TS

Tarek Sayed sayed

Sports Markeing Specialist at Adidas

15th May City, Cairo, Egypt

Work Experience

  • Marketing ManagerFull Time

    Disruptors INTL - tukit

    Dec 2021 - Present -3 yrs, 6 months

    • Job Details:Develop and execute new eCommerce projects* Implement and manage SEO / SEM best practices Establish, maintain, and monitor SEO, SEM, Google AdWords, Social Media & content marketing Promote current and new product sales through strategic planning Maintains website by upgrading content and design, monitoring analytics and testing for improvements/issues. Gather and interpret analytic data relating to marketing initiatives, product performance & customer experience Comprehensively present historical & current performance statistics/data to management from Google analytics and other analytics sources.
  • Group Senior Marketing ManagerFull Time

    Fashion Retail Group

    Oct 2019 - Dec 2021 -2 yrs, 2 months

    • Job Details:• Contribute towards formulation and implementation of overall business strategies and Plans. • Lead development of corporate Marketing strategy in line with global best practices, ensuring alignment of all business units/ regional requirements • Direct and oversee development and effective management of policies, procedures covering all areas of marketing management ensuring alignment of business units to achieve overall business and marketing strategy. • Develop, seek approval and ensure effective execution of brand strategies for all products in order to ensure alignment with corporate strategy and business plans. • Ensure that departmental strategies and related strategic plans are developed and implemented • Direct development of marketing plans in order to translate marketing strategy into operational action plans/ projects and achieve or exceed business objectives. • Direct effective forecasting of resources and material planning process to ensure timely availability of resources, systems and procedures for effective execution of marketing plans. • Oversee marketing operations budget, and monitor financial performance vs budget so that business is aware of anticipated costs/revenues • Lead and manage effective achievement of Marketing departmental objectives through leadership of department – setting individual objectives, recruiting qualified staff, managing performance, developing and motivating staff, provision of formal and informal feedback and appraisal. • Identify new value-added business opportunities in Optical / Retail industry which can be converted into revenue generating opportunities in line with business objectives. • Leverage resources and capability of FRG Retail to present improved offerings and Ensure timely development of all promotional material such as marketing briefs, in accordance with business plan and brand requirements to support attraction and satisfaction of potential customers and thereby achieve and exceed revenue targets.
  • Adidas

    • Sports Marketing Specialist - Levant and North AfricaFull Time

      Jan 2018 - Oct 2019 -1 yr, 9 months

      Egypt , Cairo

      • Job Details:- Implement Regional Sports Marketing strategy in line with MENA region, including budget allocation recommendations - Ensure timely and sufficient equipment delivery for Sports Marketing partners and ensure on- and off-field visibility - Propose above- and below-the-line marketing activities for maximum leverage of Sports Marketing partners and support implementation - Develop and implement all Sports Marketing events throughout the year - Monitor and report on consumer trends and competitors’ activities regarding Sports Marketing and PR, and propose/initiate/take actions
    • Sports Markeing Specialist Full Time

      Dec 2013 - Present -11 yrs, 6 months

      Egypt , Cairo

      • Retail Operations AssistantFull Time

        Jul 2011 - Nov 2013 -2 yrs, 4 months

        Egypt , Cairo

        • Job Details:Handling discount memberships on the system and updating , Handling Members Loyalty project , Sales reports ( Daily , Weekly , Monthly , Historical Analysis , Customers Profiling ) , Stores Liaison with Suppliers , Preparations & Execution of workshops , Headcount , Following up stores maintenance , In store Promotions Highlight ,

      Education

      • Bachelor's Degree in Accounting

        Cairo University (CU)

        Jan 2004 - Jan 2009 - 5 yr

      • High School - Thanaweya Amma

        Dr. Ahmed Zwail Language School

        Jan 2004 

      Skills

      • Marketing manager
      • Social Media
      • Digital Marketing
      • Google Ads
      • Google Analytics
      • Media Buying
      • Microsoft Office

      Languages

      • Arabic

        Fluent
      • English

        Fluent

      Training & Certifications

      • English

        Compu City ·2011
      • Communication Skills

        Cairo University·2008
      • ICDL

        ITI·2007
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