SQ

Sama Quraishi

Marketing Specialist

Work Experience

  • Marketing Specialist

    Fantasy World Toys

    Dec 2022 - Dec 2024 -2 yrs

    • Job Details:Led integrated campaigns combining PPC, social media, organic marketing, and traditional channels, resulting in a 30% increase in footfall and a 55% boost in website traffic. Developed targeted paid ads strategies, increasing customer acquisition by 20% and improving CTR while reducing CPC. Spearheaded SEO efforts, improving top-three keyword rankings by 45% and increasing organic traffic by 30% through on-page and off-page optimization. Collaborated on marketing automation platforms to design cross-channel marketing flows, leveraging customer segmentation and personalized recommendations to enhance customer journeys and successfully increase conversion rates by 10%. Monitored campaign performance using GA4, BI tools, and CRM analytics, providing data-driven insights to optimize future strategies. Conducted website audits, implementing recommendations that improved site performance, user experience, and conversion rates. Managed budget planning and annual marketing strategies, ensuring efficient resource allocation and maximizing ROI. Coordinated with vendors to manage outdoor campaigns, ensuring seamless execution and alignment with campaign goals.
  • Marketing Specialist

    Fantasy World Toys

    Dec 2022 - Dec 2024 -2 yrs

    • Job Details:Led integrated campaigns combining PPC, social media, organic marketing, and traditional channels, resulting in a 30% increase in footfall and a 55% boost in website traffic. Developed targeted paid ads strategies, increasing customer acquisition by 20% and improving CTR while reducing CPC. Spearheaded SEO efforts, improving top-three keyword rankings by 45% and increasing organic traffic by 30% through on-page and off-page optimization. Collaborated on marketing automation platforms to design cross-channel marketing flows, leveraging customer segmentation and personalized recommendations to enhance customer journeys and successfully increase conversion rates by 10%. Monitored campaign performance using GA4, BI tools, and CRM analytics, providing data-driven insights to optimize future strategies. Conducted website audits, implementing recommendations that improved site performance, user experience, and conversion rates. Managed budget planning and annual marketing strategies, ensuring efficient resource allocation and maximizing ROI. Coordinated with vendors to manage outdoor campaigns, ensuring seamless execution and alignment with campaign goals.
  • Digital Marketing Executive

    Cylkom Media

    Dec 2018 - Dec 2022 -4 yrs

    • Job Details:Developed and executed tailored social media campaigns, resulting in a 40% increase in brand engagement. Conducted thorough SEO audits and implemented optimization strategies to significantly boost website performance. Managed targeted paid ad campaigns, reducing costs while driving a notable increase in conversions. Implemented effective lead generation strategies, contributing to significant client base growth. Provided actionable insights and performance reports to optimize campaigns and maximize ROI.
  • Digital Marketing Executive

    Cylkom Media

    Dec 2018 - Dec 2022 -4 yrs

    • Job Details:Developed and executed tailored social media campaigns, resulting in a 40% increase in brand engagement. Conducted thorough SEO audits and implemented optimization strategies to significantly boost website performance. Managed targeted paid ad campaigns, reducing costs while driving a notable increase in conversions. Implemented effective lead generation strategies, contributing to significant client base growth. Provided actionable insights and performance reports to optimize campaigns and maximize ROI.
  • Education

    • Bachelor's Degree in Marketing

      Manipal GlobalNxt University
    • Bachelor's Degree

      International Open University

    Skills

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    Languages

    • English

      Beginner
    • Urdu

      Beginner
    • Hindi

      Beginner
    • English

      Beginner
    • Urdu

      Beginner
    • Hindi

      Beginner
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