Basic Info

Sally fouad

15 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Area Manager Starbucks at Alshaya

Experience Details

Area Manager Starbucks

Sales/Retail

Manager

N/A


Company Details

Alshaya (multinational)

Cairo, Egypt

More than 1000 employees

Retail

N/A

Sep 2012 to present (4 years 11 months)
Head of Own Brand at Metro Cash & Carry Egypt

Experience Details

Head of Own Brand

Sales/Retail

Manager

Achievements:
Succeeded to achieve the following KPIs through the cross functional position:
•Achieved own brand sales & margin target for 2010, 2011, 2012
•Achieved no # of SKUs target for 2010, 2011, 2012
•Managed to set the brand position, strategies and marketing communication guidelines

Responsibilities

•Providing the best professional Own Brand offers to the MCC Egypt Customers in full respect with international strategies and Values.
•Guarantees the Own Brand strategy implementation in terms of: Brand Marketing Mix, Brand Management
•Develop and Manage the Own Brand Portfolio, new products and solutions (in close relations with Buyers) and coordinates marketing activities (in close relations with Marketing Dep.)
•Define and execute the local Own Brand strategy in aligning with Metro Group Own Brand guidelines
•Define yearly budget and forecast in terms of Sales, Profits, number of SKUs to be developed.
•Analyze Customer profiles and their needs
•Collect Customer / Store feedbacks on current Own Brand activities through Customer Consultants
•In close relation with Marketing, monitor competition benchmark in terms of assortment positioning
•Pricing, quality positioning, promotion and communication activities
•Analyze current assortment and potential gaps in close relations with the different interactions
•Set-up action plan for each Customer Group align with Buyers, for products to create
•Define the basic positioning in terms of quality level with mainly QA and afterwards with Buyers
•Define products to be tested (organization lead by QA)
•Guarantee the proper implementation of the Corporate Design
•Supervise the quality standard of all packaging material, control costs for all involved partners
•Define, Propose and set-up dedicated Own Brand communication.


Company Details

Metro Cash & Carry Egypt (multinational)

Egypt

More than 1000 employees

Retail

N/A

Jan 2009 to Jun 2012 (3 years 5 months)
Textile Purchasing Manager Responsible for (kids wear, Lingerie), OMAR EFFENDI at OMAR EFFENDI

Experience Details

Textile Purchasing Manager Responsible for (kids wear, Lingerie), OMAR EFFENDI

Sales/Retail

Manager

Responsibilities
•Creating the layout for the department & the product range according to the designed skeleton.
•Sourcing of suppliers internationally and locally, through various communication skills.
•Negotiating Annual Deals (pricing, payment methods, and minimum quantities).
•Responsible for Pricing, positioning, launching campaign, promotional activities for all products
•Monitoring of all sales, gross profit and preparing detailed weekly & monthly reports.


Company Details

OMAR EFFENDI

Egypt

More than 1000 employees

Retail

N/A

Jan 2007 to Jan 2009 (2 years)
Category Manager (H & B, Non Food), Spinney's Egypt Hyper Market - Retail Chain (City Stars) at Spinney's Egypt Hyper Market - Retail Chain (City Stars)

Experience Details

Category Manager (H & B, Non Food), Spinney's Egypt Hyper Market - Retail Chain (City Stars)

Sales/Retail

Manager

Responsibilities
•Creating the layout for the department & the product range according to the designed skeleton.
•Sourcing of suppliers internationally and locally, through various communication skills.
•Negotiating Annual Deals (pricing, payment methods, and minimum quantities).
•Responsible for Pricing, positioning, launching campaign, promotional activities for all products
•Monitoring of all sales, gross profit and preparing detailed weekly & monthly reports.


Company Details

Spinney's Egypt Hyper Market - Retail Chain (City Stars) (multinational)

Egypt

501-1000 employees

Retail

N/A

Jan 2005 to Jan 2007 (2 years)
Coordinator, Metro Markets - Retail Chain - at (Member of Mansour Group)-

Experience Details

Coordinator, Metro Markets - Retail Chain -

Sales/Retail

Experienced (Non-Manager)

Responsibilities

•Negotiate additional discounts with the different suppliers, which enable the purchasing department to achieve
its targeted Gross Profit.
•Negotiate promotion offers and communicate them to the marketing department.


Company Details

(Member of Mansour Group)-

Egypt

501-1000 employees

Retail

N/A

Jan 2002 to Jan 2005 (3 years)

Achievements


- Managed to achieve the business KPIs (Sales, profit) for the 3 padt years.
- Managed to operate my area to meet the company standards.
- Training and development of my team.


Succeeded to achieve the following KPIs through the cross functional position:
•Achieved own brand sales & margin target for 2010, 2011, 2012
•Achieved no # of SKUs target for 2010, 2011, 2012
•Managed to set the brand position, strategies and marketing communication guidelines



Education

accounting in Commerce

Education Details

accounting

Commerce

CAIRO UNIVERSITY - FACULTY OF COMMERCE, Egypt

C / Good / 65 - 75%

N/A

N/A

CAIRO UNIVERSITY - FACULTY OF COMMERCE
1993 - 1998
High School - Thanaweya Amma

High School Details

Thanaweya Amma

• Secondary School: Zamalek Experimental School, Thanawia Amma Certificate 1993

Egypt

1993

A / Excellent / 85 -100%

N/A

• Secondary School: Zamalek Experimental School, Thanawia Amma Certificate 1993
1993

Training and Courses

Training/Course Details

Leadership Management Program

Feb 2015

Starbucks - Alshaya Egypt

N/A

Training/Course Details

- Purchasing Skills Workshop

Feb 2003

Metro Marjet

N/A

This profile is fresh!
Last update 12 days ago.

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Profile Skills and Keywords

- Purchasing Skills WorkshopAlshayaAnalyticalArabicArea Manager StarbucksBusiness DevelopmentCategory Manager (H & B, Non Food), Spinney's Egypt Hyper Market - Retail Chain (City Stars)CommerceComputer SkillsCoordinator, Metro Markets - Retail Chain -Customer-orientedEnglishHead Of Own BrandLeaderLeadership Management ProgramMetro Cash & Carry EgyptPlannerProblem SolverRetailSalesSpinney's Egypt Hyper Market - Retail Chain (City Stars)Textile Purchasing Manager Responsible For (kids Wear, Lingerie), OMAR EFFENDITraveling

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

computer skills

computer skills

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Analytical, Leader, Planner, Customer-oriented, Problem Solver

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