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Chahinda Monib Aly

Campaign Measurement Performance at Wunderman - Microsoft France Account:

Nasr City, Cairo, Egypt

Work Experience

  • Campaign Measurement Performance Full Time

    Wunderman - Microsoft France Account:

    Nov 2012 - Present -12 yrs, 8 months

    Egypt , Cairo

    • Job Details:Campaign Measurement Performance for Microsoft France- ROMI team ➢ Customer Journey Mapping ➢ Propose and Develop measurement/tracking strategy to optimize communication plan ➢ End to End Campaign Set-ups on Execution planning tool ( tracking tool): create tracking Urls/Code, according to customer journey ➢ Internal Orders Association to track Return On Marketing Investment ➢ Provide Data Analysis and Insights on each campaign element/Segment, and highlight impacts of most important and significant drivers/Engines and develop recommendations for optimization. ➢ Sales stages analysis: Deliver standard reporting to show leads/Opportunities status in MSX tools – Microsoft Selling Experience. ➢ Monthly updates on campaign performance per segment. ➢ Compare ROMI (Return on Marketing Investment) values per quarter ➢ Provide training to Client on how to use/read Marketing insights reports. ➢ Provide Training tools ➢ Define business processes to send out Newsletter to France. ➢ Tagging quality check using Fiddler ➢ Quality Check of all communications sent from Microsoft.
  • Alliance and Channel Marketing CoordinatorFull Time

    Oracle MEA

    Dec 2010 - Apr 2012 -1 yr, 4 months

    Egypt , Cairo

    • Job Details:Alliance and channel Marketing Coordinator at Oracle MEA: Partner engagement and marketing joint activity (With French Subs Mainly) ➢ Venue Booking ➢ Updating partners’ database ➢ Preparing, sending out invitations to invitees ➢ Follow-up calls to increase number of attendees ➢ Follow up on payments issues with 3rd parties ➢ Preparing feedback forms ➢ Manual entry: feedback for results ➢ Calculate the unique Partner and attendees.
  • Customer ServiceInternship

    Barclays

    Jul 2010 - Aug 2010 -1 month

    Egypt

    • Job Details:➢ Scanning CV, ➢ Fixing appointments with candidates. ➢ Reference check calls. ➢ Attended a training session about coaching and communication skills.
  • Customer ServiceInternship

    Suez Canal Bank

    Jul 2009 - Nov 2009 -4 months

    Egypt , Cairo

    • Job Details:➢ Analyzing Human resources department in BNP PARISBAS presentation included the recruitment system, employee’s motivation, sanction, turn over and retention. ➢ Presentation on the French multinational “ Belle”: Product Focus/ commercial channels
  • Education

    • Master's Degree in Marketing And Strategies

      Poitiers University France

      Jan 2010 - Jan 2012 - 2 yr

    • Bachelor's Degree in Marketing

      Ain Shams University (ASU)

      Jan 2006 - Jan 2010 - 4 yr

    • High School - Thanaweya Amma

      sacre cœur heliopolis

      Jan 2006 

    Skills

    • Microsoft Excel
    • Microsoft Office
    • Managment
    • Execution planning
    • Microsoft tools
    • Paying attention to the details
    • Marketing
    • Planning
    • Oracle
    • Other Marketing tools
    View More

    Languages

    • Arabic

      Fluent
    • French

      Fluent
    • English

      Fluent
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