
Sobha Arya
AVP UI/UX Designer at Citi
Pune, IndiaWork Experience
AVP UI/UX DesignerFull Time
Citi
Sep 2022 - Present -2 yrs, 8 months
- Job Details:Global financial services company providing a wide range of financial products and services Translate strategic ideas into user-centered, visually engaging design solutions across diverse marketing touchpoints. This includes storyboards, service blueprints, responsive websites, pitch decks, landing pages, infographics, social media creatives, event collateral, icon systems, illustrations, and motion/video assets — all aimed at driving user engagement and business outcomes. Collaborate cross-functionally with stakeholders and multidisciplinary teams to understand project objectives, gather requirements, and co-create content that supports marketing initiatives and product narratives. Present design concepts and interactive prototypes to key stakeholders, integrating inclusive and accessible design principles to ensure personalized, seamless experiences for all users. Design customer-centric artifacts such as journey maps, wireframes, and high-fidelity mockups that align with brand guidelines and business goals. Support content teams by enhancing written and visual storytelling, creating clear and impactful communications tailored for specific audiences — including technical personas such as developers and engineers.
Visual & Communication SpecialistFull Time
Stellantis
Jan 2022 - Sep 2022 -8 months
- Job Details:Automotive manufacturer known for producing a wide range of vehicles and providing mobility services Ideate and conceptualize innovative, user-focused design solutions that align with strategic objectives and enhance brand storytelling across digital and print media. Design and develop engaging email campaigns, newsletters, and marketing communication assets with a focus on readability, responsiveness, and user engagement. Design responsive websites and landing pages, ensuring optimal usability, visual alignment with brand standards, and seamless user experiences across devices. Translate complex data and narratives into compelling, brand-aligned infographics, enhancing comprehension and visual appeal for targeted audiences. Visualize design strategies through user flows, process flows, site maps, and wireframes, effectively communicating structure, navigation, and interaction models to stakeholders and development teams.
Graphic DesignerFull Time
Novartis
Oct 2020 - Jan 2022 -1 yr, 3 months
- Job Details:Global healthcare company that provides solutions to meet the evolving needs of patients Ideate and conceptualize user-centric design solutions that drive engagement and align with product and business goals. Design and deliver digital assets including emailers, landing pages, presentation decks, and web interfaces, ensuring cohesive visual language and optimal usability. Edit and optimize visual assets (images, icons, UI elements) based on creative direction and platform-specific requirements to enhance the user experience. Conduct usability reviews and iterative design improvements, leveraging feedback, analytics, and A/B testing to refine layouts and user flows. Define and apply consistent design standards, style guides, and UI patterns, promoting brand consistency and design scalability across platforms. Ensure visual and functional consistency across web pages by maintaining design aesthetics, alignment, and content hierarchy. Develop web-ready visual assets that reflect brand identity, maintaining a strong focus on responsive behavior and accessibility. Communicate design intent and interactions through user flows, process diagrams, site maps, and wireframes, enabling smooth collaboration with developers and stakeholders. Create high-fidelity mockups with defined typography, color schemes, and UI components to demonstrate visual direction and design rationale.
Assistant Team LeadFull Time
Cvent
Jul 2015 - Sep 2020 -5 yrs, 2 months
- Job Details:Event management company that provides software and solutions for meetings and events Design and develop interactive demo experiences that effectively communicate product value and enhance sales enablement efforts. Present user flows, journey maps, and design concepts to internal stakeholders, clearly articulating design rationale and aligning solutions with business objectives. Design responsive mobile applications, event microsites, and survey platforms to support lead generation and streamline the sales process. Create dynamic, high-fidelity prototypes, static mockups, and reusable design templates for demo environments, ensuring visual consistency and scalability. Collaborate with sales teams to support new business opportunities, delivering design solutions that are tailored to client needs and use cases. Analyze business requirements and client briefs to craft creative, user-centric solutions that align with project goals and exceed expectations. Iterate and optimize designs based on feedback and evolving user needs, ensuring continued alignment with usability standards and business performance metrics.
Education
Bachelor's Degree in Computer Applications
Chaudhary Devilal UniversityJan 2011 - Jan 2014 - 3 yr
Bachelor's Degree in Computer Applications
Chaudhary Devilal UniversityJan 2008 - Jan 2011 - 3 yr
Bachelor's Degree
Kendriya Vidyalaya No:1 SuratgarhJan 2007 - Jan 2008 - 1 Year
Bachelor's Degree
Kendriya Vidyalaya Beg PuneJan 2005 - Jan 2006 - 1 Year
Skills
- Interaction Design
- Responsive Design
- User-Centered Design (UCD)
- wireframing & prototyping (figma, adobe xd, sketch)
- UX Research & Testing
- Design Systems & Style Guides
- Agile & Scrum Methodologies
- HTML, CSS (Basic Understanding)
- Accessibility (WCAG), Usability Heuristics
- Strong communication
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Languages
English
Fluent