Basic Info

Soha El-Ramly

More than 15 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Marketing & Communications Manager at The First Mall

Experience Details

Marketing & Communications Manager

Marketing/PR/Advertising

Manager

Key Achievements:
Plan and execute an integrated advertising program to enhance tenant sales
Plan and implement targeted consumer initiatives such as direct mail, shopper incentive pro-grams, email campaigns, and social media.
Plan and implement center’s special events including tenant coordination, entertainment, vendors, decorations and value-added opportunities.
Redesign the mall’s Website.
Plan and execute the mall’s magazine with coordination with a publishing house


Company Details

The First Mall (multinational)

Giza, Egypt

More than 1000 employees

Retail

www.firstmallcairo.com

Aug 2016 to present (4 months)
Marketing Director at Dahab Media Training & Arts Academy

Experience Details

Marketing Director

Marketing/PR/Advertising

Manager

Building and position Brand in the local and Arab Market.
Achieve revenue of L.E 840,000 in two months
Created social media pages (500,000 reach in 4 months) and website content
Deals with third parties to promote our courses branding & positioning of the Academy like international schools, health & social clubs, and universities.


Company Details

Dahab Media Training & Arts Academy

Giza, Mohandseen, Egypt

1-10 employees

Education

N/A

Nov 2015 to Apr 2016 (5 months)
E-Marketing Manager at Egyptian Center for Journalism (Al-Bawaba News)

Experience Details

E-Marketing Manager

Marketing/PR/Advertising

Manager

Key achievements;
Plan and supervise on all organization’s marketing strategies & communications
Design advertising packages for the English & Arabic news portals
Sales calls to corporate companies and media houses
Launch the English news portal (www.albawabaeg.com).


Company Details

Egyptian Center for Journalism (Al-Bawaba News)

Cairo, Egypt

501-1000 employees

Media Production

www.albawabanews.com

Aug 2015 to Nov 2015 (3 months)
Senior Editor at Egyptian Center for Journalism (Al-Bawaba News)

Experience Details

Senior Editor

Media/Journalism/Publishing

Manager

Senior Editor;
1- write features in different fields; Politics, Economics, Business,
Arts & Culture, Islamic Politics

2- Write news on a timely manner

3- Attend events like exhibitions and conferences and write about it.


Company Details

Egyptian Center for Journalism (Al-Bawaba News)

Cairo, Egypt

501-1000 employees

Publishing and Printing, Media Production

www.albawabaeg.com

Dec 2014 to Jul 2015 (7 months)
Freelance Project Coordinator at Bin Laden International for Constructions

Experience Details

Freelance Project Coordinator

Project/Program Management

Manager

Key achievements:
Coordinate between both parties (Starwood & Bin Laden) to procure the Operating Supplies & Equipment (OS&E) in a timely manner before the opening of Le Miridien Cairo airport
Work collaboratively with Procurement / Hotel Management, Suppliers, warehouse and other departments to achieve obtain high quality, branded and accurate purchased products
Provide necessary information about products depending on my previous experience in the hotel industry in general and hotel openings in specific
Organized a successful table presentation for hotel management to choose products from China-ware, Silverware, and textiles suppliers on the spot


Company Details

Bin Laden International for Constructions (multinational)

Nasr City, Cairo, Egypt

501-1000 employees

Construction - Residential & Commercial/Office

www.sbg.com.sa

Mar 2013 to Sep 2013 (6 months)
Freelance Marketing Manager at Total Facility Management

Experience Details

Freelance Marketing Manager

Marketing/PR/Advertising

Manager

Key Achievements:
Drafted and composed company's website
Built and sustained dedicated, competent marketing team
Cooperated with Customer Service offices to develop and use client-contact and prospective systems


Company Details

Total Facility Management

Cairo, Egypt

51-100 employees

Real Estate/Property Management

www.totalfm.com

Sep 2012 to Mar 2013 (6 months)
Managing Director/Owner at Career Plus for recruitment & Consutancy

