
Sarah Fouad
Healthcare marketer & brand communicator
Heliopolis, Cairo, EgyptWork Experience
Marketing ManagerFull Time
Elegant Care Group
Jul 2013 - Present -12 yrs
Egypt , Cairo
- Job Details:Elegant Care group is a well established joint stock Middle East regional group of companies having its head quarter in Cairo, which has several global business partners (Netherlands, USA, Germany, and Switzerland) Job Role: Planning: Developing strategies and tactics to achieve successful market entry of several products in (Wound Care & Plastic Surgery line) into key strategic product areas with the objective of maximizing market penetration and profitability for Elegant are Group. Formulation and on ground implementation of business plans, management of product marketing activities, and the execution of new product introductions. Budgeting & pricing: Allocate marketing budget to meet with the products’ strategic objectives. Monthly analysis for all activities ( per account , team members & per product group VS. Time Distribution & Business Plan ) Collaborate with field sales team and management and KOLs and patients to validate, deliver and evaluate marketing strategies and programs. Planning and execution of product launches including pre-launch activities and post launch follow-up and support. Close monitoring and evaluation of ongoing clinical trials in University hospitals and research centers to clinically reinforce the position of the brands in the market. Build relationships with intermediate channels of communication to the Target Audience to endorse the brand name as KOLs in Syndicates, University Hospitals, and Medical Societies. Manage events sponsored by the company to elaborate the brands details and convey a proper image of the company.
Brand ManagerFull Time
Amer Group - Restaurants Division
Mar 2013 - Jun 2013 -3 months
Egypt , Cairo
- Job Details:In a completely different industry, this job entitles me to: • Support the marketing department with annual plans for new business brands, to enhance company revenues/profits. • Execute the current annual plan for existing business • Monitor budgets and financial figures related to marketing campaigns. • Closely monitor and analyze sales volumes, market share trends and competitive activity. • Coordinate product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).
Part time - Medical AdvisorFull Time
PINNACLE HealthCare
Jan 2013 - Apr 2014 -1 yr, 3 months
Egypt
- Job Details:Target Territories: Middle-East & North Africa Job Role: •Implemented Business Model that differentiates PINNACLE. •Developed the company website and the medico-marketing proposals to several multinational pharmaceutical companies through gap-analysis in the targeted market to customize the design educational program so that it delivers maximum impact. •Communicated with third medical and authorized parties to deliver accredited CME courses and international speakers for PINNACLE planned events.
Senior Marketing SpecialistFull Time
- Job Details:For over three years; I have been working as a Marketing specialist in InterMark-gsw marketing and communications consultancy. The job description exposed my professional experience to variable and different marketing plans, as: launch plans, PR plans, promo and action plans, internal communication plans for multinational organizations, event management, partnership project proposals, and patient programs. Where I have relentlessly met the following Job responsibilities: 1) Providing various marketing solutions, communication strategies, competitive positioning proposals, and brands strategic directions to engage both the organizational resources and the targeted consumers around the strategic vision and intent. 2) Full situational analysis and understanding of the targeted markets 3) Driving target audience understanding and insights that defines our prime prospects’ needs, attitudes and values in order for them to have stronger and more impactful engagement with the designed projects and the promoted products 4) Proposing core differential advantage strategies over competitors, then developing suitable marketing communications approaches and eventually building brands communication platforms. 5) And exhibiting the designed platforms into implementation and execution techniques in a variety of channels to reach the target audience. 6) Planning control measures that closes the feedback loop and monitors the overall progress of the planned strategy. Preparing marketing reports that analyzes the achievement of critical success factors in running projects and KPIs (key performance indicators) 7) Supervising the execution of the proposed projects implementation, manage the delivery and review the designed materials 8) Preparing quotations for the proposed programs and projects and proposing techniques to overcome logistical challenges
Education
Master's in Mass communication
American University in Cairo (AUC)Jan 2015 - Jan 2018 - 3 yr
College Diploma in Professional Marketing and Sales
American University in Cairo (AUC)Jan 2010 - Jan 2012 - 2 yr
Bachelor's degree in Pharmaceutical science and pharmacology
Ain Shams University (ASU)Jan 2004 - Jan 2009 - 5 yr
High School - Thanaweya Amma
Omar Ibn Elkhattab Language SchoolJan 2004
Skills
- Microsoft Powerpoint
- Microsoft Word
- adobe professional editor
- Mind mapping applications
- Market Analysis
- Microsoft Outlook
- Creative Thinking
- Microsoft Excel
- Logistical planning
- Microsoft Visio
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Languages
English
FluentArabic
FluentFrench
Beginner
Training & Certifications
Train of Trainer course
Pixy arts agency and training center·2012