Basic Info

Sarah AbdelRahman

More than 15 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Marketing Manager at ITWORX Education

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

Responsible for instilling a marketing-led philosophy throughout the Education organization, researching and reporting on external opportunities, managing the customer journey, and ensuring that offerings remain highly innovative and ahead of the competition. Provide leadership, strategic direction, management and coordination for all aspects of the marketing department.

What I do:
Marketing Management
•Define the Marketing goals, objectives, and strategy to address the company’s goals
•Prepare and control the Marketing budget
•Plan out marketing activities to address product roll-outs and sales life cycle
•Engage in business development activities for customer / partner retention / acquisition
•Manage and coach the Marketing team to achieve both independent and team goals and objectives

Marketing Channel Management
•Orchestrate the marketing communication strategy and activities
•Set the PR strategy and calendar and manage agencies to fulfil communication goals
•Plan an internal / external events calendar and lead event management
•Engage with partners to promote online education through sponsorships

Digital and Social Media Marketing Management
•Set digital and social media goals, objectives, and strategy
•Oversee the editorial calendar for content marketing (blogs, social media, email campaigns, etc.)
•Produce both live and animated videos through agencies
•Manage corporate and product website (s)

Brand Management
•Make certain the corporate brand identity gains strength internally and externally
•Ensure that messaging is consistent across all communication activities and channels
•Produce marketing materials including brochures, presentations, newsletters etc.

Market Research
•Manage market research activities to advise on product roadmaps and channel strategies
•Provide insights into target markets and product trends to support the overall regional and global business strategy by analyzing published reports


Company Details

ITWORX Education (multinational)

Cairo, Egypt

501-1000 employees

Education

www.itworx.education

Jan 2014 to present (2 years 11 months)
Education Products Marketing Manager at ITWORX

Experience Details

Education Products Marketing Manager

Marketing/PR/Advertising

Manager

Responsible for the development and implementation of the strategic plan for ITWorx e-learning product family. Maintains close relationships with the market (customers, evaluators, and potentials) for awareness of market needs. This includes identification of appropriate markets and development of effective marketing strategies and tactics for reaching them. Involved through all stages of the e-learning product family’s life cycle.
• Discover and validate market problems (both existing and future customers)
• Seek new market opportunities by leveraging ITWorx Education distinctive competence
• Define and size market segments
• Determine the optimum distribution strategy
• Provide oversight of strategy, technical, and marketing aspects of all e-learning products in the portfolio
• Analyze e-learning product profitability and sales success
• Create and maintain the business plan
• Determine buy/build/partner decisions
• Position the product for all markets and all buyer types
• Document the typical buying process
• Approve final marketing and go-to-market plans


Company Details

ITWORX (multinational)

Cairo, Egypt

501-1000 employees

Information Technology Services

www.itworx.com

Sep 2012 to Dec 2013 (1 year 3 months)
Marketing Communications Manager at ITWORX

Experience Details

Marketing Communications Manager

Marketing/PR/Advertising

Manager

Contributing to the overall success of the ITWORX Marketing team, the Marketing Communications Manager develops and executes marketing strategies and programs to meet short and long-term business objectives. These include lead generation initiatives, sales tool development, media relations, partner programs, messaging, etc.; traditional and non-traditional marketing methods are leveraged. The Marketing Communications Manager also acts as a gatekeeper to maintain a consistent company image and positioning.


Company Details

ITWORX (multinational)

Cairo, Egypt

501-1000 employees

Information Technology Services

www.itworx.com

Oct 2007 to Sep 2012 (4 years 11 months)
Executive Editor at Petroleum Africa

Experience Details

Executive Editor

Writing/Editorial

Manager

Managing the monthly editorial calendar and production of the magazine from A to Z. Included managing the graphics team and the network of writers and editors.


Company Details

Petroleum Africa (multinational)

Cairo, Egypt

11-50 employees

Publishing and Printing

www.petroleumafrica.com

Sep 2004 to Sep 2007 (3 years)
Brand Manager and Corporate Communications Manager at LinkDotNet

Experience Details

Brand Manager and Corporate Communications Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

Responsible for the company's corporate PR strategy and implementation and for managing the brand identity and messaging.