Experience Details

Managing Director/Owner

Operations/Management, Marketing/PR/Advertising

Manager

Key achievements:
Built company's brand name in the Egyptian market
Prepared and executed company's business plan
Managed the sales & marketing operations along with various departments such as legal & finance


Company Details

Career Plus for recruitment & Consutancy

Cairo, Egypt

11-50 employees

Human Resources

N/A

Feb 2012 to Feb 2013 (1 year)
Freelance Marketing Manager at Sakkara Country Club

Experience Details

Freelance Marketing Manager

Marketing/PR/Advertising

Manager

Key Achievements:
Prepared company's business plan and supervised the implementation of it
Revised and amended on the new website of the club
Collateral and menus production


Company Details

Sakkara Country Club

Cairo, Egypt

51-100 employees

Hospitality/Hotels

www.sakkaracountryclub.com

Jan 2012 to Jul 2012 (6 months)
Group Marketing Director at Al-Humaizy Group of Restaurants

Experience Details

Group Marketing Director

Marketing/PR/Advertising

Manager

Key achievements:
Prepared & executed company’s business plan collectively and for each outlet
Increased number of guests by %10 in 2010
Gained sponsors for the Blue Nile Boat during the World Cup, Ramadan, and New Year’s Eve with amount of L.E. 355,000
Launched new outlets; Lessa Faker, Pizza Yalla, Mongolian restaurant, and Dar El Amar Heliopolis
Arranged and supervised for a current photo shoot to establish a comprehensive photo library
Created new collaterals such as the rack brochure and a quarterly published magazine/newsletter
Assisted in the 2011 strategic expansion plan of the group with marketing intelligence reports on the market needs
Built a social media fan base, and planned an ongoing upgrade to the existing website


Company Details

Al-Humaizy Group of Restaurants (multinational)

zamalek, Egypt

101-500 employees

Food Services/Restaurants/Catering

www.bluenileboat.com

Mar 2010 to Dec 2011 (1 year 9 months)
Marketing Manager at The Diplomat Radisson Blu Hotel, Residence & Spa

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

Key achievements:
Established marketing goals ensuring market share and profitability of rooms, outlets, and/or services
Developed and executed marketing plans and programs, both short and long range
Built hotel's new website with updated information and images
Executed the re-branding action plan for the new corporate identity, ‘Radisson Blu’
Conducted deals with third partied (i.e. banks, clubs, etc.) with mutual benefits for both parties
Initiated monthly themed parties that generated revenue and great awareness
Successfully re-branded and launched the hotel Spa including a new photo shoot
Built a comprehensive database of reliable GCC media contacts


Company Details

The Diplomat Radisson Blu Hotel, Residence & Spa (multinational)

Manama, Bahrain

More then 1000 employees

Hospitality/Hotels

www.radissonblu.com

Feb 2009 to Feb 2010 (1 year)
Marketing Manager at Kuwait Finance & Investment Company KFIC

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

Key achievements:
Prepared and executed marketing and communications plan
Designed and implemented awareness/tactical campaigns as well as TV and Radio commercials
Create and direct special events, successfully increased customer loyalty, and regained brand image
Monitored and analysed sales promotion results to determine cost effectiveness of promotion campaign
Monitor and track of competition, their marketing activities, and their market shares
Update and upkeep the website
Responsible for all sponsorship programs and marketing events such as joint promotions, marketing campaigns and bundle services


Company Details

Kuwait Finance & Investment Company KFIC

Kuwait City, Kuwait

101-500 employees

Financial Services

www.kfic.com

Jul 2007 to Dec 2008 (1 year 5 months)
Communications Manager (Pre-Opening Team) at Mövenpick Resort & Residence Al Bidaa Kuwait

Experience Details

Communications Manager (Pre-Opening Team)

Marketing/PR/Advertising

Manager

Built hotel public relations and marketing communications plans
Designed hotel pre-opening media plan to be distributed in local newspapers, magazine, radio and TV channels
Planned, implemented and executed pre-opening hotel collaterals, and Photo shoot


Company Details

Mövenpick Resort & Residence Al Bidaa Kuwait (multinational)

Kuwait City, Kuwait

501-1000 employees

Hospitality/Hotels

www.moevenpick-hotels.com/en/middle-east/.../hotel...al-bidaa/overview.

