
Tabarak Mohamed Asal
Senior Marketing Specialist at Scib
Heliopolis, Cairo, EgyptWork Experience
Trade marketing ManagerFull Time
Rizkalla
May 2023 - Present -2 yrs, 3 months
Egypt , Cairo
- Job Details:Monitor daily sales and traffic to continuously grow vs. targets. improve efficiency and spend at store level Manage store signage, including design, planograms, and other custom options Manage product display options: new revenue stream through selling instore space options Use partnerships to come up with creative on-ground activation for customers. Manage budget allocation for on-ground activities Work closely with external agencies to develop compelling POS, displays, and account-specific promotional materials. Coordinate and execute all POS, signage, and advertising for corporate and vendor supply marketing campaigns. Integrate co-op partners in advertising, leveraging products to increase brand credibility and add value to customers. Direct ongoing design, distribution & management of all in-store permanent fixture hardware, merchandising artwork & associate budgets. Guide social media to cover all events and activations and schedule frame for posts and videos
Trade marketing managerFull Time
Almera Group
Nov 2022 - Feb 2023 -3 months
Egypt , Cairo
- Job Details:Negotiating pricing with vendors to ensure that products are sold at the best possible price while maintaining profitability Developing marketing campaigns and promotional strategies based on product features and target markets Developing advertising plans, including writing copy and selecting images for print ads or developing television commercials Define promotion strategy to meet overall budget and specific regional business objectives. Developing pricing strategies to increase sales of a product without sacrificing profit margins Overseeing brand management efforts, including product development and design Coordinating with advertising and digital agencies to ensure that all materials are meeting company standards Evaluate and analyze promotion result, work out future action plans. Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected. Managing the company’s relationship with suppliers, including negotiating contracts and managing inventory levels Manage BTL Activities & Ongoing updates for the branding messages across all channels. Managing the design and production of promotional materials, such as websites and brochures. Researching and analyzing market trends and competitors. Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals and working on preparing PR material for the trade shows. Manage social media platforms and websites
Trade Marketing ManagerFull Time
international group for modern coatings (MIDO)
Feb 2022 - Oct 2022 -8 months
Egypt , Cairo
- Job Details:-Bringing alive the spirit of the brand through customer/prospect events, sponsorships, activations etc. -Responsible to develop, manage and execute against annual brand activation and events budget plan set for the region, monitor budget spent. -Coordinates with the different stakeholders to develop the different visibility solutions & planograms as well to ensure its proper implementation in the market. -Ensures proper installation & maintenance of all trade display solutions to maximize brand visibility & shelf shares. -Plan event from start to finish according to requirements, target audience and objectives -Lead promotional activities for the event -Ensure event is completed smoothly and step up to resolve any problems that might happen -Negotiate with vendors to achieve the most favorable terms -Establish and maintain the shops standard by monitoring the implementation of new shops and evaluating existing shops per the company guidelines to sustain our brand image in the market and provide the best customer experience. -Work closely with brand marketing in support of the development of products, ensuring overall competitiveness in areas of pricing, distribution and product launches
Senior Marketing SpecialistFull Time
international group for modern coatings (MIDO)
Sep 2020 - Feb 2022 -1 yr, 5 months
Egypt , Cairo
- Job Details:-Bringing alive the spirit of the brand through customer/prospect events, sponsorships, activations etc. -Coordinates with the different stakeholders to develop the different visibility solutions & planograms as well to ensure its proper implementation in the market. -Ensures proper installation & maintenance of all trade display solutions to maximize brand visibility & shelf shares. -Negotiate with vendors to achieve the most favorable terms -Establish and maintain the shops standard by monitoring the implementation of new shops and evaluating existing shops per the company guidelines to sustain Jotun brand image in the market and provide the best customer experience.
Education
Bachelor's Degree in law
Ain Shams University (ASU)Jan 2011 - Jan 2015 - 4 yr
Skills
- Microsoft Word
- Microsoft Office
- Marketing
- event planing
- Activation
- Leadership
- Marketing Research
- Branding
- Adobe Photoshop
- Social Media
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Languages
Arabic
FluentEnglish
Advanced
Training & Certifications
Sales and marketing
AUC·2021principles of marketing
AUC·2020consumer behaviour
AUC·2019Creative thinking
Am chamber·2017