Salma ElDeeb

Senior Integrated media managerFull Time

Integrated Media planning ManagerFull Time

Senior Media executiveFull Time

• Job Details:Working on variety of account of different fields; • Egypt Foods – Chips & Snacks Category • Mansour (Chevrolet, Opel & After sale) – Automotive • Dar Al Orman – Charity Category • Egyptian Liver Hospital- Charity category • Mostakbal city- Real Estate Exposing to those several fields helped me to gain media experiences in an ideal time. Assigned responsibilities: - Participating in the Strategy setting of the annual plan for the brands -Prepare a detailed competitive analysis that helps understanding the brand position. -Manage and follow up on Research consumer markets, monitor market trends. - Analyse client CRM Report in order to prepare insights that may help in the annual plan - Monitoring the media scene diversity and creating tracers report for the brands - Using various media platforms "Statex,X-plan, Brand Pulse) - Forecasting the media performance and the market trends - Advising the brands responsible upon with the market changes and expected competition - Presenting New content for the client shared by the suppliers - Media Alerts/News & updates - Preparing different media plans & managing the updates according to the daily monitoring Reports - Daily spots reports for active plans - Media recommendations - Invoicing & Finance Reconciliation - Media competitive Review (Monthly, quarterly, half yearly & annual) - Preparing annual reports & proposals - Work closely with the client side handler to discuss new opportunities to come up with new businesses ideas - Working closely with the buying department to achieve the best deals out of the client recommended budget.