Mar 2007 to Jun 2007 (3 months)
Regional Marketing Communications Manager at Domina Hotels & Resorts

Experience Details

Regional Marketing Communications Manager

Marketing/PR/Advertising

Manager

 Executed the branding plan and techniques for a new corporate identity
 Set standards for corporate communications and correspondence
 Developed flyers, brochures, CD/s and related media material to reflect strategic management vision in a presentable style
 Constructed and executed media and marketing action plans
 Drafted press releases/editorials and organized media coverage for hotel events and close follow-up to its execution
 Designing the hotels’ newsletters and assuring the proper information flow
 Monitoring media for related topics of interest and or impact
 Broadening amiability spectrum through organizing familiarization trips for local and international journalists
 Editing and proofreading speeches, articles and presentations meant to address specific audience


Company Details

Domina Hotels & Resorts (multinational)

Sharm el-Sheikh, Egypt

N/A

Hospitality/Hotels

N/A

Apr 2006 to Feb 2007 (10 months)
Regional Marketing Communications Manager at Jolie Ville Movenpick Resorts

Experience Details

Regional Marketing Communications Manager

Marketing/PR/Advertising

Manager

Prepared regional and individual Marketing & Media Plans for 3 properties
Built effective relationships with media members through developing and maintaining a database for all relevant magazines/newspapers
Developed an effective monthly calendar of activities and events
Updated and maintained information on the website
Planned and implemented travel fairs and related issues such as booth design, layout and decora-tion, rental fees, space allocation, press packs and hotel marketing tools
Ensured proper maintenance and up-keep of the database
Established, maintained, and updated the hotels photo gallery
Assuring printing quality in conformity to the corporate identity guidelines, with advertising agencies
Collaborating with the different departments in the preparation of special events for the best out-come


Company Details

Jolie Ville Movenpick Resorts (multinational)

Cairo, Egypt

More then 1000 employees

Hospitality/Hotels

www.jolieville-hotels.com

Mar 2004 to Dec 2005 (1 year 9 months)
Assistant Marketing Communications Manager at Movenpick Resorts - Egypt

Experience Details

Assistant Marketing Communications Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

Assisted in managing the corporate communication functions for 7 resorts all over
Egypt
Developed and maintained effective databases
Assisted in drafting press releases, setting the distribution plan and monitoring
the publishing for clipping
Follow up on the production of promotional collaterals as per plan
Compiled data required for the production of brochures and promotional
collaterals
Maximized coverage of properties events through effective relationships with
media key members
Assisted in updating website information of properties on regular basis
Conducted the scheme for relevant photo shootings within budget
Assisted in preparing presentations addressing various market audiences
Assisted in preparing exhibitions booths, design, decoration, collateral material
and press packs


Company Details

Movenpick Resorts - Egypt (multinational)

Cairo, Egypt

More then 1000 employees

Hospitality/Hotels

www.moevenpick-hotels.com

Jul 2002 to Jan 2004 (1 year 6 months)
Marketing Coordinator at Sofitel Le Sphhinx

Experience Details

Marketing Coordinator

Marketing/PR/Advertising

Entry Level

N/A


Company Details

Sofitel Le Sphhinx (multinational)

cairo, giza, Egypt

101-500 employees

Hospitality/Hotels

www.accor.com

Jan 1999 to Jun 2002 (3 years 5 months)

