Basic Info

Salma Mostafa

5 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Marketing Lead North Africa & Levant at MAGRABi

Experience Details

Marketing Lead North Africa & Levant

Marketing/PR/Advertising

Experienced (Non-Manager)

Key Responsibilities:
- Create NAL yearly marketing calendar and budget
- Responsible for all marketing activities in NAL
- Brand communication
- Agencies management and briefing (creative, media buying, social media)
- Campaigns planning and execution.
- Brainstorm for campaigns mechanism
- Campaigns Management (ATL, TTL & BTL & On-Ground)
- Create all NAL marketing expenses on SAP
- Work directly with the GM to reach the region’s objective
- MAGRABi brand positioning
- All stores branding and planogram
- Campaigns communication and production
- Communicate with all vendors ex: Tom Ford, Prada, Chanel, Cartier, Porsche Design etc..
- Work directly with finance and accounting to manage marketing expenses and budget
- Responsible campaigns briefs: creative, media buying, social media and production
- Work with research, customer value management teams for getting insights and customer satisfaction
- All stores branding material and planogram
- Work with different departments to meet company’s strategic objectives such as B2B, B&M.


Company Details

MAGRABi

Cairo, Egypt

More than 1000 employees

Retail

N/A

Nov 2017 to present (2 months)
Marketing Communication & Digital Specialist MENA & Turkey at Magrabi Retial

Experience Details

Marketing Communication & Digital Specialist MENA & Turkey

Marketing/PR/Advertising

Experienced (Non-Manager)

Key Responsibilities:
- Assist in creating the yearly marketing plan and budget for all markets.
- Manage all the agencies (creative, media buying, social media & PR)
- Responsible for the new brand identity guidelines and communication.
- Support different departments to make sure that all the communication is meeting the brand identity.
- Responsible for all social media activities (posting plans, campaigns, activities)
- Brainstorm for promotions mechanisms and campaigns.
- Design layouts for short notice requests.
- Take the lead in creative work.
- Responsible for marketing expenses and budget.
- Check and report on campaigns'progress to get insights for future campaigns.
- Responsible for ATL and BTL.
- Communicate with brands for campaigns ex. (Gucci, Maui Jim, Tom Ford, Mont Blanc).
- Responsible for visual merchandising and planogram.
- Responsible for the Eye Care Center identity and marketing related activities.


Company Details

Magrabi Retial

Egypt

More than 1000 employees

Retail

N/A

Nov 2014 to Nov 2017 (3 years)
Account manager at Root Technologies

Experience Details

Account manager

Marketing/PR/Advertising

Experienced (Non-Manager)

Key Responsibilities:
- Meet the client to discuss their marketing needs and objectives.
- Work with account planners to come up with a campaign that meets the client's brief and budget
- Negotiate with clients, solving any problems and making sure deadlines are met.
- Check and reporting on the campaigns' progress.
- Media monitoring for press releases.
- Design advertorials, print ads and billboards.
- Responsible for on ground activation.
- Branding the showrooms.
- Manage new models launch events, catalogs and press releases.
- Monitor competitors' work.


Company Details

Root Technologies

Cairo, Egypt

11-50 employees

Marketing and Advertising

N/A

Sep 2013 to Oct 2014 (1 year 1 month)
Account Executive at Look Advertising Agency

Experience Details

Account Executive

Media/Journalism/Publishing

Entry Level

Key Responsibilities:
- Meet the clients to discuss their advertising needs.
- Brief the creative team and designers to come up with creative ideas for advertising and new products designs.
- Present campaigns ideas to clients.
- Responsible for building storyboards, radio copies and advertising production.
- Keep in contact with the client at all stages of the campaign.
- Manage the account's budget and invoicing the client.
- Make 'pitches' to win new business.
- Manage on ground activation.


Company Details

Look Advertising Agency

Cairo, Egypt

51-100 employees

Marketing and Advertising

N/A

May 2013 to Aug 2013 (3 months)
Graphic designer (volunteer) at MIU Magazine

Experience Details

Graphic designer (volunteer)

Creative/Design/Art

Student

N/A


Company Details

MIU Magazine

Egypt

1-10 employees

Writing and Editing, Entertainment , Education

N/A

Mar 2009 to Jun 2012 (3 years 3 months)

Achievements


Marketing Diploma, Post Grad Studies MAGRABi Eye Care Center identity

Education

Technical Diploma in Marketing

Education Details

Technical Diploma

Marketing

American University in Cairo (AUC), Egypt

A / Excellent / 85 -100%

- Introduction to Marketing - Consumer Behavior - Entrepreneurship &Innovative Marketing - Digital &Database Marketing - Services & Retail Marketing - Strategic Marketing - Graduation Project

N/A

American University in Cairo (AUC)
2015 - 2017
Bachelor's Degree in Mass Communication

Education Details

Bachelor's Degree

Mass Communication

Misr International University (MIU), Egypt

B / Very Good / 75 - 85%

N/A

N/A

Misr International University (MIU)
2009 - 2013
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Sun Rise Language School

