Tamer Radwan

Marketing Director

• Job Details:Oversaw aspects of marketing strategy design and execution across three organizations: Dream Park, Pegasus Club, and Dream Golf Resort. Created a more responsive and market-driven organization, resulting in increased sales, spearheaded a 'test and measure' culture, increased growth and efficiency. Identified bottlenecks in marketing process, and adjusted documentation and priorities to hit 85% more goals on time. Successfully directed rebranding efforts of the three organizations including digital footprint, content generation strategy, social media and digital channels, achieved results ahead of budget and timescale. Successfully consolidated targeted PPC campaigns of Pegasus Club, slashed spending by 34% simultaneously increased leads by 200%. Created a new website of Pegasus Club that drove a 29% conversion rate increase and a 21% bounce rate improvement. Implemented a strict SEO plan of Dream Golf Resort which led to a 41% organic website conversions increase. Evaluated consumer preferences and behaviours, combined with market trends and historical data, to adjust and enhance marketing campaigns.

Marketing Director

• Job Details:Led marketing strategy and execution for Naqla’s mobile applications, resulting in a 30% increase in monthly active users and a 20% increase in conversion rate. Launched referral programs, resulting in a 25% increase in organic user acquisition. Collaborated with UX design, and operation teams to launch new application features, resulting in a 10% increase in engagement. Worked closely with product team to manage all email marketing and in-app messaging strategies for the driver and shipper apps. Developed and executed user research studies to identify and prioritize features enhancements, resulting in a 10% increase in customer satisfaction. Participated in exhibitions and sponsored events and trade shows, such as Supply Chain Innovation Summit 2019 & 2021 to increase Naqla presence in the market. Collaborated with CRM team to improve the efficiency of CRM marketing promotions through business casing and customer experience improvements. Grew Naqla loyalty program 'Naqla Store' to drive engagement of current and new customers.

Marketing & Communications Manager

• Job Details:Developed and implemented integrated marketing and publicity campaigns; business to business and business to customer, designed to drive profitable sales and increase footfall. Developed marketing communications strategy using multiple digital platforms as well as direct and experiential marketing programs. Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability. Increased Kidzania Cairo participation in national and local marketing initiatives, and CSR initiatives. Developed and implemented consumer research designed to improve results of Kidzania Cairo awareness. Implemented company’s most successful sales promotions resulting in increase in traffic and sales.