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Taher Mostafa Abdulghany

Traditional Trade Sales and Development, trade marketing, distribution and training Manager at Unicharm

Helmeyat Alzaytoun, Cairo, Egypt

Work Experience

Unicharm

  • Traditional Trade Sales Channel ManagerFull Time

    Jan 2022 - Present -3 yrs, 7 months

    Egypt , Cairo

    • Job Details:• Assignments Direct sales operation, decide on sales strategies, related activities and manage Sales force to achieve Company sales plan, gross profit and cost vs. sales. • Set short term Sales strategies, decide on the best sales model and structure to enhance distribution, Customers development by channel and achieve efficiency. • Set Sales KPIs ex: Distribution, Productivity, Wastage & Target Achievement. • Monitor operation execution to achieve sales plans. • Direct all sales supporting tools and systems: Long term agreements, Commission system, and trade promotion. • Control sales spending to achieve targets with less cost. • Monitor market development and competition activities. • Develop all Sales managers to maintain high efficiency of achievements. • Hire, evaluate, promote and restructure sales force. • Manage, direct; motivate sales force to achieve sales planned targets. • Recommends, approve training and development programs for sales force in coordination • with Human resources Assignments Direct sales operation, decide on sales strategies, related activities and manage Sales force to achieve Company sales plan, gross profit and cost vs. sales. • Set Sales strategies, decide on the best sales model and structure to enhance distribution, Customers development by channel and achieve efficiency.
  • Traditional Trade Sales and Development, trade marketing, distribution and training ManagerFull Time

    Apr 2019 - Present -6 yrs, 4 months

    Egypt

    • Job Details:• Manage Sales force to achieve Company sales plan, gross profit and cost vs. sales. • Responsible for increase the retail direct sales team in Great Cairo • Responsible for traditional Trade Marketing activities in the Egyptian Market • Ensure effective hiring, orientation, training, development, and retention of sales. • Develop competencies and processes required to create an effective and efficient sales organization. • Create and implement effective direct sales strategies and lead direct sales personnel toward achieving corporate sales and distribution objectives. • Increase sales force efficiency (Coaching & training) • Provide leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary. • Responsible for setting the distribution targets for nationwide according to the directions of the company. • Distribute the distribution targets on the agents according to the opportunities by each agent. • Follow the distribution plan by each agent and taking appropriate action to correct when necessary. • Responsible for planning, coordinating and implementing marketing activities in traditional trade. • Nationwide Sales team training. • Follow up the competition and their plans in the market.
  • Brand Sales ManagerFull Time

    Feb 2018 - Apr 2019 -1 yr, 2 months

    Egypt

    • Job Details:• Generating new business by leveraging existing relationship, prospecting, conducting market analyst • Create and implement effective direct sales strategies with the top management and lead direct sales personnel toward achieving corporate sales and distribution objectives. • sis and launching campaigns. • Activating distributors and agreements implementation with them to achieve the selling and distribution objectives required. • Preparing new year's forecast, methods used to implement it, and how to make follow up on it. • Develop competencies and processes required to create an effective and efficient sales organization. • Driving, and managing the entire sales process-targeting to top prospects, identifying client solutions, negotiating and closing. • Responsible for planning, coordinating and implementing marketing activities in traditional trade. • Market management (stocks- competitive). • Making sales events and projects to raise sales” volume.
  • Sales Development, trade marketing, distribution and training ManagerFull Time

    Jan 2015 - Feb 2018 -3 yrs, 1 month

    Egypt , Cairo

    • Job Details:• Responsible for creating a retail sector in Cairo and Giza by Managing 1 Unit Managers , 6 supervisors, 26 retail representatives . • Responsible for traditional Trade Marketing activities in the Great Cairo. • Ensure effective hiring, orientation, training, development, and retention of sales. • Develop competencies and processes required to create an effective and efficient sales organization. • Create and implement effective direct sales strategies and lead direct sales personnel toward achieving corporate sales and distribution objectives. • Increase sales force efficiency (Coaching & training) • Provide leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary. • Responsible for setting the distribution targets for nationwide according to the directions of the company. • Distribute the distribution targets on the agents according to the opportunities by each agent. • Follow the distribution plan by each agent and taking appropriate action to correct when necessary. • Responsible for planning, coordinating and implementing marketing activities in traditional trade. • Nationwide Sales team training. • Follow up the competition and their plans in the market.
  • Great Cairo Sales Development ManagerFull Time

