Taher Mohamed Abdel-Hameed

Senior Market Research AnalystFull Time

• Job Details: Manage Mobile Phone’s (Consumer Electronics) syndicated research (IDC Tracker) in North Africa (Egypt, Morocco, Algeria, and Tunisia) and Pakistan  Conduct primary and secondary research.  Conduct in-depth trade interviews quarterly with different key players of the value chain; Vendors, Distributors, Retailers.  Travel and meet with industry experts in North Africa and Pakistan.  Conduct Quantitative (70%) and Qualitative (30%) research.  Design surveys and discussion guidelines.  Analyze business and market trends.  Prepare forecast for the industry developments up to 5 years.  Prepare detailed reports, and summaries.  Write insightful reports and press releases on the market performance and trends and often quoted in international and domestic media.  Working with IDC advanced analytical tools.  Assist in custom research/projects in Africa.  Assisted in PC Monitors and Large Format Display (Signage) research in EMEA.  Train new team members in MEA region on our methodology and analytical tools.

Sr. Marketing SpecialistFull Time

• Job Details:Chinese Company with multinational teams works in manufacturing & trading various Advertising Materials, it exports to 15+ countries. Work scope can be categorized into two marketing aspects: International Market Research & Analytics:  Conducted quantitative market research to find and evaluate export opportunities.  Created and designed surveys to measure customer satisfaction.  Analyzed market shares and products trends in different markets.  Conducted SWOT, PESTEL Analysis, and competitive research.  Conducted industry researches and five forces analysis.  Assisted in sales forecast process and selecting targeted countries.  Market Studies of new products. Branding & Marketing Communications:  Generated new innovative ideas that impressed our customers.  Prepared and supervised all marketing activities in 9+ int’l exhibitions in 6+ countries.  Developed 4 versions of products’ catalogue.  Communicated with multinational teams to get things done.  Crafted all marketing messages, and flyers.  Developed our website content & trade marketplaces.  Email campaigns and promotions.  Generated Leads in new countries.  Managed our marketing suppliers in various countries.

Marketing SpecialistFull Time

• Job Details:- Assisted in re-innovation of brands websites and brochures. - Assisted in putting marketing plans, corporate identity, and brand identity. - Prepared SWOT analysis and Competition Research - Prepared marketing materials for exhibitions. - Copywriting www.CuisinePOS.com for our Food & Beverage ERP - Brainstorming concepts with designing team. - Worked on below-the-line (BTL) and above-the-line (ATL) advertisements and communicated with advertising agencies and magazines.