SA
Sara Atallah
Markter at Self Employed
Heliopolis, Cairo, EgyptWork Experience
Marcom ManagerFull Time
Youssef Allam Group
Sep 2011 - Apr 2014 -2 yrs, 7 months
Egypt , Cairo
- Job Details:- Responsible for strategic direction and execution of all internal and external communications. - Work to develop and maintain firm’s branding and visual identity guidelines. - Write collateral materials promoting firm’s services. - Develop brand guidelines and ensure consistent adherence to guidelines for all marketing materials and activities. - Conduct appropriate market research on competitive services and firms. - Work on corporate intranet and internet site developing and maintaining content, including video/podcast content. - Create and update collateral, presentations, brochures, product sheets, fact sheets, case studies, white papers, web content, newsletters, signage, ads and sales tools with input from product marketing, product management, executives, sales, PR and customers. - Create various marketing materials to be used across various media platforms, developing creative concepts for consideration. - Develop and execute online strategies that include search engine optimization, keyword search, search engine marketing and social media - Manage the corporate website, search engine marketing and search engine optimization programs - Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences, particularly as part of fully integrated demand generation campaigns. - Responsible for art directing, storyboarding and message development for creative design work for various online and offline ads, signage and marketing materials.
Education
BSc in Mass Communication
Cairo University (CU)Jan 2000 - Jan 2004 - 4 yr
Skills
- Advertising
- Branding
- Marketing
- Marketing Communication
- Branding & Identity
- Adobe illustrator
- Adobe Photoshop
- Graphic Design
- Product Development
- Adobe Flash
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Languages
English
FluentArabic
FluentGerman
IntermediateFrench
Beginner
Training & Certifications
Digital Marketing Nanodegree, Advanced Track
Udacity·2021Digital Marketing Nanodegree, Professional Track
Udacity·2020Digital Marketing Nanodegree, Challenger Track
2020