Egypt

2009

B / Very Good / 75 - 85%

N/A

Sun Rise Language School
2009

Certifications

Certificate details

Media workshop participant

May 2011

N/A

N/A

N/A

International Leadership Conference/American University in Cairo

N/A

Certificate details

Preparation for diplomatic field

Aug 2014

N/A

N/A

N/A

UTC Academy

N/A

Training and Courses

Training/Course Details

Graphic Designer

Aug 2010

Rose Al-Youssef magazine

N/A

Training/Course Details

Strategic management

Jun 2014

AUC

N/A

Training/Course Details

Preparation for diplomatic field

Jul 2014

UTC Academy

N/A

Training/Course Details

Consumer Behavior

Jan 2016

The American University in Cairo

N/A

Training/Course Details

Entrepreneurial and Innovative Marketing

May 2016

The American University in Cairo

N/A

Training/Course Details

Introduction to Marketing

Nov 2015

The American University in Cairo

N/A

Training/Course Details

Strategic Management

Aug 2014

The American University in Cairo

N/A

Training/Course Details

Digital & Database Marketing

Aug 2016

AUC

N/A

Training/Course Details

Service & Retail Marketing

Nov 2016

American University in Cairo

N/A

Training/Course Details

Strategic Marketing

Feb 2017

American University in Cairo

N/A

Training/Course Details

SimFlex

Oct 2017

Trainera - SimDustry

N/A

Jobseeker photo

Profile Skills and Keywords

Account ExecutiveAccount ManagerAdaptiveAdobe After EffectsAdobe DreamweaverAdobe FlashAdobe IllustratorAdobe PhotoshopAdobe PremiereAgencies ManagementArabicArt & CraftBrand CommunicationBrandingCampaigns ManagementConsumer BehaviorCreativeCreative DesignCreative Ideas DevelopmentDesignDigital & Database MarketingDigital MarketingDogsEducationEnglishEntertainmentEntrepreneurial And Innovative MarketingFashionFinancial ManagementFlexibleFrenchGraphic DesignerHard WorkerIntroduction To MarketingJournalismMarketingMarketing And AdvertisingMarketing CommunicationMarketing Communication & Digital Specialist MENA & TurkeyMarketing Lead North Africa & LevantMass CommunicationMediaMedia Workshop ParticipantMeltwaterMicrosoft ExcelMicrosoft PowerPointMicrosoft ProjectMicrosoft VisioMicrosoft WordOrganizerPreparation For Diplomatic FieldPublishingRetailSAPService & Retail MarketingSimFlexSocialSportsStrategic ManagementStrategic MarketingStrategic Marketing PlanningTeam PlayerWriting And Editing

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Intermediate

: Beginner

: Beginner

: Beginner

Tools and Technologies

Adobe Photoshop

Adobe Photoshop

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Advanced

: Extreme - I love it!

:

3-5 years

Adobe Illustrator

Adobe Illustrator

: Advanced

: Extreme - I love it!

:

1-3 years

Adobe Flash

Adobe Flash

: Advanced

: Extreme - I love it!

:

3-5 years

Adobe Premiere

Adobe Premiere

: Advanced

: High

:

1-3 years

Microsoft Visio

Microsoft Visio

: Intermediate

: High

:

3-5 years

Microsoft Project

Microsoft Project

: Intermediate

: High

:

1-3 years

SAP

SAP

: Intermediate

: High

:

3-5 years

Adobe After Effects

Adobe After Effects

: Intermediate

: High

:

Less than 1 year

Meltwater

Meltwater

: Intermediate

: Extreme - I love it!

:

3-5 years

Adobe Dreamweaver

Adobe Dreamweaver

: Beginner

: Medium

:

Less than 1 year

Fields of Expertise

Financial Management

Financial Management

: Expert

: Extreme - I love it!

:

3-5 years

Brand communication

Brand communication

: Expert

: Extreme - I love it!

:

3-5 years

Creative ideas development

Creative ideas development

: Expert

: Extreme - I love it!

:

5-7 years

Campaigns management

Campaigns management

: Expert

: Extreme - I love it!

:

3-5 years

Agencies management

Agencies management

: Expert

: Extreme - I love it!

:

3-5 years

Branding

Branding

: Expert

: Extreme - I love it!

:

3-5 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Marketing communication

Marketing communication

: Expert

: Extreme - I love it!

:

3-5 years

Strategic Marketing Planning

Strategic Marketing Planning

: Advanced

: Extreme - I love it!

:

1-3 years

Consumer behavior

Consumer behavior

: Advanced

: High

:

3-5 years

Creative design

Creative design

: Advanced

: Extreme - I love it!

:

5-7 years

Digital marketing

Digital marketing

: Advanced

: High

:

1-3 years

Key Skills

Hard worker, Organizer, Flexible / Adaptive, Social, Team Player

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