Salma Tammam

Regional CRM Marketing SpecialistFull Time

• Job Details:• Define & develop the CRM roadmap based on the overall regional strategy • Work closely with the global team to ensure alignment • Drive local marketing strategy using different key channels, global tools, and technologies provided, all with a clear guideline to build customer’s loyalty & drive orders. • Identify the right audiences to target based on user insights & behavior tailored for specific business needs • Perform timely & accurate KPI reporting to share across regional/local stakeholders. • Continuously A/B test different scenarios to identify the right strategy for every individual segment • Lead local and regional CRM projects for any planned or ad-hoc tasks. • Provide feedback to global CRM and Martech teams on the improvement of tools, technologies, data capabilities, templates, and SOPs. • Identify key trends and criteria that could influence customer behavior to build loyalty for the brand • Being the primary contact with cross-functional teams such as content, design, product. • Work closely with the Digital Marketing team on cross-channel strategy and stay on top of CRM trends.

Marketing Specialist - GrowthFull Time

• Job Details:• Work closely with the Growth Marketing Manager, Verticals Marketing, and Brand teams to develop marketing campaigns that deliver on Egypt’s growth targets. • Build and execute 360 degrees integrated and CRM campaigns to drive performance objectives (acquisitions and reorders) • Make data-driven decisions to design campaigns, choose the right channel mix strategy and the right target audience to achieve the campaign objectives. • Support the development and lead the execution of end-to-end growth campaigns. • Ensure proper campaign go-to-market with a focus on measurement and reporting; tracking campaign results on a daily basis to control budget spending and enhance performance. • Work closely with the product team to utilize best practices for app and web platforms to continuously enhance conversion rates across the funnel • Ability to understand the ROI and effectiveness of each campaign and tactics used, and using these learnings for future campaigns. • Understand customer behavior through analysis, on-ground feedback from customers and sales to develop actionable insights.

CRM Marketing ExecutiveFull Time

• Job Details:•Planning and delivering CRM strategies across the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand. •Deciding on a final CRM structure and architecture that will work seamlessly across the business and capture crucial information along the sales funnel. •Making sure the customer database is correctly segmented for targeted marketing activities. •Collaborating with other departments ensure the CRM strategy works well for every aspect of the business. •Development of testing strategies to guarantee the most efficient approach for the organization and its customers. •Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people.