsultantPart Time

    Digital Radio Network

    Jul 2017 - Feb 2018 -7 months

    Egypt , Giza

    • Job Details: Coordinate with management on putting the guidelines for online coverage.  Work on crafting an online branding of the channel.  Set up the digital media plan.  Following up the execution of the plan.  Work with development team on building up the radio website.  Coordinate with chief in editor to train the team on guidelines.  Setting up the KPIs for the digital platforms / team members.  Measuring the performance of the digital assets.  Managing the day to day running of the Digital Marketing Team to ensure that Brand & audience expectations are met in an efficient manner.  Overseeing individual team projects to ensure they are met on time.  Conducting team requirements and being responsible for their overall personal development.  Managing the teams schedules every week to ensure production output is efficient.  Undertaking other tasks as and when directed by CEO and or when reasonably requested by other colleagues.  Following up the new updates / features on social platforms & to introduce it to our social media team.  Creating strategy for new features / social platforms for updated features & guidance for in-house team.  Innovative ideas related to social media & sharing with relevant team to develop it.
  • Digital Operations ManagerFull Time

    CBC TV Network

    Oct 2015 - Present -9 yrs, 8 months

    Egypt , Giza

    • Job Details: Maintaining Channels / Programs Network Presence on all Social Media for all digital channels (CBC Egypt / CBC Drama / CBC Sofra / eXtra News).  Managing the day to day running of the Digital Media Team to ensure that client expectations are met in an efficient manner & to ensure that work is completed within the specified timeliness.  Creating structure & optimization of workflow according to work need.  Conducting team requirements and being responsible for their overall personal development.  Managing the teams schedules every week to ensure production output is efficient.  Scheduling and prioritizing Brand / colleagues from different department requests and ensuring all deadlines are met.  Working as part of a team to deliver a high level of service and cooperation to both clients and colleagues alike.  Participating in full at all team meetings and all relevant client and business discussion.  Undertaking other tasks as and when directed by Digital Media Manager and or when reasonably requested by other colleagues.  Setting annual KPI’s for our business leads & securing best practice to achieve it.  Searching for referrals traffic opportunities for our content to go viral via 3rd parties’ platforms.
  • Digital Media Planner & Operations ManagerFull Time

    Unlimited Solutions

    Jan 2013 - Oct 2015 -2 yrs, 9 months

    Egypt , Giza

    • Job Details: Examining and recommending changes to current business practices; developing and writing sales proposals.  Determining the best strategies media recommendations & plans to client and agency management to achieve best results for content distributions on Digital platforms (Social Media & Website).  Following up on day to day management of client accounts, client related deliverables and client communications.  Recommend and enhance the implementation of all paid digital & social campaigns  Keep abreast of current events, social/digital media trends and any target market industry trends that impact business  Lead the digital planning team in by setting the right strategies and making sure they develop the right plans that deliver the KPIs needed for a campaign  Delegate, supervise, guide and counsel associate(s) on all day-to-day activities and ensure that all processes are followed  Assist in interviewing, hiring, training, mentoring, developing, and evaluating team members  Initiate and lead appropriate cross-functional client meetings.  Lead campaign financials (budgets/billing).  Manage solid relationships across agency and media partners in order to ensure brand understanding, more effectively sell ideas, and contribute to positive Agency evaluations.  Built Brand Credibility online, leading the community team to fulfill the audience requirements.
  • Education

    • College Diploma in Achievement in Sales & Marketing

      American University in Cairo (AUC)

      Jan 2010 - Jan 2012 - 2 yr

    • Faculty of Archeology in Egyptology department

      Cairo University (CU)

      Jan 2000 - Jan 2004 - 4 yr

    • Bachelor's Degree in Egyptology

      faculty of archeology

      Jan 2000 - Jan 2004 - 4 yr

    • High School - Other

      Orman Secondary School

      Jan 2000 

    Achievements

    The New Rules of Marketing & PR Digital Marketing Vs. Traditional Marketing Sales & Marketing Certificate from American University Cairo

    Skills

    • Microsoft Word
    • Google Analytics
    • Hard Skills
    • Internet Research
    • Internet
    • Marketing
    • Marketing Research
    • Product Management
    • Facebook Fan Page Admin
    • Soft Skills
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    Languages

    • Arabic

      Fluent
    • English

      Intermediate
    • German

      Beginner

    Training & Certifications

    • The New Rules of Marketing & PR

      Prof. David Meerman Scott·2012
    •  Digital Marketing Vs. Traditional Marketing

      Prof., Ahmed Sami·2012
    • Sales & Marketing

      American University Cairo·2012
    • Basic Business Skills Acquisition (BBSA)

      the Future Generation Foundation (FGF) ·2004
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