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Sara Fatouh Ali El-Sheikh

Business Development Manager at Fashion Retail Group

Heliopolis, Cairo, Egypt

Work Experience

  • Business Development ManagerFull Time

    Fashion Retail Group

    Jul 2015 - Present -9 yrs, 11 months

    Egypt , Cairo

    • Job Details:Handling the company Marketing, PR, Events, and Fashion development plans. Develop new strategies to help ensure FR presence in the fashion market. Prepare and supervise marketing plans for our clients and monitor the execution. Create and execute full brand and product awareness and Marketing campaigns. Manage and control the quality of production and marketing materials delivered through our management. Develop and search for new marketing trends, consumer mindset, and competitive data for the seasonal campaign and promotional preparation to ensure being up-to-date with market changes. Responsible for creating and tracking marketing camping and events budgets. Measure, evaluate and report seasonal campaign metrics and identify opportunities for improvement. FASHION MARKETING & RETAIL CONSULTANCY Develop and implement creative marking concepts, designs, trends, etc.. that will support the brand, generate revenues and drive traffic to the stores. Keep the designers and brands aware and updated about the latest fashion trends and the fashion labels introduced in the market. Monitor the implementation/ impact of marketing campaigns and promotions to ensure maximum return on investments. Maintain an organized, visually appealing and welcoming store environment. Prepare & provide a list of modeling services and help to find new faces to fill the market. Working relationships with agencies, designers, and individual stylists in Egypt to expand brand awareness and service quality. Prepared training booklets (soft skills). Sponsorship opportunities such as media, event, radio & any other sponsorships (Above & Below The Line). In cooperation with the sales manager setting up the Sales plan with the annual/ semi-annual/ seasonal target. Excellent styling and figure advising experience for fashion editorial photography and videography. Backstage and Models management. Event PR and guest relations Food styling for photo-shoots Promotional video content creation and direction PR, Event planning Developing and executing strategically targeted press campaigns to brand clients as leaders in their own particular sectors. Work with editors team in creating press kits, press releases, interviews, articles for our events and clients to ensure the awareness desired. Collaborate with magazines, Online Bloggers, Social influencers, Online media portals, TV & Radio. Conducted competitive PR researchers for new brand and product ideas. Create new event concepts. Organize and manage fashion events, store openings, product launches, and with an Excellent experience in organizing and managing Fashion shows. Trunk shows, fashion parades & social events. As a creative director, I assist in – Sales pitches presentations, brochures, web promotion, and marketing materials. KRISS MAGAZINE project Manager & creative director. Establish and manage social media plans and strategies for our clients with a preplanned yearly calendar. Support our clients with social media monthly reports to measure online awareness and campaigns. Maintaining a good relationship with celebrities and social figures.
  • Marketing ,Events & PR SpecialistFull Time

    SPEAR INTERNATIONAL / Tivoli Dome Food court

    Jul 2013 - Jun 2015 -1 yr, 11 months

    Egypt , Cairo

    • Job Details:Work hand in hand with marketing Manager to create a concept, planning, and implementation of all event edges. From mall sponsored community events, merchandising events, bazaars, special events, product launching events, promotional events, seasonal events third party/partner events and retailer based events. and DVDs. Establish special event budget and manage event costs. Provide Marketing Manager with planning and progress for each event. Supervise on the Preparation of Branding artworks and material for seasonal events. Prepare with design studio team all designs concepts concerning branding, events and promotional artworks inside the food court. Identify cash sponsorship opportunities and potential future partners. The DOME magazine content and project manager for 3 issues. Manage and responsible for Cross Promotion (i.e. Banks, Airline, Telecoms) for on-ground activations. Responsible for mall quality control and on ground day-to-day reports. Managing the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and DVDs. Maintaining and updating customer databases
  • Ass. CEOFull Time

    PROCON (Hospitality consultancy )

    Sep 2012 - Jun 2013 -9 months

    Egypt , Cairo

    • Job Details:Assisting the Operations Director runs the day-to-day operations. Oversee content, production, and distribution of all marketing and publicity materials (posters, program, flyers, mail outs, brochures, etc.) with the director, designer and project manager. Meeting the clients and get all the details for the events then transfer it to the designer and the office manager, production manager and project manager. Runs the day-to-day operations. Handling company logistics & budget. Event planning and organizing proses. Develop a strong relationship with client contacts; act as back-up to the Account Director and Senior Account Executives Continually look to identify various client opportunities. Write and place by-lined articles when appropriate. Responsible for creating events client contracts. Prepare a report with all vendors and professionals needed in the comp. consultancy project.
  • Event & Operation ManagerFull Time

    Creme

    Jul 2011 - Aug 2012 -1 yr, 1 month

    Egypt , Cairo

    • Job Details:Follow up on the concepts and proposals approved by clients and put them into reality. Source for materials and act as a negotiator to obtain cost-effective prices from suppliers Apply for licenses, permits required with the relevant authorities. Coordinate and manage the set-up and production of the event on site, ensuring the delivery of a high-quality event. Oversee content, production, and distribution of all marketing and publicity materials (posters, program, flyers, mail outs, brochures, etc.) with the director, designer and project manager. Meeting the clients and get all the details for the events then transfer it to the designer and the office manager and the project manager. Attending the events to ensure that all the client's requirements are applied.
  • Education

    • Bachelor's Degree in Arts Education

      Helwan University

      Jan 1999 - Jan 2004 - 5 yr

    • High School - Thanaweya Amma

      Thebes integrated schools

      Jan 1998 

    Achievements

    Recent Events: 1- White Wedding Festival Season 1 &2 At Dusit Thani Lake View 2- Cairo Fashion Festival Season 4,5,6 & 7 At Cairo Festival city mall 3- L’Oreal & Temraza Fashion Show At Ritz Carlton 4- Creative Closets Grand Opening At Cairo Festival city mall 5- Fairmont Heliopolis Wedding Festival “Hany Elbhairy” Annual Event 6- Arab La Mode Season 1 & 2 at Grand Nile Hotel 7- IRAM Annual Event At Marriot Zamalek 8- Amour New Jewelry Show At Dusit Thani Lake View 9- Dash Beauty Con At Le Meridian Pyramids Hotel. 10-The Show Fashion Show at Four Seasons Nile Plaza.

    Skills

    • Wedding Planning
    • Marketing
    • Fashion
    • Customer Service
    • Adminstration
    • Microsoft Office

    Languages

    • Arabic

      Fluent
    • English

      Advanced

    Training & Certifications

    • English Course

      British Council ·2002
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