Tamer El Sheikh

Marketing & NPD DirectorFull Time

• Job Details:• Contributed to marketing effectiveness by identifying short-term and long-range issues; providing information and commentary; recommending options and courses of action; implementing directives. • Obtained market share by developing marketing plans and programs for each product/brand and directed promotional support. • Maintained relations with distributors by organizing and developing specific distributor- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars. • Provided market forecasts and reports by directing market research collection, analysis, and interpretation of market data. • Influenced present and future products by determining and evaluating current and future market trends. • Developed new products (MDS) and new uses for existing products (Rina Ketty) by analyzing statistics regarding market development; acquiring and analyzing data and consulting with internal and external sources. • Maintained research database by identifying and assembling marketing information. • Achieved financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances and initiating corrective actions. • Completed marketing department operational requirements by scheduling and assigning employees and followed up on work results. Maintained marketing staff by recruiting, selecting, orienting, and training employees.

Senior Brand ManagerFull Time

• Job Details:• Responsible for the delivery of the yearly forecast volumes for Dunhill, Viceroy & Montana brands. • Managed two direct reports and three others in end markets. • Implemented all brand mix elements including forecast analysis, budgets, distribution recommendations, touch point strategy and research. • Produced yearly brand plans with relevant BSE proposals and ensured timely delivery of all cycle plan activity. • Developed and tailored brand communication with Advertising agency along with effective media plans where applicable. • Assisted in the development of specific research studies then interpreted data for appropriate. recommendations. • Submitted monthly competitive monitoring reviews. • Ensured smooth transition and packaging re launch as per new FCTC guidelines. Joined Grey Worldwide as Senior Account Manager handling BAT portfolio before being requested to handle their strategic brands directly. Dunhill & JPGL Lights re launch, JPGL & Kent Above Market initiatives.