Achievements


Key achievements:
Coordinate between both parties (Starwood & Bin Laden) to procure the Operating Supplies & Equipment (OS&E) in a timely manner before the opening of Le Miridien Cairo airport
Work collaboratively with Procurement / Hotel Management, Suppliers, warehouse and other de-partments to achieve obtain high quality, branded and accurate purchased products
Provide necessary information about products depending on my previous experience in the hotel industry in general and hotel openings in specific
Organized a successful table presentation for hotel management to choose products from China-ware, Silverware, and textiles suppliers on the spot



Key Achievements:
Drafted and composed company's website
Built and sustained dedicated, competent marketing team
Cooperated with Customer Service offices to develop and use client-contact and prospective systems



Key achievements:
Built company's brand name in the Egyptian market
Prepared and executed company's business plan
Managed the sales & marketing operations along with various departments such as legal & finance



Key Achievements:
Prepared company's business plan and supervised the implementation of it
Revised and amended on the new website of the club
Collateral and menus production



Key achievements:
Prepared & executed company’s business plan collectively and for each outlet
Increased number of guests by in 2010
Gained sponsors for the Blue Nile Boat during the World Cup, Ramadan, and New Year’s Eve with amount of L.E. 355,000
Launched new outlets; Lessa Faker, Pizza Yalla, Mongolian restaurant, and Dar El Amar Heliopolis
Arranged and supervised for a current photo shoot to establish a comprehensive photo library
Created new collaterals such as the rack brochure and a quarterly published magazine/newsletter
Assisted in the 2011 strategic expansion plan of the group with marketing intelligence reports on the market needs
Built a social media fan base, and planned an ongoing upgrade to the existing website



Key achievements:
Established marketing goals ensuring market share and profitability of rooms, outlets, and/or services
Developed and executed marketing plans and programs, both short and long range
Built hotel's new website with updated information and images
Executed the re-branding action plan for the new corporate identity, ‘Radisson Blu’
Conducted deals with third partied (i.e. banks, clubs, etc.) with mutual benefits for both parties
Initiated monthly themed parties that generated revenue and great awareness
Successfully re-branded and launched the hotel Spa including a new photo shoot
Built a comprehensive database of reliable GCC media contacts



Key achievements:
Prepared and executed marketing and communications plan
Designed and implemented awareness/tactical campaigns as well as TV and Radio commercials
Create and direct special events, successfully increased customer loyalty, and regained brand image
Monitored and analyzed sales promotion results to determine cost effectiveness of promotion campaign
Monitor and track of competition, their marketing activities, and their market shares
Update and upkeep the website
Responsible for all sponsorship programs and marketing events such as joint promotions, marketing campaigns and bundle services



Key achievements:
Built hotel public relations and marketing communications plans
Designed hotel pre-opening media plan to be distributed in local newspapers, magazine, radio and TV channels
Planned, implemented and executed pre-opening hotel collaterals, and Photo shoot



Key achievements:
Executed the branding plan and techniques for a new corporate identity
Set standards for corporate communications and correspondence
Developed flyers, brochures, CD/s and related media material to reflect strategic management vision in a presentable style
Constructed and executed media and marketing action plans
Drafted press releases/editorials and organized media coverage for hotel events and close follow-up to its execution
Designing the hotels’ newsletters and assuring the proper information flow
Monitoring media for related topics of interest and or impact
Broadening amiability spectrum through organizing familiarization trips for local and international journalists



Assisted in managing the corporate communication functions for 7 resorts all over
Egypt
Developed and maintained effective databases
Assisted in drafting press releases, setting the distribution plan and monitoring
the publishing for clipping
Follow up on the production of promotional collaterals as per plan
Compiled data required for the production of brochures and promotional
collaterals
Maximized coverage of properties events through effective relationships with
media key members
Assisted in updating website information of properties on regular basis
Conducted the scheme for relevant photo shootings within budget
Assisted in preparing presentations addressing various market audiences
Assisted in preparing exhibitions booths, design, decoration, collateral material
and press packs


Education

Bachelor's Degree in Accounting

Education Details

Bachelor's Degree

Accounting

Cairo University, Egypt

C / Good / 65 - 75%

N/A

N/A

Cairo University
1992 - 1997

Training and Courses

Training/Course Details

Marketing Communications & PR

Jun 2000

Accor SAE Marketing & Communications Head-Office, Evry – France.

