Basic Info

Sarah Shokr

6 years

Cairo, Egypt

Master's Degree

Experienced

Work Experience

Senior Marketing Executive at Madkour Holding

Experience Details

Senior Marketing Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

• Liaising and networking with a range of stakeholders including customers, colleagues and suppliers.
• Responsible for planning and implementing corporate identity.
• Aligning marketing strategies with other departments.
• Communicating with target audiences and managing customer relationships.
• Arranging the effective distribution of marketing materials.
• Organizing and attending events such as conferences, seminars, receptions and exhibitions.
• Conducting market researches.
• Contributing to, and developing, marketing plans and strategies.
• Evaluating marketing campaigns.
• Monitoring competitor activity.


Company Details

Madkour Holding

Cairo, Egypt

101-500 employees

Construction - Industrial Facilities and Infrastructure

N/A

May 2016 to present (7 months)
Marketing & Events manager at Venture Scout (Startup MENA)

Experience Details

Marketing & Events manager

Marketing/PR/Advertising

Experienced (Non-Manager)

(A) Assist in managing marketing for all Startup MENA/VentureScout events
(B) Assist in managing all Startup MENA/VentureScout events
(C) Manage Startup MENA online presence (social media content & website)
(D) Assist in handling logistics relevant to running the events
(E) Conduct online marketing and promotion for the events
(F) Write newsletters and content to be published via social media channels and blog on Startup MENA website.
(G) Sourcing startups for Corporate innovation.


Company Details

Venture Scout (Startup MENA) (multinational)

Cairo, Egypt

51-100 employees

Business Services - Other

http://venturescout.com/

Feb 2015 to Jan 2016 (11 months)
Senior Marketing Specialist at • Hindawi Foundation for Education and Culture

Experience Details

Senior Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

o Search for development opportunities to brand the Foundation’s name.
o Working on developing the brand identity and making sure all the company's employees are adopting the mission and vision.
o Assist in preparing the annual marketing plans and strategies.
o Analyze the success factor of any upcoming project/event in order to make the appropriate decision.
o Monitor the organization of different marketing events to promote the company’s brand and products to our targeted audience.
o Revise, with coordination with graphics designing team, all the designs and printed materials including cover photos for Facebook, greeting cards and posters to be used in different marketing activities.
o Measure the effectiveness of marketing, advertising and communications programs and strategies by preparing Return on Investment (ROI) reports and submitting them to the Top Management.
o Prepare monthly reports illustrating the work progress to be presented to the Top Management.
o Monitor different portals analytic tools to help in decision making based on tangible insights.
o Coordinate with the IT Department to develop the required marketing reports and propose updates if needed.


Company Details

• Hindawi Foundation for Education and Culture

Egypt

N/A

Publishing and Printing

N/A

May 2012 to Feb 2015 (2 years 9 months)
Marketing Specialist at Hindawi Foundation for Education And Culture

Experience Details

Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

o Preparing company’s newsletters and press releases.
o Managing the content of all social media portals.
o Working on increasing the traffic on the website.
o Creating and following up different ideas for competitions online to create more buzz around the website.
o Preparing all the designs and printed materials for the marketing department (cover photos for Facebook, greeting cards, posters and invitations for different occasions)
o Preparing all the events.
o Preparing school competitions (preparing the outline of the competition, segmenting the targeted schools, visiting the schools and trying to convince him to join, organizing the closing ceremony )
o Managing sponsorship activities (Ex: workshops in universities)
o Assisting the sales team in their work whenever needed.
o Assisting in the fairs and festivals we participate in.


Company Details

Hindawi Foundation for Education And Culture

Cairo, Egypt

501-1000 employees

Publishing and Printing

www.hindawi.org

May 2012 to Jan 2013 (8 months)
Business Development Specialist at Hindawi Publishing Corporation

Experience Details

Business Development Specialist

Business Development

Entry Level

• Invite/remind Lead Guest Editors to submit Special Issues (Call-for-Papers) in our journals
• Follow up with the Guest Editorial team to finalize their proposals (e.g. ensuring that all included items of the proposal fit within our style like, editorial team structure, timelines, etc.)


