Sally Zanaty
Marketing Manager at BIODERMA
Nasr City, Cairo, EgyptWork Experience
Marketing ManagerFull Time
BIODERMA
Feb 2020 - Present -5 yrs, 5 months
- Job Details:Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more Produce valuable and engaging content for our website and blog that attracts and converts our target groups Build strategic relationships and partner with key industry players, agencies and vendors Be in charge of marketing budget and allocate/invest funds wisely Measure and report performance of marketing campaigns, gain insight and assess against goals
Marketing Manager-CosmoceuticalFull Time
Laboratoires Dermatologiques d'Uriage
Feb 2017 - Feb 2018 -1 yr
- Job Details:Managing all marketing for the company and activities within the marketing department. Developing the marketing strategy for the company in line with company objectives. Co-ordinating marketing campaigns with sales activities. Overseeing the company’s marketing budget. Creation and publication of all marketing material in line with marketing plans. Planning and implementing promotional campaigns. Manage and improve lead generation campaigns, measuring results. Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns. Monitor and report on effectiveness of marketing communications. Creating a wide range of different marketing materials.
Education
Master's Degree in marketing
Arab Academy for Science, Technology and Maritime Transport (AAST)Jan 2020
Achievements
BIODERMA Pharma Game Jun 2019 – Oct 2019 Project descriptionBIODERMA Pharma Game is the first Knowledge challenge competition for both pharmacists and Cosmetic Supervisors that is mixed with fun and learning. Bioderma trains and rewards its retailers thanks to this educational program including questions about skin conditions, merchandising and products. BIODERMA Cycloderma Jan 2019 Project descriptionBIODERMA Cycloderma is a CME program for health care professional to enhance their knowledge favor the cosmetology sector & consists of educational sessions which serve to maintain, develop, or increase the knowledge, skills, and professional performance and relationships that a HCP uses to provide services for patients. BIODERMA Scientific Lounge Nov 2018 – Nov 2019 Project descriptionBIODERMA Scientific Lounge a place to highlight the best of science content & the most recent updates, posts and answers from scientists conducted to the junior physicians.
Skills
Languages
Arabic
FluentEnglish
Advanced