SA

Salma Ashraf

Assistant Brand Manager for Toronto Metropolitan University in Cairo at Universities Of Canada In Egypt

Rehab City, Cairo, Egypt

Work Experience

  • Digital Strategist & Client Relationship ManagerFull Time

    ARQAM

    Jun 2023 - Present -2 yrs, 1 month

    Egypt

    • Assistant Brand Manager for Toronto Metropolitan University in CairoFull Time

      Universities Of Canada In Egypt

      Jun 2021 - Present -4 yrs, 1 month

      Egypt , Cairo

      • Marketing SpecialistFull Time

        Esorus

        Sep 2020 - Jun 2021 -9 months

        Egypt , Cairo

        • Job Details:• Developed an online social media presence, effectively increasing followers by 2400+ and driving brand awareness. • Increased inbound organic reach on Instagram by 72% during the first month. • Brought in target consumers with a multifaceted approach, involving direct marketing, Google Ads, and social media-based strategies. • Managed 5 social media pages for 2 sister brands, Esorus and Design.To.Go, by coordinating campaigns, creating visuals, curating posting schedules, and responding to comments and messages. • Created an average of 10 graphic materials for the use of social media branding per week, designing a wide range of visual, video, and print projects while meeting tight deadlines.
      • Marketing Coordinator / Brand AmbassadorPart Time

        Elegant Stars Entertainment

        Jan 2020 - Jun 2020 -5 months

        Canada , Toronto

        • Job Details:• Generated more than $3,500 CAD in ticket sales over two months for one concert. • Promoted events on various social media platforms on a weekly basis to generate ticket sales and create exposure for the event. • Drafted and distributed bi-weekly e-blasts using opt-in lists to reach new customers and promote future events. • Coordinated with sales manager on account planning and ticket sales.
      • Education

        • Bachelor of Arts in Communication

          Ryerson University

          Jan 2016 - Jan 2020 - 4 yr

        Skills

        • Digital Marketing
        • Advertising
        • Google Analytics
        • Social Analytics
        • adobe spark
        • Sales
        • Online Marketing
        • Digital Advertising
        • Website Design

        Languages

        • Arabic

          Fluent
        • English

          Fluent
        • French

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