Press releases writing Hotels marketing tools Marketing communications skills

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Last update was today

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Profile Skills and Keywords

AccountingAdvertising & MediaAgreements & SponsorshipsAl-Humaizy Group Of RestaurantsArabicAssistant Marketing Communications ManagerBin Laden International For ConstructionsBrand BuildingBusiness DevelopmentBusiness-orientedCateringCommunications Manager (Pre-Opening Team)CommunicatorCommunity Service ResponsibilityConstruction - Residential & CommercialCorporate CommunicationsCreativeDigital MarketingDomina Hotels & ResortsE-Marketing ManagerEducationEnglishEvents Planning & ManagementFinancial ServicesFood ServicesFreelance Marketing ManagerFreelance Project CoordinatorGroup Marketing DirectorHospitalityHospitality & Tourism SectorsHotelsHuman ResourcesI Like To Work In EgyptJolie Ville Movenpick ResortsJournalismMS OfficeManagementManaging Director/OwnerMarketingMarketing & Communications ManagerMarketing Communications & PRMarketing CoordinatorMarketing DirectorMarketing ManagerMarketing Strategies & CampaignsMediaMedia ProductionMovenpick Resorts - EgyptMvenpick Resort & Residence Al Bidaa KuwaitNew Product/Outlet LaunchOfficePlannerProblem SolverProduct Positioning & BrandingProgram ManagementProjectProperty ManagementPublic & Media RelationsPublishingPublishing And PrintingReal EstateRegional Marketing Communications ManagerRestaurantsRetailSales Collateral & SupportSenior EditorSocial Media AdminstrationSofitel Le SphhinxThe Diplomat Radisson Blu Hotel, Residence & SpaThe First MallWeb & Print Content DevelopmentWrite Features, Editorials And News Pieces

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

MS Office

MS Office

: Advanced

: High

:

More than 7 years

Fields of Expertise

Marketing Strategies & Campaigns

Marketing Strategies & Campaigns

: Expert

: Extreme - I love it!

:

More than 7 years

Corporate Communications

Corporate Communications

: Expert

: Extreme - I love it!

:

More than 7 years

Business Development

Business Development

: Expert

: Extreme - I love it!

:

More than 7 years

Web & Print Content Development

Web & Print Content Development

: Expert

: Extreme - I love it!

:

More than 7 years

Events Planning & Management

Events Planning & Management

: Expert

: Extreme - I love it!

:

More than 7 years

Sales Collateral & Support

Sales Collateral & Support

: Expert

: Extreme - I love it!

:

More than 7 years

Public & Media Relations

Public & Media Relations

: Expert

: Extreme - I love it!

:

More than 7 years

New Product/Outlet Launch

New Product/Outlet Launch

: Expert

: Extreme - I love it!

:

More than 7 years

Brand Building

Brand Building

: Expert

: Extreme - I love it!

:

More than 7 years

Agreements & Sponsorships

Agreements & Sponsorships

: Expert

: Extreme - I love it!

:

More than 7 years

Write features, editorials and news pieces

Write features, editorials and news pieces

: Advanced

: High

:

Less than 1 year

Social Media Adminstration

Social Media Adminstration

: Advanced

: High

:

5-7 years

Product Positioning & Branding

Product Positioning & Branding

: Advanced

: Extreme - I love it!

:

More than 7 years

Community Service Responsibility

Community Service Responsibility

: Intermediate

: Extreme - I love it!

:

More than 7 years

Digital Marketing

Digital Marketing

: Beginner

: High

:

Less than 1 year

Key Skills

Planner, Business-oriented, Communicator, Creative, Problem Solver

Online Presence

https://www.linkedin.com/profile/view?id=21522855&trk=nav_responsive_tab_profilehttps://www.facebook.com/soha.elramly

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