Sarah Youssef Mehany

Business Skills TrainerFull Time

• Job Details:• Trained unemployed youth with the Business skills needed to start a successful career.

Loyalty Programs Senior Supervisor (Manager), Marketing Dept.Full Time

• Job Details:• Revamped and re-introduced Mobinil’s new loyalty program targeting high-value customers under the brand name of “SPECIAL”. (Apr 2011) • Designed and executed Mobinil’s most successful mega SMS competition distributing 2012 gold coin prizes to more than 1500 winners and engaging more than 1.6 million customers. (Mar 2012) • Introduced a first of its kind loyalty program rewarding 5+ Mil prepaid customers for their value and lifetime with Mobinil. (Apr 2013) • Expanded SPECIAL’s customer base by 3 fold through regular program development and increased awareness. • Liaised and joined forces with all Mobinil teams to extend the “SPECIAL” partner network to include more than 10 successful partnerships. • Doubled usage of the points program and increased awareness (by 20%) through targeted campaigns and promotions. • Managed 4 loyalty programs targeting postpaid, prepaid, roaming customers and youth.

Postpaid Growth Senior Specialist, Marketing Dept.Full Time

• Job Details:• Designed and launched 5 offers in the market growing the Star base and revenues contributing in growing Mobinil’s postpaid brand, “Star”, customer acquisition by 23%, avg. revenue per user (ARPU) by 9% and Revenues by 3.5%. • Initiatives launched include handset installments, handset discounts, points bonus offers and new tariffs. • Created an exclusive Star plan, which, for the first time in the Egyptian market, includes the global concierge service by “Quintessentially”.