Sara Mohamed Sherif

Senior Product Marketing SpecialistFull Time

• Job Details:Deciding the product features that we add/remove based on users' feedback and market research. Working on the business case of our products and planning the monetization and growth strategies of our current and new products. Growing new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content. Establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert more leads into customers. Working with the design team to prepare the product design and experience. Optimizing our marketing automation and lead nurturing processes through email, content, and social channels. Developing an engaged online community with the customer success team to reach out and track our existing users and make sure that they’re getting the most out of our product and make sure they are satisfied. Manage agency and freelancer relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects branding specifications.

Product Marketing SpecialistFull Time

• Job Details:Responsible for the outbound marketing activities for products. Craft the messaging and positioning for products as well as conceiving and developing innovative marketing programs that drive demand. Manage e-mail marketing programs, lists, and permissions. Integrate online activities with offline marketing communications activities to ensure alignment. Implementing new go to market channels and strategically optimize the existing channels.

Category AssociateFull Time

• Job Details:Identify and promote the best sellers that will lead the market and strengthen Jumia’s position as the leader of online retail Building a very friendly user interface, working closely with the shop management teams (marketing) including the creation of banners, new filters, enhancing the category tree, selecting the products that must be placed at the top of the page. Recognize Jumia’s price position compared to other online and offline competitors and asking the buyer teams to renegotiate the costs on strategic brands, categories and products. Creating campaigns and deciding through which marketing channel should it be pushed Analyzing the categories’ performance to adjust the commercial strategy accordingly