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Tamer Mohammed El Naggary

A top performing Senior FMCG sales & marketing professional with MBA.

Rehab City, Cairo, Egypt

Work Experience

  • Business Development Manager - MEAFull Time

    Gulf Flower Foodstuff L.L.C (Americana)

    Jul 2017 - Present -7 yrs, 11 months

    United Arab Emirates , Dubai

    • Job Details:• Develop the corporate strategy and business strategy for the firm by building corporate relationships with customers and industry/market leaders • Practically able to apply various analysis tools systematically and periodically to ensure marketing mix strategy and operations are oriented to the changing environments and opportunities. • Professionally use market intelligence in terms of competitor analysis; products, prices and promo activities to adapt and develop winning action plans for company products. • Analyze market dynamics, trade & distribution environment, brand and product potential, evaluate market trends and gather competitive information, identify trends that affect current and future growth of regional sales and profitability.
  • Business Development Manager - MENAFull Time

    Accura International

    May 2015 - Jun 2017 -2 yrs, 1 month

    United Arab Emirates , Dubai

    • Job Details:• Successfully led a start-up business with a new US brand in the Middle East and North Africa region. • Initiated, set, developed and implemented multiple business units’ strategies across the entire region to ensure the alignments with corporate strategy to meet top and bottom lines objectives. • Launched brand growth strategy by scoping and setting up new markets along with right distribution channels by building strong networks of distributors and undertaking necessary scoping, evaluation, negotiation and establishing business agreements. • Periodically provided industry/market analysis, worked directly with local/international markets to scope and in line with international business strategy and identify market potential and needs.
  • Export Sales Manager - GCCFull Time

    United Foods Company (PJSC)

    May 2013 - Apr 2015 -1 yr, 11 months

    United Arab Emirates , Dubai

    • Job Details:• Managed top end distributors in the GCC region and assigned territories and supported them in achieving their targets through close follow up on performance by trade channel and by guiding their efforts based on sales and stock reports, retail audit findings to meet company objectives. • Developed and maintained professional relationships with all clients, analyzed customers’ requirements to prepare appropriate business strategies. • Effectively participated in revamping and re-launching of oils’ and ghee product portfolio based on consumer research and competitive analysis. Meanwhile, successfully launched the revamped portfolio in the GCC through predefined marketing plan that covers ATL and BTL activities.
  • Regional Key Accounts Sales ManagerFull Time

    Kimberly Clark Arabia - Olayan group

    Nov 2006 - Apr 2013 -6 yrs, 5 months

    Saudi Arabia , Riyadh

    • Job Details:• Managed modern trade channel; hypermarkets, supermarkets and pharmacies, negotiating yearly BDA’s, which are significant to the business, and developed effective yearly promotion calendar to increase product turnover and ensure return on investment. • Successfully managed top major retailers; jointly at national level such as; Al Othaim, Carrefour and Lulu and at regional level such as; Panda, Tamimi and Danube. • Ensured the monthly profitability for the modern trade channel is met by controlling the listing/selling of premium and profitable SKU’s. • Built commercial relationships & developed new and existing accounts within the parameters of company sales strategies.
  • Education

    • MBA in Business Administration

      The University of Manchester

      Jan 2013 - Jan 2016 - 3 yr

    • Business Administration in Business Administration

      Ain Shams University (ASU)

      Jan 1989 - Jan 1993 - 4 yr

    • High School - Thanaweya Amma

      Amoun Private School

      Jan 1989 

    Achievements

    • Successfully penetrated African markets such as; Nigeria, Ghana, Ivory coast, Senegal, Guinea, Sierra Leone, Benin, and Gabon; in addition to Arab markets as; KSA, Yemen, Iraq, Palestine and Morocco. • Enlarged legumes business to double turnover and expanded cream business to +150% within 2 years. • Successfully led a start-up business with a new US brand in the Middle East and North Africa region. • Effectively appointed 7 business partners in Qatar, Bahrain, Oman, Kuwait, Jordan, Lebanon and Iraq from first and second tiers of distributors to take the lead over the brand in the assigned region while sharing initial investments with the principal by 50/50 to 30/70. • Achieved $8m turnover with 30% gross margin within the first year of launching the brand in the ME. • Accomplished an annual turnover $40m in the GCC& Levant. In addition, achieved +35% growth in ghee business (2014 vs. 2013) which is extremely higher than market growth trend. And +50% growth in oils’ category.

    Skills

    • Key Account Management
    • Business Development Management
    • Microsoft Office
    • Export Sales
    • Distributors Management

    Languages

    • English

      Fluent
    • Arabic

      Fluent

    Training & Certifications

    • GMAT

      British Counsil·2013
    • IELTS

      British Counsil·2012
    • Key Accounts Management

      Kimberly Clark Arabia·2010
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