Sara Galal Farag

DESIGN DIRECTORFull Time

• Job Details:• Working a cross-functional team of graphic designers, copywriters, social media experts, photographers/ videographers, and project managers in the strategic development of messages and deliverables. • Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities. • Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies. • Analyze brand tracking, market trends, consumer need, and the competitive landscape. • Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments. • Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner. • Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences. • Present, or oversee presentation of final concepts, and obtain approvals for deliverables.

Digital Art DirectorFull Time

• Job Details:• Introducing and applying expert art direction to the visual elements of creative projects. • Inspiring and motivating the company/agency’s clients to be creatively progressive, through the application of fresh and inventive visual work. • Reviewing the work of designers and providing direction and feedback. • Taking ownership of the visual elements of creative work for new business pitches. • Produce sketches, storyboards roughs to visualize ideas. • Understand marketing initiatives, strategic positioning, and target audience. • Cooperate with the rest of the creative team across different types of media. • Take work from concept to final execution within deadlines. • Stay on top of all trends and maintain best practices. • Organize the pitch process for playlisting and priority release schedule and communicate this to the editorial team. • Work closely with editorial, social media and comms teams on campaigns. • Persuasively presents creative solutions to senior level stakeholders. • Expertise in managing scheduling, resource management/reporting, change management project roadmap development and budget forecasting. • Manage and cultivate the career development of staff members, including designers, copywriters, photographers.

ART PRODUCTION LEADFull Time

• Job Details:• Collaborate dynamically with multidisciplinary teams (Accusation, Brand and Communication, Programs, Events and Offline Marketing) • Create and improve the company’s art team and its workflow to build a top-notch Operations. • Manage the art production team (Designers, Photographers & Video Production Specialist). • Coach & Develop the Art Team through 1:1 meetings, annual reviews and appraisal. • Responsible to deliver solid training to new Marketing employees about the brand guidelines. • Manage all online, offline and on ground marketing activities. • Monitor new design trends to ensure having a leader position with generate, execute, and produce great and creative ideas. • Research, review and analyze competitors’ marketing activities. • Develop design concepts and solutions based on creative briefs and business strategy. • Execute and produce design communications for diverse media channels. • Collaborate with company managers, marketing teammates, and other key stakeholders on key projects. • Together with the brand marketing lead, work on creative direction on brand-level video, web, and graphic design projects.