Basic Info

Ahmed Shereba

11 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Marketing Manager at Marico International

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

Responsible on Egypt marketing team and buisness for the company flagship brands Parachute and Fiancee.
• Instilling a marketing led ethos throughout the business and exploring white space opportunities for the future growth of the company.
• Researching and reporting on external opportunities to further diversify the company buisness in egypt. • Understanding current and potential consumers insights, triggers and barriers to develop the right
strategic 3 year plans for the company.
• Management of the marketing mix for the new launches in Q4 2015 and Q2 2016
• Managing agencies across all deliverables for the coming launch campaigns to deliver a robust strategic
marketing campaign.
• Managing the marketing budget and ensuring timely delivery on all projects
• Developing brand books and guidelines for the future growth of every single brand under my scope of
work


Company Details

Marico International (multinational)

Cairo, Egypt

More than 1000 employees

FMCG, FMCG

http://marico.com

Sep 2015 to present (1 year 3 months)
Founder & Managing Partner at Creative Foods - Lettuceat

Experience Details

Founder & Managing Partner

Operations/Management

Senior Management (e.g. VP, CEO)

N/A


Company Details

Creative Foods - Lettuceat

Cairo, Egypt

51-100 employees

Food Services/Restaurants/Catering

www.lettuceat.me

Dec 2012 to present (4 years)
Head of Marketing at Marico International

Experience Details

Head of Marketing

Marketing/PR/Advertising

Senior Management (e.g. VP, CEO)

Managing Egypt Marketing team to deliver Company Buisness plan across all our Haircare Products Brands HairCode , Parachute & Fiancee.
• Achieves financial objectives by preparing an annual budgets; delivering company top lines targets scheduling expenditures; ASP management, analysing variances and initiating corrective actions.
• Managing BBDO, PHDdubai , OMD and all other external agencies to deliver our Marketing Calendar
Brands Plans on time and perfectly executed.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be
addressed; to ensure future growth of company and continue our Haircode Gel market leadership.
• Obtains market share by developing marketing plans and programs for each product; directing
promotional support in alignment to our Buisness Plan.
• Provides short- and long-term market forecasts and reports by directing market research collection,
analysis, and interpretation of market data.
• Maintaining and developing marketing staff by recruiting, selecting, orienting, and training employees
to ensure delivery of company ambitious 2020 Buisness Plan.
• Maintains marketing staff job results by counselling & developing employees; planning, monitoring, and
appraising job results.
• Maintains professional and technical knowledge by attending educational workshops; reviewing
professional publications; establishing personal networks; participating in professional societies.


Company Details

Marico International (multinational)

Cairo, Egypt

More then 1000 employees

FMCG, FMCG

http://marico.com

Aug 2016 to present (4 months)
Regional Innovation Brand Manager at Pepsico international

Experience Details

Regional Innovation Brand Manager

Marketing/PR/Advertising

Manager

N/A


Company Details

Pepsico international (multinational)

Cairo, Egypt

N/A

FMCG, FMCG

http://www.pepsico.com

Mar 2011 to Nov 2013 (2 years 8 months)
Brand Manager at The Coca Cola Company

Experience Details

Brand Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

N/A


Company Details

The Coca Cola Company (multinational)

Cairo, Egypt

More than 1000 employees

FMCG, FMCG

http://www.coca-colacompany.com

Mar 2005 to Mar 2011 (6 years)

Education

MBA in Marketing

Education Details

MBA

Marketing

American University in Cairo (AUC), Egypt

B / Very Good / 75 - 85%

MBA concentration Marketing

Awarded Merit Scholarship for 1 full year.

American University in Cairo (AUC)
2008 - 2010
Economics in economics

Education Details

Economics

economics

American University in Cairo (AUC), Egypt

B / Very Good / 75 - 85%

Economics

N/A

American University in Cairo (AUC)
2000 - 2005
High School - IGCSE

High School Details

IGCSE

Modern English School

Egypt

1999

B / Very Good / 75 - 85%

N/A

Modern English School
1999

Training and Courses

Training/Course Details

Digital Marketing

Dec 2016

Cambridge Online

N/A

This profile is not updated!
Last update more than 3 months ago.

Jobseeker photo

Profile Skills and Keywords

ArabicBrand BuildingBrand ManagerCateringChallengesDigital MarketingEconomicsEnglishEntrepeneurshipEntrepreneurFMCGFood ServicesFounder & Managing PartnerHard WorkerHead Of MarketingInnovationsLeaderMBAManagementMarico InternationalMarketingMarketing ManagerMicrosoft OfficeNegotiatorPepsico InternationalPlannerPressureProject ManagementRegional Innovation Brand ManagerRestaurantsRunningThe Coca Cola CompanyTravelling

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Project Management

Project Management

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Innovations

Innovations

: Expert

: Extreme - I love it!

:

More than 7 years

Brand Building

Brand Building

: Expert

: Extreme - I love it!

:

More than 7 years

entrepeneurship

entrepeneurship

: Advanced

: Extreme - I love it!

:

3-5 years

Key Skills

Leader, Planner, Hard worker, Negotiator, Entrepreneur

Online Presence

https://www.linkedin.com/in/ahmed-shereba-a8502031?trk=hp-identity-namehttps://www.facebook.com/ahmed.k.sherebawww.lettuceat.me

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