Shimaa Rabie
digital marketing and content strategist at freelance
Giza, EgyptWork Experience
digital marketing and content strategist
freelance
Feb 2022 - Present -3 yrs, 3 months
Egypt
- Job Details:Developed and implemented tailored content marketing strategies, improving engagement and follower growth. Managed SEO-driven content, increasing website traffic and search engine rankings. Conducted competitor analysis to refine marketing strategies and improve brand positioning. Executed social media campaigns, leading to increased sales and customer retention.
medcarre.com
Feb 2020 - Feb 2022 -2 yrs
Egypt
- Job Details:Managed WordPress website content and optimized on-page SEO, resulting in higher search rankings. Created and audited SEO-friendly blog content, improving organic traffic. Developed data-driven content strategies, enhancing website engagement and conversion rates.
merry pharm for import and trade
Feb 2010 - Feb 2020 -10 yrs
Egypt
- Job Details:Designed and executed content marketing strategies for digital platforms in the cosmetic industry. Created engaging blog, website, and social media content, increasing audience interaction and brand awareness. Conducted digital performance analysis, optimizing content for better audience targeting and lead generation.
Education
Bachelor's Degree in pharmaceutical sciences
Skills
- digital marketing including seo, content marketing,
- content strategy and writing including seo-optimized blog posts, website content, email marketing, and social media copy
- social media management including facebook, instagram, linkedin, twitter, and tiktok growth strategies
- campaign optimization through performance tracking, a/b testing, and conversion rate improvement
- market and competitor analysis for trend forecasting, audience research, and competitive insights
- e-commerce and brand strategy including website optimization, influencer marketing, and email campaigns
- performance tracking and data analysis
- Leadership and Team Collaboration
- Problem solving and Critical Thinking
- effective communication and copywriting
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Training & Certifications
digital marketing specialist
Digital Egypt Pioneers Initiative - DEPI·2025HubSpot Sales Software Certified
HubSpot·2024Introduction to Social Media Marketing
meta·2024