Company Details

LinkDotNet

Cairo, Egypt

101-500 employees

Information Technology Services

it's now part of Orange Telecom

Jan 2002 to Aug 2004 (2 years 7 months)
Product Development Manager at Noor

Experience Details

Product Development Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

N/A


Company Details

Noor

Cairo, Egypt

51-100 employees

Internet/E-commerce

www.noor.net

Jun 2001 to Dec 2001 (6 months)
Product Development Manager at Nomad

Experience Details

Product Development Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

N/A


Company Details

Nomad

Cairo, Egypt

51-100 employees

Information Technology Services

N/A

Oct 1999 to May 2001 (1 year 7 months)
Account Executive at The Way Out

Experience Details

Account Executive

Project/Program Management

Entry Level

Manage all customers who purchased web development services. Ensure that all projects are delivered in a timely manner and match customer requirements. Worked with the design and development team on a daily basis and interfaced with customers to understand needs and requirements.


Company Details

The Way Out

Cairo, Egypt

11-50 employees

Internet/E-commerce

www.thewayout.net

Jan 1999 to Sep 2000 (1 year 8 months)
Marketing Executive at Cairo Computer Consultants

Experience Details

Marketing Executive

Marketing/PR/Advertising

Entry Level

Executed a number of different marketing activities


Company Details

Cairo Computer Consultants

Cairo, Egypt

11-50 employees

Computer Software

N/A

Sep 1998 to Dec 1998 (3 months)

Achievements


Under this role, the company won two global awards and two regional awards.


Education

BA in Economics

Education Details

BA

Economics, Business Administration, Art

The American University in Cairo (AUC), Egypt

A / Excellent / 85 -100%

Economics Marketing Finance Accounting Mathematics Statistics Organizational Development Art

N/A

The American University in Cairo (AUC)
1994 - 1998
High School - IGCSE

High School Details

IGCSE

Doha College

Qatar

1994

A / Excellent / 85 -100%

N/A

Doha College
1994
This profile is fresh!
Last update 19 days ago.

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Profile Skills and Keywords

Account ExecutiveAdobe PhotoshopAlternative MedicineAnalyticalArabicArtBrand / Product StrategyBrand Manager And Corporate Communications ManagerBusiness AdministrationBusiness-to-BusinessComputer SoftwareCreativeE-commerceEconomicsEditingEditorialEducationEducation Products Marketing ManagerEnglishEvent ManagementExecutive EditorFrenchGraphicsHealthy FoodITWORXITWORX EducationInformation Technology ServicesInnovationInterior DesignInternetJobs With A MissionLeadershipMarketingMarketing Communications ManagerMarketing ExecutiveMarketing ManagerMarketing StrategyMicrosoft ExcelMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft VisioMicrosoft WordNew IdeasParentingPetroleum AfricaPlannerProblem SolverProduct / Brand MarketingProduct Development ManagerProgram ManagementProjectPublic RelationsPublishing And PrintingReadingTeam ManagementTeam PlayerTeamworkTechnologyTravelWriting

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Intermediate

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Outlook

Microsoft Outlook

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Advanced

: High

:

More than 7 years

Adobe Photoshop

Adobe Photoshop

: Intermediate

: Medium

:

Less than 1 year

Microsoft Visio

Microsoft Visio

: Intermediate

: Medium

:

3-5 years

Microsoft Project

Microsoft Project

: Beginner

: Medium

:

1-3 years

Fields of Expertise

Team Management

Team Management

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing Strategy

Marketing Strategy

: Expert

: Extreme - I love it!

:

1-3 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Product / Brand Marketing

Product / Brand Marketing

: Expert

: Extreme - I love it!

:

5-7 years

Business-to-Business

Business-to-Business

: Expert

: Extreme - I love it!

:

More than 7 years

Brand / Product Strategy

Brand / Product Strategy

: Expert

: Extreme - I love it!

:

5-7 years

Editing

Editing

: Expert

: High

:

More than 7 years

Event Management

Event Management

: Expert

: Medium

:

More than 7 years

Public Relations

Public Relations

: Advanced

: Medium

:

More than 7 years

Leadership

Leadership

: Advanced

: Extreme - I love it!

:

5-7 years

Key Skills

Analytical, Planner, Creative, Problem Solver, Team Player

Online Presence

https://eg.linkedin.com/in/sarah-abdel-rahman-3465b813

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