Sajith Brandon

Senior Digital Marketing Lead

• Job Details:Managing a team of six while fulfilling all responsibilities of a digital marketing lead. Leading audits for prospective clients, assessing general brand presence, website SEO, and competitor analysis. Executing an extensive onboarding process for new clients, addressing gaps in website performance and paid channels critical to customer journey tracking. Conducting performance appraisals for members of the digital marketing team. Increased revenue of ecommerce clients by 65% QoQ by optimizing Google Shopping and Performance Max campaigns for high-converting SKUs. Increased Google Ads ROAS by 3.5x within 3 months through optimized bid strategies and ad copy testing.

Digital Marketing Lead

• Job Details:Execution of paid campaigns across all digital channels including, but not limited to Facebook and Google. Gathering & documenting system requirements for internal & external stakeholders. Working with client team to hit predetermined ROIs. Regular testing of creative content across all paid channels and reporting on findings that will improve future outcomes. Understanding & translating client requirements into project scope. Coordinate & manage project tasks, timelines and team resources. Encourage efficiency & ensure project delivery KPIs are met. Collate, analyse, optimise and produce timely and insightful reports for all paid marketing campaigns, using these statistics to influence future digital strategy. Ensure quality control standards for campaign deliverables. Planned and executed high-performing search and performance max campaigns for clients in the travel and leisure sector, driven by in-depth customer persona research. Achieved a 40% increase in travel package inquiries, 50% reduction in cost per lead, and 68% growth in website traffic in period of 4 months.

Senior Digital Marketing Specialist

• Job Details:Led initiatives to enhance website functionality and identify opportunities for new pages to support more effective and efficient marketing strategies. Conducted webpage analysis using A/B testing, heatmapping, and GA4 to inform data-driven decisions on campaign and program page designs, while providing regional consultation on website optimization and projects. Developed and optimized webpages within the WordPress CMS, including refining internal linking structures to improve user experience and site navigation. Performed comprehensive technical SEO audits using tools such as Screaming Frog, SEMrush, and other industry-standard platforms to identify and address optimization opportunities. Streamlined and optimized marketing workflows and campaigns within Adobe Marketo to enhance lead generation and engagement. Executed comprehensive Google Ads search and display campaigns targeting users at various stages of the marketing funnel, resulting in an improved conversion rate of 7.5%.