Sarah AbdelRahman

•Succeeded in retaining and up-selling to top customer accounts by designing and executing account-based marketing strategies that increased engagement and life-time value (LTV) •Won multiple prestigious global and regional awards for the organization •Championed organizational change from a sales-driven strategy to a market-driven one by influencing key leaders and teams to drive higher revenue growth •Pioneered and fostered the first SaaS e-learning platform in MEA from concept to launch, driving post-launch pricing and GTM activities •Ascertained through analysis and research lucrative growth opportunities in LATAM and sub-Saharan Africa •Efficaciously mentored the B2C mobile app initiative, which resulted in the reduction of conversion costs by more than 30% and an exponential increase in sales and subscribers •Smoothly transitioned the new corporate brand story with a multi-channel storytelling campaign, repositioning it as an autonomous MEA e-learning leader