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Mohamed Mahmoud Shehata

Experienced Social Media Listening and Media Monitoring team leader.

Cairo, Egypt

Work Experience

  • Research & Insights Senior AnalystFull Time

    Crowd Analyzer

    Feb 2025 - Present -5 months

    Egypt , Cairo

    • Job Details:Conduct deep-dive media and social media research and analysis to uncover meaningful, data-driven insights. Develop reports that track industry trends, audience behavior, and campaign effectiveness. Use boolean queries and advanced analytics tools to extract activities and key insights. Leverage advanced analytics tools to monitor online users feedback, sentiment, engagement, and brand perception. Provide clients with insights and actionable recommendations to optimize their strategies. Present findings through visual dashboards, detailed reports, and strategic recommendations. Work closely with cross-functional teams to enhance methodologies and improve reporting accuracy. Utilise and perform a health check on analytics to extract key insights from digital conversations. Work closely with stakeholders to align insights with business goals.

  • Senior Media Monitoring and Analysis ExecutiveFull Time

    Rawnaa

    Oct 2023 - Feb 2025 -1 yr, 4 months

    Saudi Arabia

    • Job Details:Develop and implement the media monitoring strategy. Plan and activate client requests, creating all necessary setups. Identify and track relevant media sources and monitoring solutions. Collect and pre-analyze media data to identify trends and patterns. Create comprehensive media monitoring and analytical reports. Provide actionable insights and recommendations. Coordinate with internal and external stakeholders for seamless communication. Work on technical proposals, tailoring solutions to meet client-specific needs. Collaborate with prominent clients such as the Saudi Ministry of Finance and Aseer Development Authority. Assisted in developing the service setup and optimizing the team workflow to ensure efficiency and quality delivery. Played a key role in acquiring and onboarding a major account with the Saudi Ministry of Finance.

  • Freelance Community ManagerFreelance / Project

    StickyGinger

    Oct 2022 - Oct 2024 -2 yrs

    United Arab Emirates , Dubai

    • Job Details:Monitoring influencers and producing a daily monitoring report. Respond to users using brand tone of voice on all social media platforms. Following the escalation process for community management and flagging any necessary comments in a timely fashion.

  • Media Monitoring Team LeaderFull Time

    CARMA

    Oct 2019 - Dec 2022 -3 yrs, 2 months

    Egypt , Cairo

    • Job Details:Manage and organize all team activities, including scheduling shifts, allocating resources, prioritizing work, taking corrective actions, updating records, and reporting to the manager. Handle and activate client requests, creating all necessary setups. Establish tasks for employees to ensure continuous workflow and achieve team objectives and goals. Perform quality control, providing feedback and evaluation for the team. Implement a quality control method and participate in upgrading it to an automated system. Guide and support team members in their day-to-day tasks. Train new employees on company services and tools. Played a key role in developing the team and real-time service, leading to the acquisition of more than 15 clients and the expansion of the team to over 25 members. Developed a training process and exercises for new team members. Developed a robust quality control system to ensure consistent service delivery. Assisted in shaping the technical vision during the development of the real-time monitoring in-house software. Awarded the CARMA Excellence Award as one of the best employees and the CARMA Best Team Award of the Year in 2019.

    • Education

    • Bachelor's Degree in Business administration

      Cairo University (CU)

      Jan 2013 - Jan 2017 - 4 yr

    • Bachelor's Degree in Civil engineering

      Institute of Aviation Engineering and Technology (IAET)

      Jan 2007 - Jan 2012 - 5 yr

    • High School - Thanaweya Amma

      mallawi secondary school

      Jan 2007 

    Activities

    • Head of Marketing and Social Media Team at Merayet Sha3b NGO

      Volunteering

      Jun 2012 - Aug 2013 -1 yr, 2 months

    Achievements

    CARMA excellence award as one of the best employees and CARMA best team award of the year 2019

    Skills

    • Media Monitoring
    • Boolean Queries
    • Microsoft Outlook
    • Microsoft Excel
    • Talkwalker
    • Social Media
    • Tweetdeck
    • CARMA Realtime Alerts Tool
    • Team Leadership
    • Microsoft Office
    View More

    Languages

    • Arabic

      Fluent

    • English

      Advanced

    Training & Certifications

    • Introduction to Career Skills in Data Analytics

      LinkedIn Learning·2024

    • Data Analysis Using Excel

      Mohamed Al Assaal اتعلم مع العسال·2024

    • Learning Data Analytics Part 2: Extending and Applying Core Knowledge

      LinkedIn Learning·2024

    • Visual Storytelling in PowerPoint

      linkedin Learning·2024

    • IBM Data Analytics Basics for Everyone

      edX·2023

    • Email Writing- How to Write Effective Emails

      Udemy·2022

    • Supervisory Skills Workshop

      GT Learning & Development·2022

    • Customer Service

      ALISON for Online Courses·2015

    • Info-graphic media session

      O2 for media training·2014

    • Conversation English

      Friends Academy·2014

    • Social media marketing mix session

      O2 for media training·2014

    • Introduction to Photoshop session

      Intro-Space·2014

    • High value customers session

      Wasla Outsoursing·2014

    • Vodafone project training

      Wasla Outsourcing·2014

    • Life Makers Course

      life maker Academy·2010
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