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Sally Elsaid Mashaly

Journalist, Trainer, Digital & Social Media Marketer

New Cairo, Cairo, Egypt

Work Experience

  • Professional & Human Skills TrainerFreelance / Project

    Resolve Institution

    Feb 2022 - Present -3 yrs, 5 months

    Egypt , Cairo

    • Job Details:• Implementing workshops on: "Business Managing - Communication Skills –Problem Solving – Teamwork – Public Speaking & Presentation Skills" for the program ”Women Economic Empowerment” (Rabeha). • In association with the UNWE (UN Women Egypt), AUC (American University of Cairo), NCW (National Council for Women) & More..
  • Journalism TrainerFreelance / Project

    Thomson Foundation

    Mar 2019 - May 2019 -2 months

    Egypt , Cairo

    • Job Details:• Responsible for the training and identifying and inviting potential workshop participants. • Supporting the international trainer in the development of the agenda for the workshop • Supporting the international trainer in the delivery of the practical part of the training. Write a short report including all stories produced during the workshop.
  • Social Media ManagerFull Time

    Nahdet Misr Publishing Group

    Mar 2016 - Jan 2022 -5 yrs, 10 months

    Egypt , Giza

    • Job Details:• Studying markets, planning and executing all digital marketing strategies, including SEO/SEM, marketing database. • Branding, designing, building, and maintaining social media presence. • Identifying trends and insights and optimizing spending and performance based on the insights. • Media buyer on Google Adwords, Facebook, Instagram, Youtube, and Twitter. • Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs). • Managing the digital media marketing team. • Content Creative & branding voice. • Concurring partnerships & sponsorships agreements. (The page has been shortlisted by Facebook as a business model for medium size organizations 2 years in a row). www.facebook.com/NMPEG
  • TrainerFreelance / Project

    British Council

    Nov 2015 - Present -9 yrs, 8 months

    Egypt , Cairo

    • Job Details:Contracted trainer with the British Council on the program “Haqy” or “My Right” to combat violence against women & gender issues.
  • Education

    • BSc in Business

      Cairo University (CU)

      Jan 1989 - Jan 1993 - 4 yr

    • High School - Thanaweya Amma

      Orman Secondary School

      Jan 1989 

    Skills

    • Journalism & News
    • Web Content Management
    • Coatching
    • Management
    • Training
    • Social Media & Digital Marketing
    • Ecommerce

    Languages

    • Arabic

      Fluent
    • English

      Advanced

    Training & Certifications

    • Trainer on Professional Skills & Human Skills

      Resolve Institute·2022
    • Trainer on Gender & Women Empowerment

      The British Council - Cairo·2015
    • Trainer on Human Rights

      Goethe Institute - Cairo·2015
    • Cross-Culture Dialogue Facilitator

      Soliya Cross-Culture Organization·2014
    • Trainer on Civic Education & Coexistence

      University of Munich·2014
    • Journalism Trainer

      (International Institute for Journalism (IIJ) of GIZ)·2014
    • Trainer on Tolerance & Diversity

      Goethe Institute - Cairo·2014
    • Introduction to TV news

      Recruit Media·2014
    • Journalism for Governance and Control of Corruption

      Reuters·2013
    • Info-Graph making

      Free Media Center·2012
    • How to be a Mentor

      BBC·2011
    • How to make Community Affairs Newsworthy” workshop (Internatio

      International Institute for Journalism (IIJ) of GIZ)·2011
    • Advanced News Writing & Elections Coverage

      Reuters·2010
    • Investigative Journalism Course

      International Center for Journalists - ICFJ·2009
    • ICDL

      2006
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