SHERIF SABRY ABDALLA

Strategic Marketing ManagerFull Time

• Job Details:Oversaw preparation of marketing copy, images, videos, emails, and other collateral. Continually maintained and improved company's reputation and positive image in markets served. Devised content strategy to effectively engage target audiences. Coordinated with design and media teams to develop high-quality creative assets. Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits. Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills. Captured new customers by optimizing business strategies and launching products to diversify offerings. Conducted market research to identify new opportunities and target markets. Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors. Improved website visibility through development and implementation of SEO strategies.

Marketing ManagerFull Time

• Job Details:Support Group Head of Marketing/Regional Head of Marketing, to develop, deliver and measure marketing activities to support achievement of business priorities across identified growth markets. Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization. Expand existing and create new campaigns for identified growth countries defined in strategy and annual plan Input to creation of regional business and service line messaging, client propositions and peer group differentiators to support company's competitive advantage in each market Deliver all activities and campaigns with well-developed and tailored program plans which address business and service line needs across key identified geographies and are measurable Work collaboratively across marketing team and with external agencies and internal functions to ensure effective project and program management is achieved in each geography. Protect and develop awareness of brand in designated regions through all activities and take proactive action and steps to address any deficiencies or risks, including reporting and recommendations Create consistent, fit-for-purpose marketing collateral to support key country requirements. Build world-class team and driving them towards client servicing operational excellence. Review and develop sales methodologies, processes, tools and capabilities aligned to Holding's strategy to deliver sustainable and strong revenue growth. Helping shape and execute updated workflows, processes, procedures and overall efficiency improvements, plus customer service best practices. Understand customer key growth drivers and ensure full-service commitment. Develop innovative ways to create and maintain long term client relationships. Coordinated with general manager on designing effective PR strategy.

Regional Team Leader / MENAFull Time

• Job Details:To achieve sales for the world's most growing VIP airport lounge services: Priority Pass, Lounge Club and Lounge Key programs. To establish strong relationships with key customer groups and financial institutions, to enhance the company's image. To achieve sales and profit to levels agreed in yearly budget and target plans. To Monitor and report to appropriate company's region staff, local regulatory and legislative proposed and actual changes. To maximize effectiveness of brand management, marketing and local partner sales teams. To develop legacy of leadership for company, international partners and partner VIP airport lounges. Drive positive customer responses to company's brands, professional programs and be responsible for implementation of these programs within MENA region. Delivered exceptional level of service to each customer by listening to concerns and answering questions. Demonstrated respect, friendliness and willingness to help wherever needed. Developed and maintained courteous and effective working relationships. Conducted training and mentored team members to promote productivity and commitment to friendly service. Mentored and guided employees to foster proper completion of assigned duties.