    Sep 2013 - Jan 2015 -1 yr, 4 months

    Egypt , Cairo

    • Job Details:• Develops short-term sales strategy and leads implementation to achieve company's business targets. • Achieving Volume and Value targets by Month, QR & Year. • Conduct regular meetings for feedback on status of sales. • Co-ordinate and implement sales targets set by the department head, prepare sales statistics and related forecasts. • Develop & execute trade marketing initiatives in coordination with the department head. • Generate daily and monthly status reports regarding the overall sales achievements and also competitor activities. • Increasing business opportunities through various routes to market. • Handling the entire sales team. • Efficient stock management at the distributor and his branches. • Establish and maintain good contact with the clients and maintain updated Customer details of the different areas. • Travel to the branches of the distributor with the sales team regularly. • Drive Numeric Distribution & Geographical Expansion by Establishing, maintaining and expanding the customer base. • Ensure proper on-time implementation and execution of sales campaigns / promotional activities. • Ensure proper implementation of company policy on financial and sales related matters. • Training Coaching of Salesforce & Sales Supervisors.
  • Qalubia Branch ManagerFull Time

    Nestle

    Sep 2009 - Sep 2013 -4 yrs

    Egypt , Qalubia

    • Job Details:• Managing 9 vans covering different trade channels (Retail-Supermarket- wholesale) covering 2520 stores in Qalubia. • Leading 26 persons representing different departments and assets valuing about 1,1 million L.E. • Developing and implementing plans to sell and grow our brands and win vs. competition in • The assigned territory. • Carrying out distribution, shelving, display and pricing objectives. • Accurately reporting and monitoring, on a timely basis, stores' results; and developing strong healthy relationships with your customers. • Conduct monthly and quarterly reviews of business with the sales team & management, report deviation and take corrective action if needed. • Create reports for the sales force regarding market conditions, sales results, and team earnings • Follow up daily sales • Customer service regarding products and services • Performing administrative duties for the sales team • Maintaining files, schedules and appointments • Reporting to Sales manager
  • Qassim Branch ManagerFull Time

    Al Wefag Trading & Manufacturing Co. Ltd (KSA )

    Jan 2009 - Sep 2009 -8 months

    Saudi Arabia , Qassim

    • Job Details:• Managing 10 vans covering all trade channels (Retail - Supermarket - wholesale - Key accounts) • Leading 17 persons among representing different departments, assets valuing about 2.1 million. • Developing and implementing distribution, shelving, display and pricing objectives • Achieving the listings objectives for the main branch and its subsidiaries according to the annual trade marketing plans. • Manage receivables and trade inventory as per KPIs. • Making monthly sales forecast for all Sku’s, making a forecast for new launched Sku’s and others that will have trade offers
  • Retail Sales SupervisorFull Time

    Al Wefag Trading & Manufacturing Co. Ltd (KSA)

    Apr 2008 - Jan 2009 -9 months

    • Education

      • Bachelor's Degree in Business Administration

        Assiut University (AUN)

        Jan 1998 

      • High School - Thanaweya Amma

        Nasser Military

        Jan 1994 

      Skills

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      Languages

      • Arabic

        Fluent
      • English

        Advanced

      Training & Certifications

      • • Supervision Principles

        Henkel Academy – Sales Development Sector·2006
      • • Middle Management

        AB and Associates – Egypt·2005
      • • Middle Management

        AB and Associates – Egypt·2005
      • • Convective Sales Skills

        Henkel Academy – Sales Development Sector·2000
      • • Communication Skills

        Henkel Academy – Sales Development Sector·1998
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