
Chahinda Monib Aly
Campaign Measurement Performance at Wunderman - Microsoft France Account:
Nasr City, Cairo, EgyptWork Experience
Campaign Measurement Performance Full Time
Wunderman - Microsoft France Account:
Nov 2012 - Present -12 yrs, 8 months
Egypt , Cairo
- Job Details:Campaign Measurement Performance for Microsoft France- ROMI team ➢ Customer Journey Mapping ➢ Propose and Develop measurement/tracking strategy to optimize communication plan ➢ End to End Campaign Set-ups on Execution planning tool ( tracking tool): create tracking Urls/Code, according to customer journey ➢ Internal Orders Association to track Return On Marketing Investment ➢ Provide Data Analysis and Insights on each campaign element/Segment, and highlight impacts of most important and significant drivers/Engines and develop recommendations for optimization. ➢ Sales stages analysis: Deliver standard reporting to show leads/Opportunities status in MSX tools – Microsoft Selling Experience. ➢ Monthly updates on campaign performance per segment. ➢ Compare ROMI (Return on Marketing Investment) values per quarter ➢ Provide training to Client on how to use/read Marketing insights reports. ➢ Provide Training tools ➢ Define business processes to send out Newsletter to France. ➢ Tagging quality check using Fiddler ➢ Quality Check of all communications sent from Microsoft.
Alliance and Channel Marketing CoordinatorFull Time
Oracle MEA
Dec 2010 - Apr 2012 -1 yr, 4 months
Egypt , Cairo
- Job Details:Alliance and channel Marketing Coordinator at Oracle MEA: Partner engagement and marketing joint activity (With French Subs Mainly) ➢ Venue Booking ➢ Updating partners’ database ➢ Preparing, sending out invitations to invitees ➢ Follow-up calls to increase number of attendees ➢ Follow up on payments issues with 3rd parties ➢ Preparing feedback forms ➢ Manual entry: feedback for results ➢ Calculate the unique Partner and attendees.
Customer ServiceInternship
- Job Details:➢ Scanning CV, ➢ Fixing appointments with candidates. ➢ Reference check calls. ➢ Attended a training session about coaching and communication skills.
Customer ServiceInternship
Suez Canal Bank
Jul 2009 - Nov 2009 -4 months
Egypt , Cairo
- Job Details:➢ Analyzing Human resources department in BNP PARISBAS presentation included the recruitment system, employee’s motivation, sanction, turn over and retention. ➢ Presentation on the French multinational “ Belle”: Product Focus/ commercial channels
Education
Master's Degree in Marketing And Strategies
Poitiers University FranceJan 2010 - Jan 2012 - 2 yr
Bachelor's Degree in Marketing
Ain Shams University (ASU)Jan 2006 - Jan 2010 - 4 yr
High School - Thanaweya Amma
sacre cœur heliopolisJan 2006
Skills
- Microsoft Excel
- Microsoft Office
- Managment
- Execution planning
- Microsoft tools
- Paying attention to the details
- Marketing
- Planning
- Oracle
- Other Marketing tools
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Languages
Arabic
FluentFrench
FluentEnglish
Fluent