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Sarah AbdelRahman

Passionate Marketing Consultant, Writer and Editor

New Cairo, Cairo, Egypt

Work Experience

  • Copywriter / EditorFreelance / Project

    Link Development

    Mar 2018 - Present -7 yrs, 4 months

    Egypt , Cairo

    • Job Details:Freelance copywriting for case studies and press releases
  • Copywriter / EditorFreelance / Project

    German-Arabian Chamber of Commerce and Industry

    Oct 2017 - Present -7 yrs, 9 months

    Egypt , Cairo

    • Job Details:Providing freelance copywriting and editing for the Chamber's official publication
  • Copywriter / EditorFreelance / Project

    Petroleum Air Service - PAS

    Oct 2014 - Dec 2014 -2 months

    Egypt , Cairo

    • Job Details:Edited company media planner
  • Marketing ManagerFull Time

    ITWORX

    Jan 2014 - Apr 2017 -3 yrs, 3 months

    Egypt , Cairo

    • Job Details:Provided leadership, strategic direction, and management for B2B and B2C product marketing and MarComm teams, overcoming complex industry and internal challenges. Devised highly competitive product and service offerings aligned with market trends and personas, keeping competitive analyses fresh and sales teams enabled. Forged lucrative relationships with key partners, vendors, and top customers. Actively created written and interactive content for customer acquisition and engagement.
  • Education

    • BA in Economics

      American University in Cairo (AUC)

      Jan 1994 - Jan 1998 - 4 yr

    • High School - IGCSE

      Doha College

      Jan 1994 

    Achievements

    •Succeeded in retaining and up-selling to top customer accounts by designing and executing account-based marketing strategies that increased engagement and life-time value (LTV) •Won multiple prestigious global and regional awards for the organization •Championed organizational change from a sales-driven strategy to a market-driven one by influencing key leaders and teams to drive higher revenue growth •Pioneered and fostered the first SaaS e-learning platform in MEA from concept to launch, driving post-launch pricing and GTM activities •Ascertained through analysis and research lucrative growth opportunities in LATAM and sub-Saharan Africa •Efficaciously mentored the B2C mobile app initiative, which resulted in the reduction of conversion costs by more than 30% and an exponential increase in sales and subscribers •Smoothly transitioned the new corporate brand story with a multi-channel storytelling campaign, repositioning it as an autonomous MEA e-learning leader

    Skills

    • Microsoft Powerpoint
    • Marketing
    • Business-to-Business
    • Team management
    • Product Marketing
    • Brand Strategy
    • Editing
    • Leadership
    • Strategy
    • Copywriting
    View More

    Languages

    • English

      Fluent
    • Arabic

      Fluent
    • French

      Intermediate
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