Salma Mohamed Nafie

Senior Category ManagerFull Time

Senior Category ManagerFull Time

• Job Details:YASHRY -online platform- is a part of EDFA3LY.COM group and was founded in April 2019. YASHRY has been growing and increasing the range of products, specializing in the fashion retail (e.g. clothing, shoes & accessories) for women, men and kids. Covering the top international brands all over the world. My role is as follows: • Analyze data or insights to determine industry and consumer trends • Devise long-term development strategies for product categories • Develop exit strategies for unsuccessful products • Foster trust relationships with vendors to achieve better pricing and quality of services • Place appropriate orders to ensure product availability that meets consumer demands • Determine the positioning of a product category to maximize visibility • Liaise with marketing teams to determine competitive pricing and promotional activities of a product category • Collaborate with buyers and merchandisers to expand product categories • Make forecasts for product demand to ensure the sustainability of inventory • Assume responsibility of budget development and revenue for category

Marketing ManagerFull Time

• Job Details:Seoudi Investment Group - SIG - is holding company with more than 40 years’ experience in the market with subsidiaries including retail, automotive, construction and more. SIG has been operating from two main braches in Egypt and Dubai. I was responsible for all marketing activities in the retail sector and attended and participated in all the buying sessions of all brands we have in Paris, Barcelona, Madrid & Dubai. In addition to the initial training of each brand to determine the brand’s identity and its store’s IVR. My role is as follows: • Identifying new customers. • Developing a pricing strategy that maximizes profits and market share while considering customer satisfaction. • Creating promotions with advertising managers. • Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. • Overseeing pricing and stock control • Compiling lists describing our organization's offerings. • Developing and managing advertising campaigns. • Organizing company conferences, trade shows, and major events. • Liaising with head office • Building brand awareness and positioning. • Evaluating and maintaining a marketing strategy. • Communicating the marketing plan. • Developing each marketing campaign from start to finish • Researching demand for the organization's products and services. • Evaluating competitors. • Handling social media, public relation efforts, and content marketing • Recruiting, training, supervising and appraising staff • Dealing with customer queries and complaints • Maintaining statistical and financial records • Preparing promotional materials and displays