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Tamer Mohamed Fahmy

Marketing Director at Locations development

New Cairo, Cairo, Egypt

Work Experience

  • Marketing DirectorFull Time

    Locations development

    Feb 2022 - Present -3 yrs, 4 months

    Egypt , Cairo

    • Job Details:• Develop integrated Marketing plans aligned with key business opportunities to drive results. • Work on the brand building and product development. • Responsible and accountable for developing and executing business strategies to deliver growth in accordance with the Company’s strategic plans. • Set projects’ brand name, communication strategy and the sub brands, according to the target audience relevancy. • Develop “short / long” term brand and identity strategy for active projects and future developments. • Conduct Market research and SWOT analysis to analyze internal situation and external promotional activities and programs, and expectations for monthly sales and budgets. • Create, sign off marketing briefs, ensuring the designs and messages meet the company/brand guidelines on the brand level • Develop strategies and execute tactics to get the word out about the Company/ Project and drive qualified traffic to its front door. • Work alongside the development team, Engineering department, and in partnership with Marketing Communication Manager to reach the marketing plan final framework. • Set budgets, and manage the budgets of the sub related departments/ Activities. • Set projects sales target and Marketing communication budget. • Closely monitor and analyze sales volumes, market share trends and competitive activity. • Set the Marketing Department Full SOPs (Work flow, Processes & Procedures) • Oversee all communications, public relations and promotional activities selected to support the brand and marketing strategy in coordination with the marketing Communication Manager. • Supervise work of others, including planning, assigning and scheduling work, reviewing work and ensuring quality standards, training staff and overseeing their productivity. • Work alongside with Strategic Marketing Manager to develop marketing plan, media analysis, media plan & Marketing Budget. • Track spending for all communication activities / bench-marking versus planned budgets. • Manage all marketing communications including press relations, speaking engagements, special events and community outreach activities. • Design, produce and distribute print materials such as brochures, ads and direct response plus radio and television spots needed for broadcast campaigns. • Supervise website maintenance, social media participation and trade show exhibitions • Deploy successful marketing campaigns and own their implementation from ideation to execution. • Deliver all communication activities/ Events/ SMS Campaigns within the agreed Budget. • Promote and maintain the projects’ brand to generate business • Work with agents, vendors and members of the press to establish a high profile for the company projects. • Build strategic relationships and partner with key industry players, agencies and vendors. • Analyze the performance of advertising campaigns to reach improvements suggestions • Conduct surveys on an annual basis to update information on the size of the market, Division of the market, the brand, and to meet the needs of the consumer and requested benefits. • Oversee all research and survey activities related to the real estate segments and competition. • Write and present reports to the higher Management • Stay informed about marketing trends and monitoring industry changes to maintain firm's competitiveness. • Monitor market trends and identifying potential areas to invest upon consumer needs and competitors’ spending habits. • Work in line with the need to keep the brand in front of the target audience Other capabilities  Assess and reform business operations  Reviewing and analyzing different aspects of the business  Compiling data and reports  Representing recommendations to secure the SOP’S “standard operating procedures” flows  Determining business needs and identifying weakness  Assessing and analyzing business practices and procedures  Compiling and presenting research findings and recommendations.  Developing detailed project plans to drive changes and improvements.  Organizing and managing business projects.  Providing guidance when issues, challenges or problematic situations arise.  Tracking and assessing the effectiveness of projects.
  • Marketing directorFull Time

    TVD (Transport Vehicles Distribution)

    Jul 2019 - Jul 2021 -2 yrs

    Egypt , Cairo

    • Job Details:Position Summary Develop marketing strategy to achieve brand objectives and increase market share, supervising the PR and advertising agency in all related activities including ATL, TTL and BTL. Responsibilities • Develop marketing plan • Setting annual marketing calendar & budget. • Develop growth targets, business objectives and brand strategies. • Implement brand promotion strategies and communication campaigns. • Enhance brand equity and market share performance. • Inspire and manage brand vision, position and awareness. • Ensure applying Corporate Identity for all outlets including dealer sales facilities. • Responsible for Product Training & Customer Satisfaction Programs for Sales Staff. • Elevate the company and promote the brand image. • Maximize all opportunities across the business areas. • Instill dealer network culture that capitalizes on an integrated business approach across Sales, Marketing and After Sales services. • Developing expert knowledge of the customer base to identify target segments for all marketing activities including Events, Special Projects and Showroom Management using consumer behavior pillars.
  • Marketing ManagerFull Time

    EL Batal Group

    Jul 2017 - Jul 2019 -2 yrs

    Egypt , Cairo

    • Job Details:Position Summary Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relation programs that will enhance the Organization image, facilitate internal and external communications. Responsibilities • Build a country marketing plan that includes promotions and partnerships to increase revenue and meet monthly targets in area of responsibility that is co-related with the brand guidelines. • Develop the Marketing Department’s budget to support overall business operations. • Forecast, measure and report results on various projects with partners, including co-created and/or co--branded content promotions, lead sharing, and/or event partnerships. • Creating and handling marketing budget and forecasting reporting results. • Develop new and creative approaches to working closer with influential members of our industry, and serve as a go¬ to resource to other marketing team members. • Develop and implement the strategy, ensuring that strategy is reflected through all elements of the marketing -mix technical product portfolio and communications channels. • Developing and delivering marketing and communications strategies for the organization • Identify and build relationships with prominent influencers and thought leaders • Created several successful digital PR campaigns • Monitor the performance of the brand. • Develop and implement strategies to meet key performance indicators. • Analyze the performance of key areas, to prioritize markets in terms of spend and to measure spend effectiveness.
  • Marketing ManagerFull Time

    Maxim Investment Group

    Aug 2014 - Oct 2017 -3 yrs, 1 month

    Egypt , Cairo

    • Job Details:Handling multiple sectors inside MIG from real estate, FMCG, construction and automotive industries Responsibilities • Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests, Coordinate the appearance of all Organization print and electronic materials such as use of logo, brochures, etc. • Involved in production (control and supervision) stage. Brand Strategy • Develop and implement the strategy, ensuring that strategy is reflected through all elements of the marketing -mix technical product portfolio and communications channels. • Ensure that all parts of the strategy are aligned at corporate level. Profitability • Monitor the performance of brands. • Develop and implement strategies to meet key performance indicators. • Analyze the performance of key areas, to prioritize markets in terms of spend and to measure spend effectiveness. Marketing Planning • Responsible for the ongoing guidance and coaching to the markets for the marketing planning process for our brands within the marketing plans, Technical Program/Portfolio Management • Work with the MIG technical, supply chain teams and third parties to ensure that technical product specifications are aligned to the brand strategy. Communication Program • Monitor the current communication material in the markets. • Develop further the communication campaign strategy and communication. • Planned and executed guerrilla marketing campaigns • Lead on the development of the promotional strategy. • Manage all external agencies development.
  • Education

    • Bachelor's Degree in Business Administration

      Modern Academy in Maadi (MAM)

      Jan 1998 - Jan 2002 - 4 yr

    • High School - Thanaweya Amma

      st. George

      Jan 1998 

    Skills

    • Customer Relationship
    • Strategic Planning
    • Real Estate
    • Advertising
    • Social Media
    • BTL
    • ATL
    • TTL
    • Brand Marketing
    • Brand Management
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    Languages

    • Arabic

      Fluent
    • English

      Fluent

    Training & Certifications

    • What’s next in Digital Marketing.

      Seminar ·2010
    • Think Customer Enthusiasm

      KIT·2006
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