Salma muhammed qutp

Social Media SpecialistPart Time

• Job Details:During my training at Al Arabi, I worked on a real marketing campaign as a social media marketer that aimed to raise awareness of new products and increase sales. My involvement in the campaign included different stages, from planning to implementation, and included the following main steps: Target audience analysis: We started the campaign by analyzing the target audience using data analysis tools to understand the needs and interests of potential customers, which helped direct the content effectively. Creating engaging and influential content: I participated in developing creative ideas and designing interactive content to attract the attention of the audience, including promotional texts and short videos, with a focus on storytelling to enhance customer engagement with the brand. Graphic design: I designed diverse visual content using tools such as Adobe Photoshop. The designs focused on the aesthetics of the products and the core campaign messages, which contributed to attracting attention and leaving a strong impression that expresses the brand identity. Search engine optimization (SEO) and traffic guidance: I worked on optimizing the content to be in line with search engine standards, which contributed to increasing the organic visibility of posts and raising interaction on social media. Media Buying Strategy: I worked with the team to develop a plan to buy paid ads on platforms like Facebook and Instagram, which resulted in expanded reach, increased views and engagement. Results Analysis and Reporting: At the end of the campaign, I prepared detailed performance reports, including reach, engagement, and conversion rates. These analyses helped identify areas of success and development for future campaigns. This project enhanced my practical skills in digital marketing and taught me how to plan and manage effective marketing campaigns that meet brand goals and achieve tangible results