Sally Mohamed Alhady

CEO & Marketing DirectorFull Time

• Job Details:• • Scaled the company from a local startup to a top-10 marketing agency in Egypt within 3 years. • • Expanded operations across MENA and GCC regions, securing contracts with global brands and government entities. • • Increased annual revenue by 280% over 5 years through strategic campaign execution and client retention. • • Achieved breakeven on all startup investments within the first 18 months. • • Directed marketing campaigns across sectors including FMCG, tech, NGOs, banking, insurance, pharma, real estate, and SaaS. • • Built and led a cross-functional team of 50+, improving turnaround time by 40%. • • Negotiated partnerships adding $500K+ in retained revenue annually. • • Implemented KPI-aligned tracking systems, improving reporting accuracy by 70%.

Marketing DirectorFull Time

• Job Details: Responsible of the Company's brand and its global digital marketing operations.  Directing the development and revisions to policies and procedures for the general operation of the enterprise digital strategy and its related activities.  Developing a digital strategy mission statement.  Creating the bridge between data and the business operations  Help the company drive growth by converting traditional "analog" businesses to digital ones.  Developing and evolving the company's brand and its marketing strategy.  The role also includes building and executing the world class digital marketing capability across the organization, including latest tools, processes and marketing activities.  Maintaining a balance between business and technology

Digital Marketing Consultant - Google Certified professional.Full Time

• Job Details:• Plan and execute multi-country, multi-language, large scale customer acquisition campaigns across SEM, SEO, affiliate marketing, display/remarketing and app marketing • Plan and execute all social media and digital/display advertising campaigns • Manage social media performance across global social channels - Facebook, Twitter; YouTube, Instagram..etc. • Develop and implement online marketing strategies with focus on high growth in revenue and ROI in marketing costs. • Manage key marketing channels including: SEO, paid search, affiliate marketing, media, email marketing, cooperative marketing, comparison shopping engines, data feed strategy, social media • create landing pages and optimize user experience • Reporting, analysis and on-going optimization of all marketing channels. • Research, identify and implement new online traffic and customer acquisition opportunities. • Manage global affiliate program for the brand. • Ongoing planning and implementation of customer acquisition activities.