
Sara Fouad Mosalam
Marketing Manager at Beko
New Cairo, Cairo, EgyptWork Experience
Marketing ManagerFull Time
- Job Details: Plan and develop brand and products communication strategy Plan, develop, and direct the marketing efforts for the brand. Responsible for coordinating activities of specialists in sales, advertising, promotion, research and development, purchasing and Retail. Plan and manage marketing budget and reporting spending to HQ. Lead the development & implementation of effective advertising & promotional campaigns for the brand and products, stimulating creativity. Working closely with agencies. Ensuring the global strategic direction.
Brand Marketing & Media ManagerFull Time
Samsung
Oct 2011 - May 2015 -3 yrs, 7 months
Egypt , Cairo
- Job Details:Plan, develop, and direct the marketing efforts for the brand. Responsible for coordinating activities of specialists in sales, advertising, promotion, research and development, purchasing and Retail. Manage spending within budgets. Lead the development & implementation of effective advertising & promotional campaigns for the brand and products, stimulating creativity. Working closely with agencies. Ensuring strategic direction.
Senior Marketing SpecialistFull Time
TEMSA Global
Jun 2009 - Sep 2011 -2 yrs, 3 months
Egypt , Cairo
- Job Details:Communication: Contribute to the strategic planning (short and long term plans) Handling “Contact” strategy (Customer profile & values, USP's, positioning,.. etc) Follow up with advertising agency / PR Agency. Responsible for Communication Strategy and Calendar: - Media: • Developing the media plan • Handling the media booking • Handling contacts • Distribute press releases - Direct marketing - Promotions - Events & Motor shows, .. etc Handling POS Materials (leaflets, posters, flyers, roll-ups, .. etc) Responsible for Marketing Warehouse. To carry out market research and customer surveys to assess demand, brand positioning and awareness Evaluate marketing campaigns Follow up TEMSA CI for both: • Sales (Showrooms) • After Sales (Service Centers). Website Development (updates & follow up). Coordination with other depts. (Logistics, Sales, After Sales, … etc) Managing the marketing budget Initial signature for marketing invoices. Deliverables & Budget: Monthly presentations for the following tasks @ 1st week of the month: • Communication Report • Product Management Report • Budget Control Report” (Actual Mkt expenses in the assigned tasks)
Senior Marketing ExecutiveFull Time
- Job Details: Developing and implementing creative marketing strategies that will make an impact, support the brand and drive sales and online traffic. Managing the marketing budget on a day to day basis. Producing innovative and cost-effective promotions both in print and online. Developing and maximizing third party relationships to deliver on brand objectives and strategies. Delivering an events programmer, to ensure that brand presence is maximized and strategic objectives are met.
Education
MBA in Business Administration
American University in Cairo (AUC)Jan 2009 - Jan 2016 - 7 yr
College Diploma in Marketing
American University in Cairo (AUC)Jan 2007 - Jan 2008 - 1 Year
Bsc Guidance in Touristic Guidance
Helwan UniversityJan 2000 - Jan 2004 - 4 yr
Achievements
For professional part Employee of the month, Employee of the year in three different companies. I have a big thing for handcrafts I have learned more than a craft over the past years and I am truly proud of my trials :)
Languages
English
FluentFrench
BeginnerItalian
Beginner