SA
Salma Ashraf
Assistant Brand Manager for Toronto Metropolitan University in Cairo at Universities Of Canada In Egypt
Rehab City, Cairo, EgyptWork Experience
Digital Strategist & Client Relationship ManagerFull Time
ARQAM
Jun 2023 - Present -2 yrs, 1 month
Egypt
Marketing SpecialistFull Time
Esorus
Sep 2020 - Jun 2021 -9 months
Egypt , Cairo
- Job Details:• Developed an online social media presence, effectively increasing followers by 2400+ and driving brand awareness. • Increased inbound organic reach on Instagram by 72% during the first month. • Brought in target consumers with a multifaceted approach, involving direct marketing, Google Ads, and social media-based strategies. • Managed 5 social media pages for 2 sister brands, Esorus and Design.To.Go, by coordinating campaigns, creating visuals, curating posting schedules, and responding to comments and messages. • Created an average of 10 graphic materials for the use of social media branding per week, designing a wide range of visual, video, and print projects while meeting tight deadlines.
Marketing Coordinator / Brand AmbassadorPart Time
Elegant Stars Entertainment
Jan 2020 - Jun 2020 -5 months
Canada , Toronto
- Job Details:• Generated more than $3,500 CAD in ticket sales over two months for one concert. • Promoted events on various social media platforms on a weekly basis to generate ticket sales and create exposure for the event. • Drafted and distributed bi-weekly e-blasts using opt-in lists to reach new customers and promote future events. • Coordinated with sales manager on account planning and ticket sales.
Education
Bachelor of Arts in Communication
Ryerson UniversityJan 2016 - Jan 2020 - 4 yr
Skills
Languages
Arabic
FluentEnglish
FluentFrench
Advanced