Charity Chiutsi

Communications & Marketing ManagerFull Time

• Job Details:• Monitoring digital platform to increase customer experience • Developing a marketing strategy to increase brand awareness with a view to increasing utilization of the site and revenue. • Building a social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification • Generating, editing, publishing and sharing daily content • Setting up and optimizing company pages within each platform to increase the visibility of company’s social content • Moderating all user-generated content in line with the moderation policy for each community • Creating editorial calendars and syndication schedules • Creating content for Advertorials, press releases and email campaigns • Leading and supporting the team with presentations to clients, conferences etc. • Capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information • Collaborating with other departments and marketing partners to optimize brand awareness, identify key players and coordinate actions