Samar AbdElhady Ahmad Selem

Performance and eCommerce ManagerFull Time

• Job Details:- Lead adidas Egypt eCommerce project and team. - Build annual strategy and media digital plans (Awareness, Acquisition, and eCommerce). - Manage and set up tracking, tags and technology for eCommerce platforms to clients by using google tag manager and/or Tealium. - Build Dashboard to track campaign performance live from different platforms by google Data Studio and datorama. - Expertise using Data-Driven Attribution, Analytics, Rich media, DCO - Actively investigate and identify high potential opportunities to drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine monthly, quarterly and annual revenue forecasts and budgets. - Working on MENA markets (Egypt, UAE, KSA, Kuwait, Qatar and Iraq).

Senior Digital PerformanceFull Time

• Job Details:- Build strategic digital plans (Awareness, Acquisition, and eCommerce) - Create media plans for regional clients. - Execute, optimize and Tracking performance campaigns at Social Media, Google Ads, and DV360. - Generate weekly, mid and end of campaign reports. - Working on LENA markets (Egypt, Lebanon, Jordan, and Morocco)

Digital Marketing ConsultantInternship

• Job Details:Gadjian is one of Fast-8 Group, which is a software company had HR application Key responsibilities: - Increase the digital marketing team skills about planning, media plan, and new ways of targeting by training and one to one mentorship. - Helping team to put and apply their OKRs - Create a digital marketing plan for launching a new application. Key achievements: - Reach 80% of target for First Quarter. - Increase the awareness of the team for business thinking and work based on results.