
Sally Elsaid Mashaly
Journalist, Trainer, Digital & Social Media Marketer
New Cairo, Cairo, EgyptWork Experience
Professional & Human Skills TrainerFreelance / Project
Resolve Institution
Feb 2022 - Present -3 yrs, 5 months
Egypt , Cairo
- Job Details:• Implementing workshops on: "Business Managing - Communication Skills –Problem Solving – Teamwork – Public Speaking & Presentation Skills" for the program ”Women Economic Empowerment” (Rabeha). • In association with the UNWE (UN Women Egypt), AUC (American University of Cairo), NCW (National Council for Women) & More..
Journalism TrainerFreelance / Project
Thomson Foundation
Mar 2019 - May 2019 -2 months
Egypt , Cairo
- Job Details:• Responsible for the training and identifying and inviting potential workshop participants. • Supporting the international trainer in the development of the agenda for the workshop • Supporting the international trainer in the delivery of the practical part of the training. Write a short report including all stories produced during the workshop.
Social Media ManagerFull Time
- Job Details:• Studying markets, planning and executing all digital marketing strategies, including SEO/SEM, marketing database. • Branding, designing, building, and maintaining social media presence. • Identifying trends and insights and optimizing spending and performance based on the insights. • Media buyer on Google Adwords, Facebook, Instagram, Youtube, and Twitter. • Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs). • Managing the digital media marketing team. • Content Creative & branding voice. • Concurring partnerships & sponsorships agreements. (The page has been shortlisted by Facebook as a business model for medium size organizations 2 years in a row). www.facebook.com/NMPEG
TrainerFreelance / Project
- Job Details:Contracted trainer with the British Council on the program “Haqy” or “My Right” to combat violence against women & gender issues.
Education
BSc in Business
Cairo University (CU)Jan 1989 - Jan 1993 - 4 yr
High School - Thanaweya Amma
Orman Secondary SchoolJan 1989
Skills
Languages
Arabic
FluentEnglish
Advanced
Training & Certifications
Trainer on Professional Skills & Human Skills
Resolve Institute·2022Trainer on Gender & Women Empowerment
The British Council - Cairo·2015Trainer on Human Rights
Goethe Institute - Cairo·2015Cross-Culture Dialogue Facilitator
Soliya Cross-Culture Organization·2014Trainer on Civic Education & Coexistence
University of Munich·2014Journalism Trainer
(International Institute for Journalism (IIJ) of GIZ)·2014Trainer on Tolerance & Diversity
Goethe Institute - Cairo·2014Introduction to TV news
Recruit Media·2014Journalism for Governance and Control of Corruption
Reuters·2013Info-Graph making
Free Media Center·2012How to be a Mentor
BBC·2011How to make Community Affairs Newsworthy” workshop (Internatio
International Institute for Journalism (IIJ) of GIZ)·2011Advanced News Writing & Elections Coverage
Reuters·2010Investigative Journalism Course
International Center for Journalists - ICFJ·2009ICDL
2006