Company Details

Hindawi Publishing Corporation

Cairo, Egypt

More than 1000 employees

Publishing and Printing

hindawi.com

Apr 2010 to May 2012 (2 years 1 month)

Achievements


Organizing a hackathon with 100 attendee in Alexandria in less than a month in collaboration with AAST university.



Education

MBA in Marketing

Education Details

MBA

Marketing

ESLSCA Business School, Egypt

B / Very Good / 75 - 85%

N/A

N/A

ESLSCA Business School
2014 - 2016
BA in Media Dept. PR & advertising major

Education Details

BA

Media Dept. PR & advertising major

faculty of arts ain shams university, Egypt

C / Good / 65 - 75%

Consumer behaviour Semiology

N/A

faculty of arts ain shams university
2006 - 2009
High School - Thanaweya Amma

High School Details

Thanaweya Amma

St Fatima Nasr City

Egypt

2005

A / Excellent / 85 -100%

N/A

St Fatima Nasr City
2005

Certifications

Certificate details

E Marketing Diploma

Jun 2013

N/A

N/A

N/A

ITS

N/A

Certificate details

Career certificate of Sales and Marketing

Sep 2012

N/A

N/A

N/A

N/A

Training and Courses

Training/Course Details

Time and stress management

Dec 2010

Logic Training center

N/A

Training/Course Details

• Conflict Resolution and Dealing with difficult people

Oct 2013

In-house training

N/A

Training/Course Details

Coaching and Supervision Skills

Sep 2013

Master business Academy

N/A

Training/Course Details

Performance Management and Employee Appraisal

Sep 2013

IMI

N/A

This profile is fresh!
Last update 5 days ago.

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Profile Skills and Keywords

AdaptiveAnalysisApp & Mobile DevelopmentBusinessBusiness Development SpecialistBusiness Services - OtherCareer Certificate Of Sales And MarketingCoaching And Supervision SkillsCommunicatorConstruction - Industrial Facilities And InfrastructureCrisis ManagementE Marketing DiplomaEnglishEvent OrganizingFlexibleFrenchInnovativeLeaderMBAMarketingMarketing & Events ManagerMarketing SpecialistMedia Dept. PR & Advertising MajorMicrosoft ExcelMicrosoft PowerPointMicrosoft WordMusic ConcertsPerformance Management And Employee AppraisalPublishing And PrintingReadingSEOSenior Marketing ExecutiveSenior Marketing SpecialistSocial MediaSocial Media MarketingTeam PlayerTime And Stress ManagementTravellingVenture Scout (Startup MENA)Working Out Conflict Resolution And Dealing With Difficult People

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Advanced

: Intermediate

: Intermediate

: Intermediate

Tools and Technologies

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

5-7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

5-7 years

Social Media

Social Media

: Expert

: Extreme - I love it!

:

1-3 years

Microsoft Excel

Microsoft Excel

: Advanced

: Extreme - I love it!

:

3-5 years

Analysis

Analysis

: Advanced

: Extreme - I love it!

:

1-3 years

SEO

SEO

: Intermediate

: High

:

1-3 years

Fields of Expertise

App & Mobile development

App & Mobile development

: Advanced

: High

:

1-3 years

Event organizing

Event organizing

: Advanced

: Extreme - I love it!

:

1-3 years

Social Media Marketing

Social Media Marketing

: Advanced

: Extreme - I love it!

:

1-3 years

Crisis Management

Crisis Management

: Intermediate

: High

:

Less than 1 year

Key Skills

Leader, Communicator, Flexible / Adaptive, Innovative, Team Player

Online Presence

https://eg.linkedin.com/in/sarah-shokr-90893529https://www.facebook.com/sarah.shokr@sarahshokr

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