Sara Khaled

Marketing ManagerFull Time

• Job Details:North Africa Marketing Communication Manager - Multi-Channel Marketing: Executed regional ATL and BTL campaigns tailored to NAF customer bases and B2B segments, boosting brand visibility and engagement in Hardware, gaming, & entertainment community with strategic partners. - Regional Promotions: Developed and executed regional and quarterly marketing promotion strategies, driving increased brand awareness and market penetration. - --- Portfolio products: Designed and implemented quarterly tailored marketing strategies and campaigns for a portfolio of over 1,000 products, spanning premium, high-end, mid-range, and economy categories across multiple countries. - Digital Strategy: Directed social media, influencer & email campaigns, and PR initiatives to boost engagement, and drive product & brand awareness and growth. --- Event Management: Organized high-profile gaming events, influencer meetups, Photoshoots, and activations across key countries, strengthening brand recognition. -- Partnerships & Sponsorships: Secured collaborations with strategic partners, resellers and retailers, enhancing market presence and fostering mutual growth. ------- Budget Management: Managed yearly marketing budgets, ensuring efficient resource allocation and maximizing ROI. - Global Collaboration: Contributed to the global and MALA marketing committee, aligning regional initiatives with global strategies and leading global campaigns. Besides, contribution in MENA region event & activations’ planning. Campaign Analysis: Monitored campaign performance, optimized strategies, and consistently exceeded KPIs. - Market Research: Identified trends, customer needs, and competitor strategies to inform marketing decisions, develop brand positioning, and forecasting upcoming stock.

Account ManagerFull Time

• Job Details:- Established trust-based relationships with high-profile clients, aligning marketing strategies with business goals and achieving a client satisfaction. - Successfully planning and execution BTL marketing activities, including branding, events, on-ground activations, POSM, print materials, and giveaways, ensuring on-time delivery and adherence to budgets. - Identified client needs to propose tailored campaigns, increasing revenue by proposed opportunities for client growth and securing long-term partnerships. - Coordinated with cross-functional teams to transform client briefs into impactful campaigns, ensuring seamless execution and brand alignment. - Key Projects Portfolio: Branding, Internal Branding, Event Management, PR Campaigns, Decorations, Giveaways, POSM & Print Materials. - Accounts Held: El Sewedy Industries Group, AXA, Alsafy Group, Novo Nordisk, Organi Group, Gandour Group, Four Season Hotel, Radisson Blu Hotel, Blue Ocean Hotel, etc.

Product Marketing ManagerFreelance / Project

• Job Details:- Successfully directed “El Adwaa Digital”, developing and implementing product roadmaps that aligned business objectives with customer needs, ensuring successful launches and measurable impact. - Cross-Functional Collaboration: Managed workflows across illustrators, production, and post-production teams to meet project milestones and deliver high- quality outcomes on schedule. - Oversaw the creation of 25,000+ interactive learning resources, including videos and educational games, ensuring adherence to curriculum standards, and brand visual identity. - Conducted in-depth market research to uncover customer pain points and emerging trends, driving informed marketing strategies and competitive positioning. Leveraged analytics to enhance user engagement, and retention, achieving significant growth in audience reach and revenue performance.