Tamer Makram

Chief Marketing OfficerFull Time

• Job Details:•Developed and executed comprehensive marketing strategies to drive brand growth and achieve business objectives. •Led and oversaw the marketing team, providing guidance, feedback, and fostering a collaborative work environment. •Analyzed market trends, consumer insights, and competitor activities to identify growth opportunities and market positioning. •Directed the creation of marketing campaigns, ensuring consistency in messaging across various channels/customer touchpoints. •Established and managed marketing budgets, allocated resources effectively, and tracked performance against targets. •Collaborated with cross-functional teams to align marketing efforts with product development and sales strategies. •Monitored and evaluated the success of marketing initiatives, making data-driven decisions to optimize future campaigns. Key Contributions Successfully formulated business development strategies for diverse brands across 150+ outlets.  Managed marketing budgets effectively to support over 150 restaurants, achieving set objectives.  Demonstrated strong leadership in team decisions, stimulating team performance and growth.  Cultivated a motivated and empowered team, contributing to enhanced organizational performance.  Conducted market evaluation, optimizing marketing strategy and plans based on customer response.

Chief Marketing OfficerFull Time

• Job Details:•Spearhead company-wide communication efforts, engaging with government entities, strategic partners, and the public. •Drive the formulation of dynamic short-term and long-term strategies to propel organizational growth. •Craft and execute compelling vision and mission statements that resonate with the global strategy. •Conduct comprehensive evaluations of executive leaders, directors, managers, and department heads. •Continuously monitor the competitive market landscape, expansion possibilities, and industry trends. •Implement robust risk assessment and mitigation strategies to safeguard the company's stability. •Set ambitious yet measurable and well-defined strategic goals, fostering progress tracking and achievement. Key Contributions Achieved 30% increase in brand visibility and reputation through strategic public relations initiatives. Implemented data-driven marketing strategies, resulting in a 25% improvement in customer acquisition and retention. Streamlined internal processes, reducing marketing expenses by 15% while maintaining overall campaign effectiveness.

Director Of Marketing ( CDR )Full Time

• Job Details:•Strategized and implemented marketing plans to drive market share and profitability for diverse brand portfolio. •Provided leadership and oversight to the marketing team, ensuring optimal performance and productivity. •Conducted comprehensive market research, analyzed consumer insights, and tracked industry trends to inform strategies. •Set clear marketing objectives aligned with overall business goals, coordinating efforts across functions and teams. •Developed and managed an annual marketing calendar, encompassing key events, campaigns, and media planning. •Collaborated with cross-functional teams to optimize brand positioning, messaging, and customer experiences. •Continuously assessed marketing performance, analyze ROI, and adapt strategies to achieve desired outcomes. Key Contributions  Enhanced Ad Recall & TOM Awareness via media strategy overhaul, incorporating online and print channels.  Successfully implemented pricing revisions informed by consumer insights, mitigating cost of sales hike during crisis.  Spearheaded brand revamps for TGI Friday's and Chicken Tikka, differentiating them from competitors.  Created "Big Eat" Sandwiches with "Mighty Zinger" launch, driving 27% sales growth in same-store locations.  Fostered synergy with key partners like Pepsi Cola and Americana Sister Companies.  Introduced concept layers and value offerings, driving substantial sales growth and brand recognition.