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Sara Fouad Mosalam

Marketing Manager at Beko

New Cairo, Cairo, Egypt

Work Experience

  • Marketing ManagerFull Time

    Beko

    May 2015 - Present -10 yrs, 1 month

    Egypt , Cairo

    • Job Details: Plan and develop brand and products communication strategy  Plan, develop, and direct the marketing efforts for the brand.  Responsible for coordinating activities of specialists in sales, advertising, promotion, research and development, purchasing and Retail.  Plan and manage marketing budget and reporting spending to HQ.  Lead the development & implementation of effective advertising & promotional campaigns for the brand and products, stimulating creativity.  Working closely with agencies.  Ensuring the global strategic direction.
  • Brand Marketing & Media ManagerFull Time

    Samsung

    Oct 2011 - May 2015 -3 yrs, 7 months

    Egypt , Cairo

    • Job Details:Plan, develop, and direct the marketing efforts for the brand. Responsible for coordinating activities of specialists in sales, advertising, promotion, research and development, purchasing and Retail. Manage spending within budgets. Lead the development & implementation of effective advertising & promotional campaigns for the brand and products, stimulating creativity. Working closely with agencies. Ensuring strategic direction.
  • Senior Marketing SpecialistFull Time

    TEMSA Global

    Jun 2009 - Sep 2011 -2 yrs, 3 months

    Egypt , Cairo

    • Job Details:Communication:  Contribute to the strategic planning (short and long term plans)  Handling “Contact” strategy (Customer profile & values, USP's, positioning,.. etc)  Follow up with advertising agency / PR Agency.  Responsible for Communication Strategy and Calendar: - Media: • Developing the media plan • Handling the media booking • Handling contacts • Distribute press releases - Direct marketing - Promotions - Events & Motor shows, .. etc  Handling POS Materials (leaflets, posters, flyers, roll-ups, .. etc)  Responsible for Marketing Warehouse.  To carry out market research and customer surveys to assess demand, brand positioning and awareness  Evaluate marketing campaigns  Follow up TEMSA CI for both: • Sales (Showrooms) • After Sales (Service Centers).  Website Development (updates & follow up).  Coordination with other depts. (Logistics, Sales, After Sales, … etc)  Managing the marketing budget  Initial signature for marketing invoices. Deliverables & Budget:  Monthly presentations for the following tasks @ 1st week of the month: • Communication Report • Product Management Report • Budget Control Report” (Actual Mkt expenses in the assigned tasks)
  • Senior Marketing ExecutiveFull Time

    EgyptNetwork

    Mar 2007 - May 2009 -2 yrs, 2 months

    Egypt , Cairo

    • Job Details: Developing and implementing creative marketing strategies that will make an impact, support the brand and drive sales and online traffic.  Managing the marketing budget on a day to day basis.  Producing innovative and cost-effective promotions both in print and online.  Developing and maximizing third party relationships to deliver on brand objectives and strategies.  Delivering an events programmer, to ensure that brand presence is maximized and strategic objectives are met.
  • Education

    • MBA in Business Administration

      American University in Cairo (AUC)

      Jan 2009 - Jan 2016 - 7 yr

    • College Diploma in Marketing

      American University in Cairo (AUC)

      Jan 2007 - Jan 2008 - 1 Year

    • Bsc Guidance in Touristic Guidance

      Helwan University

      Jan 2000 - Jan 2004 - 4 yr

    Achievements

    For professional part Employee of the month, Employee of the year in three different companies. I have a big thing for handcrafts I have learned more than a craft over the past years and I am truly proud of my trials :)

    Skills

    • Microsoft Office
    • Digital Marketing

    Languages

    • English

      Fluent
    • French

      Beginner
    • Italian

      Beginner
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