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Ibrahim Abdelaziz Salman

Digital Marketing Manager

Obour City, Cairo, Egypt

Work Experience

  • Digital Marketing ManagerFull Time

    Lasirena Tours

    Jul 2019 - Present -5 yrs, 11 months

    Egypt

    • Job Details:- Build, plan and implement the overall digital marketing strategy. - Manage the strategy. - Manage and train the rest of the team. - Stay up to date with the latest technology and best practices. - Manage and oversee various digital marketing channels. - Prepare and manage the digital marketing budget. - Oversee all the company's social media accounts. - Suggest activities for improving the quality of online content. - Research competitors and provide suggestions for improvement. - Keep abreast with industry and market trends and best practices.
  • Senior Social Media and Google Ads SpecialistFull Time

    Advertizer

    Nov 2017 - Jul 2019 -1 yr, 8 months

    Egypt , Cairo

    • Job Details:social media responsibilities: - Manage and moderate social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels. - Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, Facebook comments, etc.). - Work alongside other teammates and content marketers to help distribute content that educates and entertains our audience and supports marketing goals. - Drive consistent, relevant traffic and leads from our social network presence. - Explore new ways to engage and identify new social networks to reach our target audience. - Tracking, measuring and analyzing all initiatives to report on social media ROI. Google Ads responsibilities: - Perform daily account management and of pay per click accounts on Google Ads. - Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. - Manage and maintain updates for large keyword lists. - Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. - Monitor and evaluate search results and search performance across the major search channels - Generate weekly and monthly client reporting for all major metrics. Other Skills - Manage email campaign using MailChimp.com, sendgrid.com and sendinblue.com. - Manage bulk SMS campaign. - Manage native ads campaigns using platforms like (Speaker Ads and Jubna). - Manage accounts on listing websites like Aqarmap, Olx, Property Finder and others.
  • Digital Marketing SpecialistFull Time

    El Batal Group

    Jul 2017 - Nov 2017 -4 months

    Egypt , Cairo

    • Job Details:- Build and execute social media strategy through competitive research, platform determination,benchmark, messaging and audience identification. - Generate, edit, publish and share daily content (original text, images and video ) that builds meaningful connections and encourages community members to take action. - Set up and optimize company pages within each platform to increase the visibility of company’s social content. - Responsible for managing Social Media channels, and online replies to customers. - Design, create and manage promotions and Facebook ad campaigns - Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Other responsibilities - Sending Email campaign using MailChimp.com and sendgrid.com. - Create Google Adwords campaigns. - Create campaigns using Native Ads platforms like ( Speakol Ads and Jubna ).
  • Life Style

    • Social Media SpecialistFull Time

      Jul 2014 - May 2017 -2 yrs, 10 months

      Egypt , Cairo

      • Job Details:Manage multiple social media accounts. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. Set up and optimize company pages within each platform to increase the visibility of company’s social content. Responsible for managing Social Media channels, and online replies to customers. Design, create and manage promotions and Facebook ad campaigns Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
    • Marketing ExectiveFull Time

      Feb 2013 - Jun 2014 -1 yr, 4 months

      Egypt , Cairo

      Education

      • Bachelor of Commerce in Commerce

        Ain Shams University (ASU)

        Jan 2007 - Jan 2011 - 4 yr

      • High School - Thanaweya Amma

        Sendioun Thanaweya School

        Jan 2007 

      Verified Badges

      Technical Badges:

        Skills

        • Social Media Strategy
        • Social Media
        • Marketing
        • Social Media
        • Digital Marketing
        • Search Engine Marketing

        Languages

        • Arabic

          Fluent
        • English

          Advanced

        Training & Certifications

        • Social media management and analytics

          Integrated Marketing Foundation·2018
        • Twitter and linkedin ads

          Integrated Marketing Foundation·2018
        • SEO fundamentals and Google analytics

          Integrated Marketing Foundation·2018
        • Google Adword Cource

          Udemy·2017
        • Social Media Marketing & Search Engine Optimization Diploma

          Reach Out Academy·2016
        • Inbound Marketing Methodology

          HubSpot Academy·2016
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